28 resultados para target audience

em Consorci de Serveis Universitaris de Catalunya (CSUC), Spain


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Resum: En estas páginas se recogen y analizan los fragmentos más interesantes del doblaje al castellano de Alicia en el País de las Maravillas desde una perspectiva teórica y descriptiva. Se descubren así la domesticación y adaptación como principales técnicas de traducción y la ausencia de un único método de traducción.

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Aquest treball analitza els problemes de doblatge de l’anglès al català que presenta una sèrie còmica, The Vicar of Dibley. L’objectiu es estudiar tant problemes generals com específics per tal de demostrar la viabilitat del doblatge d’aquesta comèdia. Es proposen possibles solucions per a tots els problemes analitzats.

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Estudiar la comunicación publicitaria del siglo XXI nos permite entender la importancia del desarrollo actual de este tipo de comunicación. Sin duda un desarrollo que afecta enormemente en el modo en que las marcas llevan a cabo sus estrategias de publicidad con su público. Pero sin duda el formato audiovisual sigue siendo el formato más utilizado por anunciantes y agencias para contactar con su público. El siglo XX estuvo definido por el desarrollo del medio televisión, el siglo XXI por el desarrollo del medio internet, pero la pregunta que realmente nos plantea este cambio mediático es conocer si estamos hablando de un cambio de medio o de un cambio en las estrategias y formatos publicitarios audiovisuales utilizados para llegar al receptor. Los mensajes publicitarios actuales resaltan por una mayor interactividad con el espectador, un contacto voluntario de éste, en muchos casos, con nuestra campaña e incluso una participación activa de nuestro consumidor en la distribución de la campaña. Los formatos evolucionan, también la relación del consumidor con el mensaje publicitario audiovisual y el producto

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El presente proyecto ha sido realizado entre Octubre de 2013 y Febrero de 2014 por un equipo de estudiantes de la licenciatura de Ciencias Ambientales de la Universidad Autónoma de Barcelona. El objeto de estudio es la propuesta de cursos para la formación de tres públicos diferentes, estudiantes, gestores y políticos. Estos cursos se basan en la experiencia de Costa Rica sobre la conservación de la biodiversidad. Costa Rica es un país muy rico en biodiversidad por su clima y sus tierras volcánicas. Una manera de conservar esta gran variedad de especies es protegiendo gran parte del país con reservas y parques nacionales. La metodología utilizada para llevar a cabo estos cursos es la investigación. Recopilar información de las diferentes carencias de distintos países, propuestas pedagógicas para saber mostrar de manera correcta la información a cada público meta y basarlos en el cumplimiento de las Metas Aichi, que tratan de mantener la biodiversidad de manera que contribuya al bienestar de la población. La intención de estos cursos es enseñar a los distintos públicos meta las experiencias positivas que ha tenido Costa Rica para poder desarrollarse tanto en crecimiento económico como de la población conservando su biodiversidad. De manera que en otros países puedan aprender y a la misma vez beneficiarse con las ideas propuestas en los cursos. El curso propuesto para estudiantes trata sobre los servicios ecosistémicos, reconocidos internacionalmente por su empeño en la conservación y uso sostenible de la biodiversidad. El dirigido a gestores, que pueden ser empresarios, es sobre la mejora de la calidad de las aguas, un punto importante para este público que serán los encargados de gestionar este recurso tan importante para mantener en buen estado de conservación la biodiversidad. Finalmente, se propone un curso dirigido a políticos, donde se explica la idea de bioprospección, un tema que se trabaja en el Instituto Nacional de Biodiversidad de Costa Rica y trata de investigar en los organismos que aportan beneficios tanto económicos como en la salud de las personas.

