Open innovation model for a large company in the ICT industry: Case Ericsson LMF

Open innovation paradigm states that the boundaries of the firm have become permeable, allowing knowledge to flow inwards and outwards to accelerate internal innovations and take unused knowledge to the external environment; respectively. The successful implementation of open innovation practices in firms like Procter & Gamble, IBM, and Xerox, among others; suggest that it is a sustainable trend which could provide basis for achieving competitive advantage. However, implementing open innovation could be a complex process which involves several domains of management; and whose term, classification, and practices have not totally been agreed upon. Thus, with many possible ways to address open innovation, the following research question was formulated: How could Ericsson LMF assess which open innovation mode to select depending on the attributes of the project at hand? The research followed the constructive research approach which has the following steps: find a practical relevant problem, obtain general understanding of the topic, innovate the solution, demonstrate the solution works, show theoretical contributions, and examine the scope of applicability of the solution. The research involved three phases of data collection and analysis: Extensive literature review of open innovation, strategy, business model, innovation, and knowledge management; direct observation of the environment of the case company through participative observation; and semi-structured interviews based of six cases involving multiple and heterogeneous open innovation initiatives. Results from the cases suggest that the selection of modes depend on multiple reasons, with a stronger influence of factors related to strategy, business models, and resources gaps. Based on these and others factors found in the literature review and observations; it was possible to construct a model that supports approaching open innovation. The model integrates perspectives from multiple domains of the literature review, observations inside the case company, and factors from the six open innovation cases. It provides steps, guidelines, and tools to approach open innovation and assess the selection of modes. Measuring the impact of open innovation could take years; thus, implementing and testing entirely the model was not possible due time limitation. Nevertheless, it was possible to validate the core elements of the model with empirical data gathered from the cases. In addition to constructing the model, this research contributed to the literature by increasing the understanding of open innovation, providing suggestions to the case company, and proposing future steps.

Future of Newspaper Business Models in Finland

The purpose of this Master’s thesis was to study the business model development in Finnish newspaper industry during the next then years through scenario planning. The objective was to see how will the business models develop amidst the many changes in the industry, what factors are affecting the change, what are the implications of these changes for the players in the industry and how should the Finnish newspaper companies evolve in order to succeed in the future. In this thesis the business model change is studied based on all the elements of business models, as it was discovered that the industry is too often focusing on changes in only few of those elements and a more broader view can provide valuable information for the companies. The results revealed that the industry is affected by many changes during the next ten years. Scenario planning provides a good tool for analyzing this change and for developing valuable options for businesses. After conducting series of interviews and discovering forces affecting the change, four different scenarios were developed centered on the role that newspaper will take and the level at which they are providing the content in the future. These scenarios indicated that there are varieties of options in the way the business models may develop and that companies should start making decisions proactively in order to succeed. As the business model elements are interdepended, changes made in the other elements will affect the whole model, making these decisions about the role and level of content important for the companies. In the future, it is likely that the Finnish newspaper industry will include many different kinds of business models, some of which can be drastically different from the current ones and some of which can still be similar, but take better into account the new kind of media environment.

Innovation process development and business process integration - a multiple case study

The main objective of this study was to find out the bases for innovation model formulation in an existing organization based on cases. Innovation processes can be analyzed based on their needs and based on their emphasis on the business model development or R&D. The research was conducted in energy sector within one company by utilizing its projects as cases for the study. It is typical for the field of business that development is slow, although the case company has put emphasis on its innovation efforts. Analysis was done by identifying the cases’ needs and comparing them. The results were that because of the variances in the needs of the cases, the applicability of innovation process models varies. It was discovered that by dividing the process into two phases, a uniform model could be composed. This model would fulfill the needs of the cases and potential future projects as well.

