OERopoly : A Game to Generate Collective Intelligence around OER

Collective Intelligence (CI ) is a phenomenon that emerges at the crossroads of three worlds: Open Educational Resources (OER), Web 2.0 technologies and Online Learning Communities. Building CI for the OER movement means capturing the richness of information, experiences, knowledge and resources, that the movement is constantly generating, in a way that they can be shared and reused for the benefit of the movement itself. The organisation of CI starts from collecting the knowledge and experiences of OER's practitioners and scholars in new creative forms, and then situating this knowledge in a collective 'pot' from where it can be leveraged with new 'intelligent' meanings and toward new 'intelligent' goals. This workshop is an attempt to do so by engaging participants in a CI experience, in which they will contribute to, and at the same time take something from, the existing CI around OER, Web 2.0 technologies and Online Learning Communities.

Rethinking educational ethnography. Researching online communities and interactions

[eng] Proceedings for the 2nd annual conference: Rethinking Educational Ethnography - Researching on-line communities and interactions. University of Barcelona, 7-8 June 2012.

Rethinking educational ethnography. Researching online communities and interactions

[eng] Proceedings for the 2nd annual conference: Rethinking Educational Ethnography - Researching on-line communities and interactions. University of Barcelona, 7-8 June 2012.

Rethinking educational ethnography. Researching online communities and interactions

[eng] Proceedings for the 2nd annual conference: Rethinking Educational Ethnography - Researching on-line communities and interactions. University of Barcelona, 7-8 June 2012.

Generating global brand equity through corporate social responsibility to key stakeholders

In this paper we argue that corporate social responsibility (CSR) to various stakeholders(customers, shareholders, employees, suppliers, and community) has a positive effect on globalbrand equity (BE). In addition, policies aimed at satisfying community interests help reinforcecredibility to social responsible polices with other stakeholders. We test these theoreticalcontentions using panel data comprised of 57 global brands originating from 10 countries (USA,Japan, South Korea, France, UK, Italy, Germany, Finland, Switzerland and the Netherlands) forthe period 2002 to 2008. Our findings show that CSR to each of the stakeholder groups has apositive impact on global BE. In addition, global brands that follow local social responsibilitypolicies over communities obtain strong positive benefits in terms of the generation of BE, as itenhances the positive effects of CSR to other stakeholders, particularly to customers. Therefore,for managers of global brands it is particularly productive for generating brand value to combineglobal strategies with the satisfaction of the interests of local communities.

Characterization of the freesound online community

There are many online communities with membergenerated and openly available multimedia content. Their successdepends on having active contributing users and on producing useful content. With this criterion, the community of sound practitioners that has emerged in Freesound is a successful case of interest to be studied. But to understand it and support it further we need an appropriate analysis methodology. In this paper we propose some qualitative and quantitative approaches for its characterization, focusing on the analysis of organizational structure, shared goals, user interactions and vocabulary sharing. We think that the proposed approach can be applied to otheronline communities with similar characteristics.

Un método para analizar la reputación online de la marca basado en un índice de verosimilitud

La gran oferta de universidades y escuelas de negocio aumenta la competencia del mercado de la Enseñanza Superior en el entorno europeo, aspecto que no pasa desapercibido para los centros de formación, ciudades de acogida y empresas de servicios, que ven a los estudiantes como un segmento de mercado atractivo como fuente de desarrollo económico para la economía de sus ciudades. Conocer la situación de la marca país puede ayudar a tomar decisiones sobre el plan de actuación de los diferentes agentes interesados. En este trabajo presentamos el caso de los Países Bajos como destino para los estudiantes españoles. El análisis de la reputación online a partir del análisis del contenido de los diferentes canales en Internet (noticias, foros, blogs, redes sociales, etc.), ha permitido conocer los principales aspectos, positivos y negativos, relacionados con la imagen de marca de estos países.