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Els anuncis televisius –i els mitjans publicitaris en general– tenen entre els seus propòsits els de captar l’atenció dels espectadors i arribar a una audiència de consumidors potencials. Aquestes dues finalitats no acostumen a representar processos separats o nivells de percepció diferents per part de l’espectador: si l’anunci assoleix la seva meta, despertarà un interès que serà l’interès d’aquells que es considera que tenen més probabilitats de comprar el producte o de realitzar l’acció que l’anunci vol promoure. Com més gran sigui la precisió a l’hora d’establir contacte amb aquestes persones, més específic, directe i, en conseqüència, reeixit, serà l’efecte del missatge. Pot semblar una paradoxa el fet que un dels procediments utilitzats per a atraure l’atenció de l’audiència sigui presentar un anunci el significat del qual no s’entén a primera vista. Però es tracta d’un recurs útil. La percepció d’alguns anuncis és semblant a la que es produeix al llegir poemes o certs relats curts, tenim la tendència a rellegir-los. Potser en una primera lectura no acabem de copsar-ne el significat, però això mateix es converteix en un repte que ens porta a llegir-lo una i altra vegada fins que descobrim el missatge del text. Quan arribem a aquest punt, l’esforç esdevé plaer estètic i el filtre que selecciona l’audiència també serveix per a seleccionar el client potencial.

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From the classical gold standard up to the current ERM2 arrangement of the European Union, target zones have been a widely used exchange regime in contemporary history. This paper presents a benchmark model that rationalizes the choice of target zones over the rest of regimes: the fixed rate, the free float and the managed float. It is shown that the monetary authority may gain efficiency by reducing volatility of both the exchange rate and the interest rate at the same time. Furthermore, the model is consistent with some known stylized facts in the empirical literature that previous models were not able to produce, namely, the positive relation between the exchange rate and the interest rate differential, the degree of non-linearity of the function linking the exchage rate to fundamentals and the shape of the exchange rate stochastic distribution.

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"Vegeu el resum a l'inici del document del fitxer adjunt."

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Report for the scientific sojourn at the Imperial College of London, United Kingdom, from 2007 to 2009. PTEN is a tumour suppressor enzyme that plays important roles in the PI3K pathway which regulates growth, proliferation and survival and is thus related to many human disorders such as diabetes, neurodegenerative diseases, cardiovascular complications and cancer. It is hence of great interest to understand in detail its molecular behaviour and to find small molecules that can switch on/off its activity. For this purpose, metal complexes have been synthesized and preliminary studies in vivo show that all are capable of inhibiting PTEN.

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Proposes a behavior-based scheme for high-level control of autonomous underwater vehicles (AUVs). Two main characteristics can be highlighted in the control scheme. Behavior coordination is done through a hybrid methodology, which takes in advantages of the robustness and modularity in competitive approaches, as well as optimized trajectories

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During the last decade the interest on space-borne Synthetic Aperture Radars (SAR) for remote sensing applications has grown as testified by the number of recent and forthcoming missions as TerraSAR-X, RADARSAT-2, COSMO-kyMed, TanDEM-X and the Spanish SEOSAR/PAZ. In this sense, this thesis proposes to study and analyze the performance of the state-of-the-Art space-borne SAR systems, with modes able to provide Moving Target Indication capabilities (MTI), i.e. moving object detection and estimation. The research will focus on the MTI processing techniques as well as the architecture and/ or configuration of the SAR instrument, setting the limitations of the current systems with MTI capabilities, and proposing efficient solutions for the future missions. Two European projects, to which the Universitat Politècnica de Catalunya provides support, are an excellent framework for the research activities suggested in this thesis. NEWA project proposes a potential European space-borne radar system with MTI capabilities in order to fulfill the upcoming European security policies. This thesis will critically review the state-of-the-Art MTI processing techniques as well as the readiness and maturity level of the developed capabilities. For each one of the techniques a performance analysis will be carried out based on the available technologies, deriving a roadmap and identifying the different technological gaps. In line with this study a simulator tool will be developed in order to validate and evaluate different MTI techniques in the basis of a flexible space-borne radar configuration. The calibration of a SAR system is mandatory for the accurate formation of the SAR images and turns to be critical in the advanced operation modes as MTI. In this sense, the SEOSAR/PAZ project proposes the study and estimation of the radiometric budget. This thesis will also focus on an exhaustive analysis of the radiometric budget considering the current calibration concepts and their possible limitations. In the framework of this project a key point will be the study of the Dual Receive Antenna (DRA) mode, which provides MTI capabilities to the mission. An additional aspect under study is the applicability of the Digital Beamforming on multichannel and/or multistatic radar platforms, which conform potential solutions for the NEWA project with the aim to fully exploit its capability jointly with MTI techniques.

