Broadening the CRM domain of application to higher educational (e-learning) environments
| Contribuinte(s) |
Observatory of the New Economy. ONE |
|---|---|
| Resumo |
In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far. |
| Identificador | |
| Idioma(s) |
eng |
| Direitos |
NO |
| Fonte |
http://hdl.handle.net/10363/649 |
| Palavras-Chave | #Customer services #Educational technology #Education, Higher -- Computer-assisted instruction #Web-based instruction #Universities and colleges -- Marketing #Serveis d'atenció al client #Tecnologia educativa #Internet en l'ensenyament universitari #Ensenyament virtual #Universitats -- Màrqueting #Servicios de atención al cliente #Tecnología educativa #Internet en la enseñanza universitaria #Enseñanza virtual #Universidades -- Marketing |
| Tipo |
Conference report |
