Social media and political change: The case of the 2011 revolutions in Tunisia and Egypt

Throughout the past decade, social media have come on the scene of various popular revolts. Their role as tools of information and coordination of social movements, from the Iranian Green Movement in 2009 to the Arab uprisings in 2011, has been widely debated. In most cases, online activism through blogs, Facebook, Twitter or other forms of social media has allowed citizens to be part of a social networking exercise and to engage in a public sphere that would have otherwise been unreachable to them due to severe repression. In Tunisia and Egypt, social media helped protests start and expand thanks to their ability to coordinate and disseminate information quickly. The new information and communication tools were an influential factor in accelerating the revolutionary processes across the Arab world, albeit they cannot be seen as neither the spur nor the drivers of any revolution.

De la Analítica al Social Media Intelligence : Una nueva oportunidad de liderar el mercado mediante una importante ventaja competitiva : saber identificar las necesidades del cliente en el Social Media : La reinvención de las investigaciones de mercado

La revolución que significó Internet a finales del siglo XX supone una oportunidad inmensa para el mundo corporativo. Con la aparición del Social Media y, en concreto, de las redes sociales, se han abierto un sinfín de nuevas oportunidades.No existe ningún otro invento que haya penetrado con tanta facilidad como lo han hecho estas plataformas; es el momento de que las empresas saquen provecho de ello.El objetivo principal de este proyecto consiste en identificar los beneficios potenciales para las empresas que conlleva actuar a través del Social Media. No contentos con eso, nos disponemos a mostrar las grandes razones por las que actuar: la posibilidad deidentificar las necesidades de tu público objetivo, huecos en el mercado y, por consiguiente, conseguir una ventaja competitiva clave en tu sector. ¿Cómo? La clave está en saber gestionar grandes volúmenes de información aplicando soluciones de inteligencia competitiva.Teniendo en cuenta que el proyecto gira entorno al Social Media, la estructura del mismo está dividida en dos grandes partes: en primer lugar estudiamos las claves de la investigación de mercados actual y, seguidamente, utilizamos una perspectiva más corporativa para mostrar las principales inquietudes que surgen en las empresas.Mediante ejemplos de casos prácticos muy relevantes, estudios que aporten datos clave y, sobre todo, las opiniones de profesionales del sector dentro y fuera de España, seremos capaces de deducir la importancia que tiene este terreno, así como el largo camino que nos queda a todos por delante.

Social Media in health. What are the safety concerns for healthcare consumers?

Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on 'quality criteria' related to YouTube. Five areas regarding the safety of YouTube for consumers were identifi ed: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobaccoor direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices againstpublic health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social media for consumers, and an evidence-based approach to designing social media interventions for health. The potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media infl uences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful infl uences in social media.

Social media marketing strategy: concepts and steps to form connections

The emergence of social media has led many companies to adopt them as marketing channels. Yet these media are novel enough that many marketers are still unsure as to how to plan an effective social media marketing strategy, actually oriented towards engaging prospects. In this article, we discuss how to shape a social media strategy. To do so, we show the key concepts and steps involved in the planning process of this type of digital marketing strategy, and how to measure their impact immediately.

Digital social media: An interactive technology incorporated as a competitive advantage for business

In a more transparent and dynamic world, in which consumers trust other consumers more for advice and recommendations on products and services, the continuity of organizations appears to be associated with socialization, the sharing of interests and the interaction with the audience. This is associated with the incorporation of digital technologies to business, specifically the use of social media. Consequently, it is timely and interesting to explore the phenomenon of virtual socialization, although it is a littlestudied field and what is needed is an innovative and theoretical approach based upon theories of marketing and communication. Expertise in these areas is present in all organizations and their performance is important for appropriate development of them. This work is a qualitative analysis about the behavior, reactions and attitudes of individuals to organizations, in order to understand the social factors that contribute to sustainable competitive advantages of organizations which can support strategic and future actions. We conclude that relevant factors associated with the tacit knowledge of the organization, specifically to learning and social interaction of the organization and their knowledge of virtual communities. The higher the coexistence of factors, the more difficult is the replication and greater will be the hypothesis of sustainable competitive advantage.