NEW BUSINESS MODELS – Sustainability as a main focus

A business model is a structure frame of an organization that can bring significant benefits and competitive advantage when structured properly. The aim of this paper was to observe and describe development of business models’ and identify factors and elements of a business model that are in a key role from the perspective of an organizational sustainability. One is striving to bring out in this thesis how should truly sustainable business model look like and what are main characteristics of it. Additionally, some recommendations that could be helpful in order to build sustainable and balanced business model in a company are presented in this work. The meaning was to make theoretical and in some extent practical acquaintance with such new business models as open business model and sustainable business model. Long-term sustainability achievement in a company was in a centric role and used as a main criteria when constructing sustainable business model structure. The main research question in this study aims to answer: What a firm should consider in order to develop profitable and sustainable business model? This study is qualitative in nature and it was conducted using content analyze as a main method of this research. The perspective of the target data in this study is an outlook of its producers of how sustainability is reached in an organization throw business model and which practices are important and has to be taken into account. The material was gathered mainly from secondary sources and the theoretical framework was outright built based on secondary data. The secondary data that have been mostly dissertations, academic writings, cases, academic journals and academic books have been analyzed from the point of view of sustainability perspective. As a result it became evident that a structure of a business model and its implementation along with a strategy is often what leads companies to success. However, for the most part, overall business environment decides and delimits how the most optimal business model should be constructed in order to be effective and sustainable. The evaluation of key factors and elements in business model leading organization to sustainability should be examined throw triple bottom line perspective, where key dimensions are environmental, social and economic. It was concluded that dimensions should be evaluated as equal in order to attain total long lasting sustainability, contradicting traditional perspective in business where profit production is seen as only main goal of a business.

Exploring business models for medical games: Key components and challenges

The costs of health care are going up in many countries. In order to provide affordable and effective health care solutions, new technologies and approaches are constantly being developed. In this research, video games are presented as a possible solution to the problem. Video games are fun, and nowadays most people like to spend time on them. In addition, recent studies have pointed out that video games can have notable health benefits. Health games have already been developed, used in practice, and researched. However, the bulk of health game studies have been concerned with the design or the effectiveness of the games; no actual business studies have been conducted on the subject, even though health games often lack commercial success despite their health benefits. This thesis seeks to fill this gap. The specific aim of this thesis is to develop a conceptual business model framework and empirically use it in explorative medical game business model research. In the first stage of this research, a literature review was conducted and the existing literature analyzed and synthesized into a conceptual business model framework consisting of six dimensions. The motivation behind the synthesis is the ongoing ambiguity around the business model concept. In the second stage, 22 semi-structured interviews were conducted with different professionals within the value network for medical games. The business model framework was present in all stages of the empirical research: First, in the data collection stage, the framework acted as a guiding instrument, focusing the interview process. Then, the interviews were coded and analyzed using the framework as a structure. The results were then reported following the structure of the framework. In the results, the interviewees highlighted several important considerations and issues for medical games concerning the six dimensions of the business model framework. Based on the key findings of this research, several key components of business models for medical games were identified and illustrated in a single figure. Furthermore, five notable challenges for business models for medical games were presented, and possible solutions for the challenges were postulated. Theoretically, these findings provide pioneering information on the untouched subject of business models for medical games. Moreover, the conceptual business model framework and its use in the novel context of medical games provide a contribution to the business model literature. Regarding practice, this thesis further accentuates that medical games can offer notable benefits to several stakeholder groups and offers advice to companies seeking to commercialize these games.

