Quantitative analysis of image factors in a cultural heritage tourist destination

The tourism consumer’s purchase decision process is, to a great extent, conditioned by the image the tourist has of the different destinations that make up his or her choice set. In a highly competitive international tourist market, those responsible for destinations’ promotion and development policies seek differentiation strategies so that they may position the destinations in the most suitable market segments for their product in order to improve their attractiveness to visitors and increase or consolidate the economic benefits that tourism activity generates in their territory. To this end, the main objective we set ourselves in this paper is the empirical analysis of the factors that determine the image formation of Tarragona city as a cultural heritage destination. Without a doubt, UNESCO’s declaration of Tarragona’s artistic and monumental legacies as World Heritage site in the year 2000 meant important international recognition of the quality of the cultural and patrimonial elements offered by the city to the visitors who choose it as a tourist destination. It also represents a strategic opportunity to boost the city’s promotion of tourism and its consolidation as a unique destination given its cultural and patrimonial characteristics. Our work is based on the use of structured and unstructured techniques to identify the factors that determine Tarragona’s tourist destination image and that have a decisive influence on visitors’ process of choice of destination. In addition to being able to ascertain Tarragona’s global tourist image, we consider that the heterogeneity of its visitors requires a more detailed study that enables us to segment visitor typology. We consider that the information provided by these results may prove of great interest to those responsible for local tourism policy, both when designing products and when promoting the destination.

Museus i educació : anàlisi de les propostes pedagògiques de quatre museus

La pedagogia museística ha evolucionat de forma considerable en els últims anys, passant d'unes teories pedagògiques hermètiques i estables, on el centre és l'objecte patrimonial; a unes teories constructivistes, on el centre és el visitant. En el present treball s'analitza i compara les propostes pedagògiques de quatre museus característics de l'Àrea Metropolitana de Barcelona, enmarcant aquestes a les noves teories pedagògiques i analitzant el seu estat actual.

PHOTO STORE : Galeria virtual d'imatges

Ofereix a l'usuari la possibilitat de crear la seva pròpia galeria virtual d'imatges, i de classificar-les en àlbums dividits en categories per oferir una catalogació molt més específica. Els àlbums els subdividim públics per aque qualsevol visitant del web (registrat o no) pugui tenir la possibilitat d'accedir-hi,visualitzar i imprimir les fotos; o privats per a l'ús exclusiu de l'usuari que els publica.

Comunicar con los visitantes: una nueva faceta profesional para los conservadores-restauradores

Heritage resources are more exposed than ever to visitors. For this reason, the transmission of cultural content is not enough: the present situation demands the inclusion of some messages able to foment a sustainable relation between the visitor and the resource. And this can best be achieved with the Preventive Difusion, a sensitizing strategy to inform and persuade visitors about the extreme fragility of the heritage resources. In addition, this strategy is a magnificent tool at the service of the corporate identity of the heritage resources and of the conservators: usually, preventive conservation actions and policies are not clear to visitors. But if they are included into the visit discourse, the public receive an accurate vi-sion of the efforts done in that sense, and it allows them to have a clear idea of these efforts, leading to the image that they have about the resource in question and, by extension, of their conservators.

“¿Cómo ha ido la Feria?” Estimación del impacto económico de acontecimientos turístos: tres estudios de caso

Los acontecimientos pueden contribuir al desarrollo turístico de una ciudad y beneficiar a sus habitantes y empresas. Sin embargo, para poder diseñar los acontecimientos correctamente, es necesario comprender qué características determinan su impacto económico. Esta investigación pretende contribuir a tal entendimiento mediante la estimación y comparación del impacto económico de tres acontecimientos. Para estimar el impacto económico adoptamos un modelo básico de tres factores: (1) número de visitantes por (2) gasto medio por turista por (3) multiplicador. Primero estimamos el número de visitantes particulares y profesionales mediante diversos sistemas de conteo, encuestas personales e información suministrada por el organizador de los eventos. En segundo lugar, obtuvimos los importes y componentes del gasto de los visitantes por medio de una encuesta; también contamos los gastos de organización de los eventos a partir de sus respectivos presupuestos. Y, tercero, utilizamos multiplicadores de tablas input-output para analizar el impacto de los gastos directos sobre la producción, el valor añadido y el empleo y su distribución entre sectores económicos. Además, calculamos y comparamos ratios de rentabilidad de los tres eventos y dimos recomendaciones para aumentar su impacto económico.