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Background: Two genes are called synthetic lethal (SL) if mutation of either alone is not lethal, but mutation of both leads to death or a significant decrease in organism's fitness. The detection of SL gene pairs constitutes a promising alternative for anti-cancer therapy. As cancer cells exhibit a large number of mutations, the identification of these mutated genes' SL partners may provide specific anti-cancer drug candidates, with minor perturbations to the healthy cells. Since existent SL data is mainly restricted to yeast screenings, the road towards human SL candidates is limited to inference methods. Results: In the present work, we use phylogenetic analysis and database manipulation (BioGRID for interactions, Ensembl and NCBI for homology, Gene Ontology for GO attributes) in order to reconstruct the phylogenetically-inferred SL gene network for human. In addition, available data on cancer mutated genes (COSMIC and Cancer Gene Census databases) as well as on existent approved drugs (DrugBank database) supports our selection of cancer-therapy candidates.Conclusions: Our work provides a complementary alternative to the current methods for drug discovering and gene target identification in anti-cancer research. Novel SL screening analysis and the use of highly curated databases would contribute to improve the results of this methodology.

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Genetic and functional data indicate that variation in the expression of the neurotrophin-3 receptor gene (NTRK3) may have an impact on neuronal plasticity, suggesting a role for NTRK3 in the pathophysiology of anxiety disorders. MicroRNA (miRNA) posttranscriptional gene regulators act by base-pairing to specific sequence sites, usually at the 3'UTR of the target mRNA. Variants at these sites might result in gene expression changes contributing to disease susceptibility. We investigated genetic variation in two different isoforms of NTRK3 as candidate susceptibility factors for anxiety by resequencing their 3'UTRs in patients with panic disorder (PD), obsessive-compulsive disorder (OCD), and in controls. We have found the C allele of rs28521337, located in a functional target site for miR-485-3p in the truncated isoform of NTRK3, to be significantly associated with the hoarding phenotype of OCD. We have also identified two new rare variants in the 3'UTR of NTRK3, ss102661458 and ss102661460, each present only in one chromosome of a patient with PD. The ss102661458 variant is located in a functional target site for miR-765, and the ss102661460 in functional target sites for two miRNAs, miR-509 and miR-128, the latter being a brain-enriched miRNA involved in neuronal differentiation and synaptic processing. Interestingly, these two variants significantly alter the miRNA-mediated regulation of NTRK3, resulting in recovery of gene expression. These data implicate miRNAs as key posttranscriptional regulators of NTRK3 and provide a framework for allele-specific miRNA regulation of NTRK3 in anxiety disorders.

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This paper presents several algorithms for joint estimation of the target number and state in a time-varying scenario. Building on the results presented in [1], which considers estimation of the target number only, we assume that not only the target number, but also their state evolution must be estimated. In this context, we extend to this new scenario the Rao-Blackwellization procedure of [1] to compute Bayes recursions, thus defining reduced-complexity solutions for the multi-target set estimator. A performance assessmentis finally given both in terms of Circular Position Error Probability - aimed at evaluating the accuracy of the estimated track - and in terms of Cardinality Error Probability, aimed at evaluating the reliability of the target number estimates.

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Does financial development result in capital being reallocated more rapidly to industries where it is most productive? We argue that if this was the case, financially developed countries should see faster growth in industries with investment opportunities due to global demand and productivity shifts. Testing this cross-industry cross-country growth implication requires proxies for (latent) global industry investment opportunities. We show that tests relying only on data from specific (benchmark) countries may yield spurious evidence for or against the hypothesis. We therefore develop an alternative approach that combines benchmark-country proxies with a proxy that does not reflect opportunities specific to a country or level of financial development. Our empirical results yield clear support for the capital reallocation hypothesis.

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Does financial development result in capital being reallocated more rapidly to industries where it is most productive? We argue that if this was the case, financially developed countries should see faster growth in industries with investment opportunities due to global demand and productivity shifts. Testing this cross-industry cross-country growth implication requires proxies for (latent) global industry investment opportunities. We show that tests relying only on data from specific (benchmark) countries may yield spurious evidence for or against the hypothesis. We therefore develop an alternative approach that combines benchmark-country proxies with a proxy that does not reflect opportunities specific to a country or level of financial development. Our empirical results yield clear support for the capital reallocation hypothesis.