Business models for Finnish biobanks

This study concentrates on developing a suitable business model for Finnish biobanks, with particular emphasis on value creation to stakeholders. The sub-objective of this thesis are to map the commercial possibilities of biobanks and potential barriers for business development. The study approaches the subject from the biobanks’ as well as the stakeholders’ point of view, integrating their hopes and needs considering current and future co-operation into the findings. In 2013 the Biobank Act came into effect, after which six biobanks have been established and several other pending biobank projects are in process. There is relatively little research in regard to the commercial opportunities of this newcomer of the biomedical industry, and particularly in the Finnish markets. Therefore, the aim of this study is to partially fill the research gap of the commercial potential of biobanks and particularly outline the problematic elements in developing business. The theoretical framework consists of a few select theories, which depict business modeling and value creation of organizations. The theories are combined to form a synthesis, which best adapts to biobanks, and acts as a backbone for interviews. The empirical part of the study was conducted mainly by seven face-to-face interviews, and complemented by two phone interviews and an e-mail questionnaire with four responses. The findings consist mainly of the participants’ reflections on the potential products and services enabled by consumer genomics, as well as perceptions on different obstacles for biobanks’ business development. The nature of the study is tentative, as biobanks are relatively new organizations in Finland, and their operation models and activities are still molding. The aim is to bring to surface the hopes and concerns of biobanks’ representatives, as well as the representatives of stakeholders, in order to transparently discuss the current situation and suggestions for further development. The study concludes that in principle, the interviewees’ agree on the need for development in order not to waste the potential of biobanks; regardless, the participants emphasize different aspects and subsequently lean on differing methods.

Business models for Finnish biobanks

This study concentrates on developing a suitable business model for Finnish biobanks, with particular emphasis on value creation to stakeholders. The sub-objective of this thesis are to map the commercial possibilities of biobanks and potential barriers for business development. The study approaches the subject from the biobanks’ as well as the stakeholders’ point of view, integrating their hopes and needs considering current and future co-operation into the findings. In 2013 the Biobank Act came into effect, after which six biobanks have been established and several other pending biobank projects are in process. There is relatively little research in regard to the commercial opportunities of this newcomer of the biomedical industry, and particularly in the Finnish markets. Therefore, the aim of this study is to partially fill the research gap of the commercial potential of biobanks and particularly outline the problematic elements in developing business. The theoretical framework consists of a few select theories, which depict business modeling and value creation of organizations. The theories are combined to form a synthesis, which best adapts to biobanks, and acts as a backbone for interviews. The empirical part of the study was conducted mainly by seven face-to-face interviews, and complemented by two phone interviews and an e-mail questionnaire with four responses. The findings consist mainly of the participants’ reflections on the potential products and services enabled by consumer genomics, as well as perceptions on different obstacles for biobanks’ business development. The nature of the study is tentative, as biobanks are relatively new organizations in Finland, and their operation models and activities are still molding. The aim is to bring to surface the hopes and concerns of biobanks’ representatives, as well as the representatives of stakeholders, in order to transparently discuss the current situation and suggestions for further development. The study concludes that in principle, the interviewees’ agree on the need for development in order not to waste the potential of biobanks; regardless, the participants emphasize different aspects and subsequently lean on differing methods.

Hinnoittelu yrityksen kannattavuuden kehittämisessä

Diplomityössä tutkittiin hinnoittelun merkitystä yrityksen kannattavuuden kehittämisessä. Työn teoriaosassa selvitettiin pöytätutkimuksena hinnoittelun ja kannattavuuden keskeiset tekijät Lifetime Oy:n liiketoiminnan kannalta. Kilpailukykyisen liiketoiminnan kehittämiseksi suoritettiin markkinatutkimuskysely 1857 yrityksen päättäjälle. Saatujen tulosten perusteella(N=132) Lifetime Oy:n Liiketoimintamallit jaoteltiin (B-to-C), (SOT), ja (B-to-B) Liiketoimintamalleihin, brandeihin, kanaviin, ja asiakassegmentteihin. Diplomityön empiriaosuuden muodostivat markkinointitutkimussekä kauppakeskushankkeet Lifetime Value ShopTM 2007 Edition, ja pieniomenaTM.com, sekä näihin liittyvien brandien ja segmenttikohtaisten hinnoittelustrategioiden luominen.