Online brands: Branding, possible worlds, and interactive grammars

This paper proposes to reflect from a semiotic perspective on the transformation that brands have undergone since the rise of the Internet. After a brief theoretical introduction to digital communication and the semiotics of brands, the case of the Google brand is analyzed by applying concepts of generative and interpretive semiotics. The paper holds that the iconic and linguistic enunciations are secondary with respect to interaction. In digital media interaction — the interactive experience that the Internet user lives — is a fundamental component of the hypermedia cocktail and occupies a central position in the brand building process. The article concludes with some of the questions and special characteristics raised by so-called eBranding.

Hispanic population in the USA: the opportunity to create a shared brand

El tema d’aquest treball de recerca ha nascut gràcies a l’experiència viscuda a Carolina del Sud (EEUU) com estudiant i treballador. És un fet que la població hispana als Estats Units és cada cop mes important, el que ha provocat un canvi en la mentalitat de les empreses del lloc. S’han adonat que no és suficient amb seguir l’estratègia de comunicació que tenien anteriorment, i ara han de fer mes cas a un nou públic objectiu. Saber com han de fer-ho es la fita d’aquest treball.

Venda de kiwis online: www.prosmokiwi.com

Avui en dia la venda de productes, mitjançant les possibilitats que ens ofereix Internet, es troba en ple creixement. Aquest projecte pretén posar en funcionament una pàgina Web dedicada a la venda de fruita, concretament kiwis. Des de fa un temps, la població comença a ser conscient del desequilibri entre l'agent productor i l'agent comercial. Com passa també en altres sectors, el productor ven a un preu molt inferior respecte al que després es ficarà de cara al comprador final. En el cas de la fruita, el client acaba comprant un producte més car i normalment de menys qualitat. L'objectiu principal d'aquest projecte és promoure la venda online a partir d'una mercaderia de qualitat i més econòmica, aconseguint un major benefici tant per part del productor com del client.

Gestor d'avaluació online

Aquesta memòria tracta sobre el desenvolupament d’una aplicació web, amb tecnologia Ajax, per la gestió d’avaluacions de manera online. L’aplicació està destinada a facilitar la creació i correcció de proves i lliuraments per part dels usuaris professors i per automatitzar el procés de realització d’una prova i lliurament per part de l’alumne.

Creación de una radio musical participativa con difusión online y FM

Este proyecto propone crear un sistema inteligente y autónomo de emisión conjunta por Internet y FM. A través de una interfaz Web cómoda y sencilla, el oyente podrá interactuar con la emisora e influir en la emisión, exponiendo sus preferencias. El sistema tomará de forma autónoma y dinámica las decisiones pertinentes que garantizarán que la emisión cumple las preferencias definidas.

Soportes publicitarios online y offline desde la perspectiva de la planificación de medios

El tema tractat en aquest treball són els suports publicitaris online y offline, des de la perspectiva de la planificació de mitjans. El desenvolupament de l’exposició es fonamenta en l’anàlisi comparatiu entre els mitjans i suports publicitaris offline y online actuals. A través de la investigació i la recopilació de dades sobre la compra de mitjans, les mesures publicitàries, l’anàlisi de l’efectivitat i les darreres inversions anuals, arribarem a unes conclusions en les que descobrirem si els conceptes estudiats són els mateixos tant en l’àmbit offline com en l’online.

Natural Capital's perception by Kodagu communities: a comparative study (Karnataka, India)

When we ask ourselves about a concrete definition of “Natural Capital” we can find a large and wide range of conceptions, which are attached to it. These can turn out to be confusing and contradictory in some cases. In theory, through books and different studies we know natural resources are composed by all the natural actives originated by the nature itself. Besides, these conform a patrimony for society as them are translated into a path towards economy: The Natural Capital. May not the Natural Capital be an easy conception to put in terms of economy it turns out to be an important capacitor for economy growth in most countries. In any case, we can clearly distinguish two ways as Natural Capital can be seen. One may elaborate a definition about it by reading what others have previously written, those who usually are quite far from the direct use of natural resources. On the other hand it would also be interesting to conform a definition of it by asking people who are constantly in contact with natural resources and consequently contribute to form the Natural Capital.