Oracle teleservice

Aquest projecte es basa en la implantació del mòdul Oracle Service del producte de CRM d'Oracle. Aquest mòdul ens proporciona la funcionalitat necessària per gestionar tot allò relacionat amb el Servei d’Atenció a l'Usuari. Mirarem d'oferir una visió àmplia basada en el concepte de CRM i en les seves claus d’èxit, així com en la importància de l'organització i de la reestructuració empresarial que se'n deriva. Utilitzarem l'estratègia d’implantació ràpida que proporciona Oracle i descriurem la manera de parametritzar el mòdul Oracle Service amb la finalitat de portar l’estandard a la solució desitjada pel client de manera ràpida i eficaç.

CRM : Centro Metalúrgico de Sabadell

El proyecto está basado en la creación de una herramienta para poder gestionar las relaciones que el Centro Metalúrgico de Sabadell tiene con sus clientes. La tarea a desarrollar es un CRM (Custom Relationship Management) para gestionar todos los servicios y ofertas que ofrece el centro con sus clientes, desde cursos impartidos u organizados, consultas que tienen los empleados de los socios, asesoramientos, acciones de los clientes pero también información útil para conocer el estado de acciones comerciales con un cliente, contactos de un socio, así como sus empleados.

Implantación CRM en un club deportivo

La propuesta CRM que se pretende ofrecer consiste en una herramienta estratégica de negocio para gestionar las relaciones con los clientes. La aplicación está desarrollada bajo un prisma Siebel para un determinado club deportivo. Esta herramienta ha de permitir estudiar todas las posibles oportunidades de negocio cubriendo la necesidad de saber en cualquier momento la circunstancia personalizada de cada cliente (socio o no socio) y de sus trámites. El objetivo fundamental del CRM es lograr la fidelización del cliente maximizando los recursos utilizados, mejorar los servicios ofrecidos en un grado óptimo y aumentar la cuenta de resultados. Para ello se plantea implantar una aplicación totalmente configurada y adaptada a las necesidades de un club deportivo.

Web-CRM en J2EE

Crear una aplicació i-CRM, el Customer Relationship Management és un sistema que permet a les empreses manejar tota la informació relativa als seus clients des d'una única plataforma de programari. L'esmentada aplicació tindrà una interfície Web, i una estructura multicapa, que pugui ser emprada des de qualsevol localització i el nombre d'usuaris no sigui una limitació. Bàsicament, consistirà en una aplicació on es puguin crear entitats comercials (clients i potencials), i mantenir la relació bàsica amb els mateixos, aquesta es restringirà als contactes comercials, incidències i campanyes de màrqueting relacional.

A randomized concave programming method for choice network revenue management

Models incorporating more realistic models of customer behavior, as customers choosing froman offer set, have recently become popular in assortment optimization and revenue management.The dynamic program for these models is intractable and approximated by a deterministiclinear program called the CDLP which has an exponential number of columns. However, whenthe segment consideration sets overlap, the CDLP is difficult to solve. Column generationhas been proposed but finding an entering column has been shown to be NP-hard. In thispaper we propose a new approach called SDCP to solving CDLP based on segments and theirconsideration sets. SDCP is a relaxation of CDLP and hence forms a looser upper bound onthe dynamic program but coincides with CDLP for the case of non-overlapping segments. Ifthe number of elements in a consideration set for a segment is not very large (SDCP) can beapplied to any discrete-choice model of consumer behavior. We tighten the SDCP bound by(i) simulations, called the randomized concave programming (RCP) method, and (ii) by addingcuts to a recent compact formulation of the problem for a latent multinomial-choice model ofdemand (SBLP+). This latter approach turns out to be very effective, essentially obtainingCDLP value, and excellent revenue performance in simulations, even for overlapping segments.By formulating the problem as a separation problem, we give insight into why CDLP is easyfor the MNL with non-overlapping considerations sets and why generalizations of MNL posedifficulties. We perform numerical simulations to determine the revenue performance of all themethods on reference data sets in the literature.

Optimization of multiclass queueing networks with changeover times via the achievable region method: Part II, the multi-station case

We address the problem of scheduling a multi-station multiclassqueueing network (MQNET) with server changeover times to minimizesteady-state mean job holding costs. We present new lower boundson the best achievable cost that emerge as the values ofmathematical programming problems (linear, semidefinite, andconvex) over relaxed formulations of the system's achievableperformance region. The constraints on achievable performancedefining these formulations are obtained by formulatingsystem's equilibrium relations. Our contributions include: (1) aflow conservation interpretation and closed formulae for theconstraints previously derived by the potential function method;(2) new work decomposition laws for MQNETs; (3) new constraints(linear, convex, and semidefinite) on the performance region offirst and second moments of queue lengths for MQNETs; (4) a fastbound for a MQNET with N customer classes computed in N steps; (5)two heuristic scheduling policies: a priority-index policy, anda policy extracted from the solution of a linear programmingrelaxation.

Monte Carlo study of the relation between vacancy diffusion and domain growth in two-dimensional binary alloys

Domain growth in a two-dimensional binary alloy is studied by means of Monte Carlo simulation of an ABV model. The dynamics consists of exchanges of particles with a small concentration of vacancies. The influence of changing the vacancy concentration and finite-size effects has been analyzed. Features of the vacancy diffusion during domain growth are also studied. The anomalous character of the diffusion due to its correlation with local order is responsible for the obtained fast-growth behavior.

Bargmann-Wigner method and (6S + 1)-component wave equations

A modified Bargmann-Wigner method is used to derive (6s + 1)-component wave equations. The relation between different forms of these equations is shown.

Fluctuation relation for weakly ergodic aging systems

A fluctuation relation for aging systems is introduced and verified by extensive numerical simulations. It is based on the hypothesis of partial equilibration over phase-space regions in a scenario of entropy-driven relaxation. The relation provides a simple alternative method, amenable of experimental implementation, to measure replica symmetry breaking parameters in aging systems. The connection with the effective temperatures obtained from the fluctuation-dissipation theorem is discussed

CRM and higher education : developing a monitoring system to improve relationships in e-learning environments

Peer-reviewed

Broadening the CRM domain of application to higher educational (e-learning) environments

In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.

Expanding the Customer Relationship Management scope to the non-profit organizations : an analysis focused on the e-university domain

Peer-reviewed