Franchisingin soveltuvuus vanhustenhuoltolaitosten liiketoiminnassa

Työn tavoitteena on tutkia franchising-liiketoimintamallin soveltuvuutta kasvustrategiaksi vanhustenhuoltolaitosten toimialalla sekä mandollisuutta toteuttaa franchising-liiketoiminnan mukainen järjestelmä Finnish Wellbeing Center (FWBC) tyylisten vanhustenhuoltolaitosten monistamiseksi tämän hetkisistä Iähtokohdista. Yleisen soveltuvuuden tutkimista lähestytään kahdesta eri näkökulmasta, jotka myös muodostavat työn teoriaosuuden. Ensinnäkin perehdytään franchising liiketoimintamalliin perusteellisesti sekä käydään läpi soveltuvuustekijät hyvien ja huonojen puolien, toimialan luonteen ja franchisingiin sopivien liiketoimintakonseptien kannalta. Tämän jälkeen tutustutaan vanhustenhuollon palveluiden järjestämiseen. Palveluita tarjotaan erityylisissä palvelutiloissa riippuen vanhuksen kuntoisuusasteesta. Näistä valitaan päiväkeskukset, palveluasuminen sekä vanhainkodit franchisingin soveltuvuuden tarkasteluun. Työn empiriaosan tulokset viittaavat siihen, että vanhustenhuoltolaitosten soveltuvuus franchising-liiketoimintamalliin korreloi selvästi vanhusten kuntoisuusasteeseen. Päiväkeskusten liiketoimintaa voisi kasvattaa franchising menetelmällä, siinä missä palveluasumisen ja vanhainkotien soveltuvuus on vain teoreettinen. FWBC-projektissa franchising-liiketoimintamallia ei voida toteuttaa nykyisistä lähtökohdista, koska varsinainen franchisoitava toiminta ei ole täysin suomalaisen osapuolen hallussa. FWBC-vanhustenhuoltolaitos on vanhainkotityyppinen, joka ei sovellu franchisoitavaksi työn ensimmäisen johtopäätöksen perusteella. Mahdollisuus tämän hetkisen liiketoiminnan parantamiseen voisi löytyä tuotemerkki-franchisoinnista, jota nykyinen toimintatapa jo sinällään muistuttaa.

Ohjelmistoyritysten liiketoimintamallit Kaakkois-Suomessa

Tutkielman tavoitteena on tunnistaa Kaakkois-Suomen alueella olevat ohjelmistoyritysten tyypilliset yritysryhmät ja kuvata niiden toimintaa. Tunnistamalla alueen ohjelmistoyrityksille ominaiset piirteet työ antaa myös pohjaa tulevien kehityskohteiden löytämisessä ja kehitystoimenpiteiden kohdistamisessa useisiin samantyyppisiin yrityksiin. Työn taustaksi esitellään ohjelmistoalaa ja ohjelmistoliiketoiminnan malleja, joiden pohjalta muodostetaan viitekehys alueen ohjelmistoyritysten empiiriseen tarkasteluun. Empiriaosuudessa tarkastellaan työn teoreettisessa osiossa esitettyjen liiketoimintamallien toteutumista Kaakkois-Suomessa ja ryhmitellään alueen ohjelmistoyritykset erottelevimpien tekijöiden avulla. Tutkimus on luonteeltaan kvantitatiivinen kokonaistutkimus Kaakkois-Suomen ohjelmistoyrityksistä, ja tutkimusotteeltaan deskriptiivinen eli kuvaileva. Tutkimusaineisto perustui tutkimusryhmän suorittamaan strukturoituun haastatteluun, jossa haastateltiin kaikkiaan 58 ohjelmistoyrityksen vastuuhenkilöitä. Tutkimustulosten perusteella alueelta pystyttiin tunnistamaan neljä toimintatavoiltaan erilaista ohjelmistoliiketoiminnan perustyyppiä: asiakaslähtöiset toimijat (26 toimipaikkaa), räätälöijät (14 toimipaikkaa), integroijat (10 toimipaikkaa) ja tuotteistajat (8 toimipaikkaa). Tulokset osoittavat, että perinteisten ohjelmistoalan liiketoimintamallien kuvaukset ja niistä tehtävät yleistykset antavat hyvän lähtökohdan ohjelmistoyritysten tarkasteluun. Kuitenkin perinteisten ohjelmistoalan liiketoimintamallien antama näkökulma on liian rajoittunut,jos halutaan tarkastella syvällisemmin ohjelmistoyritysten liiketoimintalogiikkaa.

