Offering planning process development: Bridging the Offering Gaps and Consolidating Top Priority Needs in Product Offering

The aim of this Thesis is to study how to manage the front-end of the offering planning process. This includes actual process development and methods to gather and analyze information to achieve the best outcome in customer oriented product offering. Study is carried out in two parts: theoretical part and company related part. Theoretical framework is created introducing different types of approaches to manage product planning processes. Products are seen as platforms and they are broken down to subsystems to show different parts of the development. With the help of the matrix-based approaches product platform related information is gathered and analyzed. In this kind of analysis business/market drivers and cus-tomer/competitor information are connected with product subsystems. This gives possibilities to study product gaps/needs and possible future ideas/scenarios in different customer segments. Company related part consists of offering planning process development in real company environment. Process formation includes documents and tools that guide planning from the information gathering to the prioritization and decision making.

Concerto No. 1, in B Flat for Bassoon and Orchestra, K. 191

Soitinnus: Fagotti, ork.

Sonata No. 8, in C, K. 296

Soitinnus: Viulu, piano.

Quintet in E-flat Major, K. 452

Soitinnus: Piano, oboe, klarinetti, fagotti, käyrätorvi.

Concerto no. 27 in B-flat major for Piano and Orchestra, K. 595

Soitinnus: Piano, ork.

Piano Sonata No. 11 in a Major, K. 331

Soitinnus: Piano.

Sonata in E-flat Major for Violin and Piano, K.481

Soitinnus: Viulu, piano.