Acting Rehearsal in Collaborative Multimodal Mixed Reality Environments

This paper presents the use of our multimodal mixed reality telecommunication system to support remote acting rehearsal. The rehearsals involved two actors, located in London and Barcelona, and a director in another location in London. This triadic audiovisual telecommunication was performed in a spatial and multimodal collaborative mixed reality environment based on the 'destination-visitor' paradigm, which we define and put into use. We detail our heterogeneous system architecture, which spans the three distributed and technologically asymmetric sites, and features a range of capture, display, and transmission technologies. The actors' and director's experience of rehearsing a scene via the system are then discussed, exploring successes and failures of this heterogeneous form of telecollaboration. Overall, the common spatial frame of reference presented by the system to all parties was highly conducive to theatrical acting and directing, allowing blocking, gross gesture, and unambiguous instruction to be issued. The relative inexpressivity of the actors' embodiments was identified as the central limitation of the telecommunication, meaning that moments relying on performing and reacting to consequential facial expression and subtle gesture were less successful.

Acting rehearsal in collaborative multimodal mixed reality environments

This paper presents the use of our multimodal mixed reality telecommunication system to support remote acting rehearsal. The rehearsals involved two actors, located in London and Barcelona, and a director in another location in London. This triadic audiovisual telecommunication was performed in a spatial and multimodal collaborative mixed reality environment based on the 'destination-visitor' paradigm, which we define and put into use. We detail our heterogeneous system architecture, which spans the three distributed and technologically asymmetric sites, and features a range of capture, display, and transmission technologies. The actors' and director's experience of rehearsing a scene via the system are then discussed, exploring successes and failures of this heterogeneous form of telecollaboration. Overall, the common spatial frame of reference presented by the system to all parties was highly conducive to theatrical acting and directing, allowing blocking, gross gesture, and unambiguous instruction to be issued. The relative inexpressivity of the actors' embodiments was identified as the central limitation of the telecommunication, meaning that moments relying on performing and reacting to consequential facial expression and subtle gesture were less successful.

Forecasting tourism demand using consumer expectations

Abstract Purpose- There is a lack of studies on tourism demand forecasting that use non-linear models. The aim of this paper is to introduce consumer expectations in time-series models in order to analyse their usefulness to forecast tourism demand. Design/methodology/approach- The paper focuses on forecasting tourism demand in Catalonia for the four main visitor markets (France, the UK, Germany and Italy) combining qualitative information with quantitative models: autoregressive (AR), autoregressive integrated moving average (ARIMA), self-exciting threshold autoregressions (SETAR) and Markov switching regime (MKTAR) models. The forecasting performance of the different models is evaluated for different time horizons (one, two, three, six and 12 months). Findings- Although some differences are found between the results obtained for the different countries, when comparing the forecasting accuracy of the different techniques, ARIMA and Markov switching regime models outperform the rest of the models. In all cases, forecasts of arrivals show lower root mean square errors (RMSE) than forecasts of overnight stays. It is found that models with consumer expectations do not outperform benchmark models. These results are extensive to all time horizons analysed. Research limitations/implications- This study encourages the use of qualitative information and more advanced econometric techniques in order to improve tourism demand forecasting. Originality/value- This is the first study on tourism demand focusing specifically on Catalonia. To date, there have been no studies on tourism demand forecasting that use non-linear models such as self-exciting threshold autoregressions (SETAR) and Markov switching regime (MKTAR) models. This paper fills this gap and analyses forecasting performance at a regional level. Keywords Tourism, Forecasting, Consumers, Spain, Demand management Paper type Research paper

Centre d'interpretació del Poblat ibèric del Castellet de Banyoles. Tivissa, Tarragona

Award-winning

Concurs d'idees d'un punt d'informació turística del Patronat municipal de turisme de Tarragona

Concurs d'idees d'un punt d'informació turística del Patronat municipal de turisme de Tarragona

El rol de la marca en la comunicación del espacio turístico

El turismo es a menudo el aspecto promocional más visible en el proceso de creación y proyección de una determinada imagen territorial. Esto es debido a que la actividad turística acumula un amplio bagaje en aspectos vinculados a la comercialización de espacios geográficos, y esta circunstancia incide, por ejemplo, en la presencia de numerosa literatura relacionada con la promoción, el marketing y el branding de espacios turísticos. A nivel metodológico, se ha optado por un análisis de fuentes documentales, que ha servido para fijar los cimientos de la evolución de la comunicación de los espacios turísticos mediante el uso de marcas. Se concluye que el registro de la comunicación turística ha experimentado una clara mutación en base a una doble dualidad: de la información a la persuasión y de la promoción a la emoción. Asi mismo, el trabajo en cuestión muestra de qué forma la estrategia comunicativa transcurre nuevamente entorno a las necesidades emociona les del potencial turista y/o visitante en detrimento de las necesidades de información subyacentes al propio destino turístico.