Value added logistics in supply and demand chains. Smile. Part 1. eBusiness between global company and itslocal sme supplier network

VALOSADE (Value Added Logistics in Supply and Demand Chains) is the research project of Anita Lukka's VALORE (Value Added Logistics Research) research team inLappeenranta University of Technology. VALOSADE is included in ELO (Ebusiness logistics) technology program of Tekes (Finnish Technology Agency). SMILE (SME-sector, Internet applications and Logistical Efficiency) is one of four subprojects of VALOSADE. SMILE research focuses on case network that is composed of small and medium sized mechanical maintenance service providers and global wood processing customers. Basic principle of SMILE study is communication and ebusiness insupply and demand network. This first phase of research concentrates on creating backgrounds for SMILE study and for ebusiness solutions of maintenance case network. The focus is on general trends of ebusiness in supply chains and networksof different industries; total ebusiness system architecture of company networks; ebusiness strategy of company network; information value chain; different factors, which influence on ebusiness solution of company network; and the correlation between ebusiness and competitive advantage. Literature, interviews and benchmarking were used as research methods in this qualitative case study. Networks and end-to-end supply chains are the organizational structures, which can add value for end customer. Information is one of the key factors in these decentralized structures. Because of decentralization of business, information is produced and used in different companies and in different information systems. Information refinement services are needed to manage information flows in company networksbetween different systems. Furthermore, some new solutions like network information systems are utilised in optimising network performance and in standardizingnetwork common processes. Some cases have however indicated, that utilization of ebusiness in decentralized business model is not always a necessity, but value-add of ICT must be defined case-specifically. In the theory part of report, different ebusiness and architecture models are introduced. These models are compared to empirical case data in research results. The biggest difference between theory and empirical data is that models are mainly developed for large-scale companies - not for SMEs. This is due to that implemented network ebusiness solutions are mainly large company centered. Genuine SME network centred ebusiness models are quite rare, and the study in that area has been few in number. Business relationships between customer and their SME suppliers are nowadays concentrated more on collaborative tactical and strategic initiatives besides transaction based operational initiatives. However, ebusiness systems are further mainly based on exchange of operational transactional data. Collaborative ebusiness solutions are in planning or pilot phase in most case companies. Furthermore, many ebusiness solutions are nowadays between two participants, but network and end-to-end supply chain transparency and information systems are quite rare. Transaction volumes, data formats, the types of exchanged information, information criticality,type and duration of business relationship, internal information systems of partners, processes and operation models (e.g. different ordering models) differ among network companies, and furthermore companies are at different stages on networking and ebusiness readiness. Because of former factors, different customer-supplier combinations in network must utilise totally different ebusiness architectures, technologies, systems and standards.

Teknologiaohjelma DENSY -Hajautetun energiantuotannon tulevaisuusskenaariot ja vaikutukset liiketoimintamalleihin

