521 resultados para Kurkela, Vesa


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Artikkelissa tarkastellaan Tampereen yliopistolla toteutettua mentorointiohjelmaa eri vuosia koskevan haastatteluaineiston pohjalta.

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Kirjallisuusarvostelu

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Kirjallisuusarvostelu

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Eettisten ja epäeettisten sijoitusrahastojen tuottovertailu Yhdysvaltojen markkinoilla ajanjaksolla 25.9.2006-28.3.2011.

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The objective of the study is to find out how sales performance should be measured and how should sales be steered in a multinational company. The beginning of the study concentrates on the literature regarding sales, performance measurement, sales performance measurement, and sales steering. The empirical part of the study is a case study, in which the information was acquired from interviews with the key personnel of the company. The results of the interviews and the revealed problems were analyzed, and comparison for possible solutions was performed. When measuring sales performance, it is important to discover the specific needs and objectives for such a system. Specific needs should be highlighted in the design of the system. The system should be versatile and the structure of the system should be in line with the organizational structure. The role of the sales performance measurement system was seen to be important in helping sales steering. However, the importance of personal management and especially conversations were seen as really critical issue in the steering. Sales performance measurement could be based on the following perspectives: financial, market, customer, people, and future. That way the sales department could react to the environmental changes more rapidly.

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Kirjallisuusarvostelu

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Kirjallisuusarvostelu

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Kirjallisuusarvostelu