Arkistoluettelo 482: Karl Collan

Luettelo Kansalliskirjastossa olevan Karl Collanin, Maria Elisabeth Collan-Beaurainin ja Agda Salmelan arkiston sisällöstä. Karl Collanin sävellyskäsikirjoitukset on luetteloitu erikseen Viola-tietokantaan (sanahaku: collan käsikirjoitukset)

European luxury brands made in China: the effect of low-cost country manufacturing on brand image and purchase decisions

European luxury brands have an image of manufacturing their products in the same country where the brands originate. However, in the past years many luxury brands have shifted their manufacturing to countries outside Europe. China is now a common manufacturing country for European luxury brands despite the country’s poor image as a manufacturer. Chinese manufacturing is often associated with bad quality, bad labour conditions, mass production, and counterfeits. The image of China does not quite match the image luxury brands enjoy including characteristics such as high end quality, craftsmanship, details, design, or premium price. A negatively perceived country-of-manufacture may have an effect on a brand’s image and consumers’ purchase decisions. This thesis is focused on European luxury brands manufacturing in China, and how this effects the brand image and purchase decisions among luxury consumers. The empirical part of this thesis is based on focus group research, which is a popular method in the field of qualitative research. The main focus group is female luxury consumers in Finland. This main group has been divided into three categories: 1) the university students, 2) the young career women, 3) the experienced luxury consumers. This categorization has been done based on their different stages in luxury consumption. All in all, the empirical research consisted of 11 interviews and 29 participants. The main contribution of this thesis was that there is a difference between the opinions of the younger groups (university students and young career women) and the experienced luxury consumers when discussing the effect of country-of-manufacture on brand image and purchase decisions of luxury brands. The younger participants thought that manufacturing luxury products in China might affect the brand image, but their purchase decisions would not be that much affected by the country-of-origin. The experienced luxury consumers had quite a different view on the country-of-origin of luxury brands – they found it an important decisive factor prior making purchases. The majority of experienced luxury consumers would not buy luxury products made in China, and they would always check where these products are made in.

Tavaststjerna, Karl August

f. 13.5.1860 i S:t Michel, d. 30.3.1898 i Björneborg. K.A. Tavaststjerna är en av de tidigaste realistiska och moderna författarna i Finland, särskilt i den finlandssvenska litteraturen. I hans produktion, som tillkom under 1880- och 1890-talen, ifrågasätts konventionell idealism och nationalism mot bakgrund av en mörkare, mera desillusionerad skildring av den finländska verkligheten och av mänsklig falskhet. Återkommande ideal i hans verk är den fria tanken och ett kompromisslöst konstnärsliv och världsmedborgarskap, som kontrasteras mot tristessen i ett slutet och inskränkt Finland. Till hans mest betydande verk hör romanerna Barndomsvänner. Ett nutidsöde (1886) samt Hårda tider. Berättelse från Finlands sista nödår (1891), men i produktionen ingår även lyrik och dramatik. Tavaststjerna har också uppfattats som den första finlandssvenska författaren, dvs. en författare vars verk ger uttryck för känslan att som svenskspråkig i Finland tillhöra en minoritet.

The impact of long-term brand development strategies on brand value of companies operating in high-technology markets

The objective of the current research is to investigate brand value generation. The study is conducted in the context of high-technology companies. The research aims at finding the impact of long-term brand development strategies, including advertising investments, R&D investments, R&D intensity, new products developed and design. The empirical part of the study incorporated collection of primary and secondary data on 36 companies operating in high-technology sector and being rated as top companies with the most valuable brands by Interbrand consultancy. The data contained information for six consequent years from 2008 to 2013. Obtained data was analyzed using the methods of fixed effect and random effect model (panel data analysis). The analysis showed positive effect of advertising and R&D investments on brand value of high-technology companies in the long run. The impact of remaining three strategies was not approved and further investigation is required.

The role of emotional branding in building brand personality from a consumer perspective

The purpose of this exploratory research is to study the role of emotional branding in building brand personality. The research is conducted from the perspective of the consumer, more specifically the Finnish Generation Y females. The aim of the thesis is to gain insights and understanding on the key concepts and contribute to the Generation Y literature. In addition, the research examines the effect of certain cultural implications on the process of building brand personality. The research was conducted as an embedded single-case study, in which qualitative data was collected through semi-structured interviews with a sample of six consumers and personal observation within one of the concept stores of the case company. In order to triangulate the data, secondary sources were utilized to gain more information about the case company. The results indicated a connection between emotional branding and the formulation of brand personality, which can be manipulated according to the brand personality drivers. Congruence with consumer self-conceptualization and set of values were discovered to strengthen the emotional bonding. As the end result, the research was able to clarify the process-thinking behind emotional branding.

Arkistoluettelo 051: Karl Ekman

Luettelo Kansalliskirjastossa olevan Karl Ekmanin arkiston sisällöstä (arkistoluettelo 51)

Gummerus, Karl Jakob

Karl Jakob Gummerus f. 13.4.1840 i Karleby d. 20.3.1898 i Helsingfors Karl Jakob Gummerus var en av de mest lästa finskspråkiga författarna under 1860- och 1870-talen, och samtidigt verksam som framgångsrik förläggare. Förlaget K.J. Gummerus, som han grundade tillsammans med sin hustru Gustava, gav i tidens folkbildande anda ut finskspråkig litteratur. Det första utgivna verket på förlaget var Gummerus egna Ylhäiset ja alhaiset (sv. Hög och låg), som baserade sig på texter utgivna som följetonger i tidningar. Detta verk som gavs ut år 1870 kan ses som den första romanen skriven på finska, även om Aleksis Kivis Sju bröder (Seitsemän veljestä) utgavs samma år. Gummerus övriga litterära produktion bestod av det han själv kallade ”uuteloita”. Det var alltså fråga om noveller, en ny litterär genre i tiden. http://www.blf.fi/artikel.php?id=2886 http://www.kansallisbiografia.fi/kb/artikkeli/2886/