Tutkimuksen tavoitteena oli selvittää miten hajautettu energiantuotanto ja siihen liittyvä liiketoiminta tulee muuttumaan tulevaisuudessaja mitä mahdollisuuksia se voisi tarjota suomalaiselle osaamiselle. Työssä käydään läpi lyhyesti hajautetun energiantuotannon teknologian nykytilaa ja tehdään teknis-taloudellista vertailua eri tuotantoteknologioiden välillä. Tämän jälkeenon muodostettu asiantuntijoiden ja aktoreiden kanssa liiketoimin-taympäristöskenaarioita, jotka kuvaavat tulevaisuuden muutossuuntia hajautetun energian-tuotannon liiketoiminnassa. Skenaarioistunnoissa löydettiin muutosta ajavat voimat ja pohdittiin niiden vaikutusta alan kehitykseen. Työn tuloksena määriteltiin skenaarioiden kehitystä vahvimmin ohjaaviksi tekijöiksi infrastruktuurin kehittyneisyys ja toisaalta myös yhteiskunnan ohjaustoimet. Niiden pohjalta luotiin lopulliset neljä skenaariota ja niille kaikille liiketoimintakuvaukset. Skenaarioiden avulla suomalaisen toimijan näkökulmasta arvioitiin houkuttelevimmiksi markkina-alueiksi EU-15, Venäjä, Intia ja Kiina. Moninaisista liiketoimintaa estävistä te-kijöistä huolimatta markkinoilta löytyi suuri potentiaali hajautetun energiantuotannon jär-jestelmille. Potentiaalisimmiksi teknologioiksi suomalaisten yritysten kannalta nähtiin puolestaan diesel- ja kaasumoottorit, tuulivoima, pienvesivoima sekä bioenergia. Yhdessä markkina- ja teknologiatutkimuksien sekä skenaariotyön avulla luotiin uusia liiketoimin-takonseptikuvauksia tulevaisuuden hajautetun energiantuotannon markkinoille suomalai-sen toimijan näkökulmasta.

In Search of Corporate Renewal: How to Benefit from Corporate Venturing?

Despite the rapid change in today's business environment there are relatively few studies about corporate renewal. This study aims for its part at filling that research gap by studying the concepts of strategy, corporate renewal, innovation and corporate venturing. Its purpose is to enhance our understanding of how established companies operating in dynamic and global environment can benefit from their corporate venturing activities. The theoretical part approaches the research problem in corporate and venture levels. Firstly, it focuses on mapping the determinants of strategy and suggests using industry, location, resources, knowledge, structure and culture, market, technology and business model to assess the environment and using these determinants to optimize speed and magnitude of change.Secondly, it concludes that the choice of innovation strategy is dependent on the type and dimensions of innovation and suggests assessing market, technology, business model as well as novelty and complexity related to each of them for choosing an optimal context for developing innovations further. Thirdly, it directsattention on processes through which corporate renewal takes place. On corporate level these processes are identified as strategy formulation, strategy formation and strategy implementation. On the venture level the renewal processes are identified as learning, leveraging and nesting. The theoretical contribution of this study, the framework of strategic corporate venturing, joins corporate and venture level management issues together and concludes that strategy processes and linking processes are the mechanism through which continuous corporate renewaltakes place. The framework of strategic corporate venturing proposed by this study is a new way to illustrate the role of corporate venturing as a purposefullybuilt, different view of a company's business environment. The empirical part extended the framework by enhancing our understanding of the link between corporate renewal and corporate venturing in its real life environment in three Finnish companies: Metso, Nokia and TeliaSonera. Characterizing companies' environmentwith the determinants of strategy identified in this study provided a structured way to analyze their competitive position and renewal challenges that they arefacing. More importantly the case studies confirmed that a link between corporate renewal and corporate venturing exists and found out that the link is not as straight forward as indicated by the theory. Furthermore, the case studies enhanced the framework by indicating a sequence according to which the processes work. Firstly, the induced strategy processes strategy formulation and strategy implementation set the scene for corporate venturing context and management processes and leave strategy formation for the venture. Only after that can strategies formed by ventures come back to the corporate level - and if found viable in the corporate level be formalized through formulation and implementation. With the help of the framework of strategic corporate venturing the link between corporaterenewal and corporate venturing can be found and managed. The suggested response to the continuous need for change is continuous renewal i.e. institutionalizing corporate renewal in the strategy processes of the company. As far as benefiting from venturing is concerned the answer lies in deliberately managing venturing in a context different to the mainstream businesses and establishing efficientlinking processes to exploit the renewal potential of individual ventures.

Oviympäristön hallinnan kehittäminen ovitoimittajan ja turvaurakoitsijan yhteistyönä

Työn tavoitteena oli selvittää yhteistyön ja verkostoitumisen mahdollisuuksia ovitoimittajan ja turvaurakoitsijan yhteistyönä pyrkien minimoimaan (uudis)rakennuksen oviympäristöön tapahtuvissa toimituksessa eri suunnittelijoiden suunnittelueriäväisyyksistä johtuvia lisätöitä, kustannuksia ja sähläystä eri toimijoiden kesken. Keskeisenä tavoitteena oli saada malli toimivan ovi-turvallisuusympäristön perustaksi. Lisäksi haettiin turvaurakoitsijalle, ovitoimittajalle ja rakennusliikkeelle suosituksia yhteistyön ja yhteistoiminnan edistämiseksi. Eri osapuolten näkemyksiä ja ongelmakohtia haettiin haastattelujen avulla. Tutkimuksesta kävi selkeästi ilmi ettei kukaan varsinaisesti koordinoi oviympäristön suunnittelua kokonaisuutena. Samanaikaisesti rakennusliike on hakenut halvinta hintaa joka nippelille, mikä taas on johtanut urakoiden pirstoutumiseen ja vaikeuttanut tilannetta entisestään. Toimenpide-ehdotuksena esitetään uutta liiketoimintamallia oviympäristön hallintaan. Mallin avulla on mahdollista saada aikaan säästöjä ja vähentää eri toimijoiden sähläyksestä aiheutuvia lisätöitä kuitenkin loppukäyttäjän tarpeet huomioiden. Lisäksi esitetään toimenpide-suosituksia yllä mainittujen toimittajien yhteistyölle.

Liiketoimintaprosessien uudelleenrakentaminen PK-yrityksessä

Tutkimuksen päätavoite on kehittää pintakäsittelylaitteita valmistavan PK-yrityksen liiketoimintaedellytyksiä suunnittelemalla sille uusi toimintamalli. Sysäyksen kehitysprojektille antoi liiketoiminnan kasvusta johtunut kontrollin pettäminen, mikä aiheutti kannattavuuden kääntymisen negatiiviseksi. Työn keskeisen viitekehyksen muodostavat kolme tekijää; kehitysmenetelmänä liiketoimintaprosessien uudelleenrakentaminen, yritysmuotona projektiliiketoiminta sekä uuden toimintamallin painopisteenä tuotannon ja asennuksen ulkoistaminen. Käytössä olevia liiketoimintaprosesseja analysoitaessa pystyttiin tunnistamaan useita ongelmakohtia yrityksen toiminnassa, joiden pohjalta määriteltiin parannustarpeet ja vaatimukset uusille prosesseille. Yrityksessä oli selkeänä ongelmana yleinen järjestelmällisyyden puute, mikä näkyi määrittelemättöminä liiketoimintaprosesseina ja tästä johtuvina ongelmina yrityksen lähes kaikissa toiminnoissa. Tekninen osaaminen on yrityksessä hyvää, mutta liikkeenjohdollinen puoli kaipaisi kehittämistä. Tyypillisiä ongelmia olivat vaikeasti ennustettavat tuotantoajat ja niistä johtuneet myöhästymiset toimituksissa, valmistusvirheet sekä tuotannon ja asennuksen tehottomuus. Omat vaatimuksensa uusille prosesseille asetti myös siirtyminen ulkoistettuun valmistukseen ja asennukseen. Uusien prosessien myötä keskeisimmät muutokset olivat panostaminen pitkän tähtäimen suunnitteluun, asiakastiedon hallinnan parantaminen, panostaminen alihankkijaverkoston johtamiseen, organisaation sisäisen viestinnän parantaminen ja siirtyminen etätyön mahdollistavaan ”virtuaalitoimistoon”.