Art públic, regeneració urbana i participació. El projecte Cartografies de La Mina

[eng] The evolution of public art throughout the twentieth century has resulted since the 60"s in a kind of practical intervention in the urban domain with a strong social and participatory intention. This paper presents several of these projects in relation to the kind of participattory levels, and detecting different trends. The paper Specially focuses on the project"Cartografies de La Mina", developed in Sant Adrià de Besòs (Barcelona) between 2002 and 2005 by the POLIS Research Centre at the University of Barcelona.

Towards a Social Learning Space for Open Educational Resources

We identify a number of meanings of "Open", as part of the motivating rationale for a social media space tuned for learning, called SocialLearn. We discuss why online social learning seems to be emerging so strongly at this point, explore features of social learning, and identify some of the dimensions that we believe characterize the social learning design space, before describing the emerging design concept and implementation.

L'ús dels mitjans de comunicació socials en la promoció de l'alimentació saludable als hospitals nord-americans

En el present estudi s'ha analitzat, de quina manera els millors hospitals dels EEUU, fan servir els mitjans de comunicació social per promocionar un tipus de vida saludable, en concret, una dieta saludable. Els mitjans més utilitzats són la pàgina web, YouTube, Facebook, Twiter i els blogs, i l'ús que se'n fa d'aquests mitjans va des de la promoció de dietes saludables, fins a consells nutricionals en general o en casos de malalties o embaràs.

Use of social networks for academic purposes: a case study

Purpose This paper aims to analyse various aspects of an academic social network: the profile of users, the reasons for its use, its perceived benefits and the use of other social media for scholarly purposes. Design/methodology/approach The authors examined the profiles of the users of an academic social network. The users were affiliated with 12 universities. The following were recorded for each user: sex, the number of documents uploaded, the number of followers, and the number of people being followed. In addition, a survey was sent to the individuals who had an email address in their profile. Findings Half of the users of the social network were academics and a third were PhD students. Social sciences scholars accounted for nearly half of all users. Academics used the service to get in touch with other scholars, disseminate research results and follow other scholars. Other widely employed social media included citation indexes, document creation, edition and sharing tools and communication tools. Users complained about the lack of support for the utilisation of these tools. Research limitations/implications The results are based on a single case study. Originality/value This study provides new insights on the impact of social media in academic contexts by analysing the user profiles and benefits of a social network service that is specifically targeted at the academic community.

iCámara y ... acción socioeducativa!

El cinema és un art social. No podem restringir-lo a una acti vitat destinada a entretenir o a divertir sinó que ha esdevingut un mitja d'expressió, de comunicació, de rellexió, de denúncia i, per tant, un mitja educatiu de la societat. La gran revolució que ha suposat representa la superació de la lectura/esc riptura com a únic ve hicle d' informació. En la societat contemporania rebem la major part de la in formació mitj an\ant el lIenguatge a: audiov isual, i el cinema amb tots els seus formats actuals és el gran protagonista desinf'ormats de comunicac ió i d'express ió del moment!.

Use of social networks for academic purposes: a case study

Purpose- This paper aims to analyse various aspects of an academic social network: the profile of users, the reasons for its use, its perceived benefits and the use of other social media for scholarly purposes. Design/methodology/approach- The authors examined the profiles of the users of an academic social network. The users were affiliated with 12 universities. The following were recorded for each user: sex, the number of documents uploaded, the number of followers, and the number of people being followed. In addition, a survey was sent to the individuals who had an email address in their profile. Findings- Half of the users of the social network were academics and a third were PhD students. Social sciences scholars accounted for nearly half of all users. Academics used the service to get in touch with other scholars, disseminate research results and follow other scholars. Other widely employed social media included citation indexes, document creation, edition and sharing tools and communication tools. Users complained about the lack of support for the utilisation of these tools. Research limitations/implications- The results are based on a single case study. Originality/value- This study provides new insights on the impact of social media in academic contexts by analysing the user profiles and benefits of a social network service that is specifically targeted at the academic community.

Observatorio Barça 2010. La Campaña a la Presodencia del FC Barcelona en prensa deportiva y las redes sociales

El artículo tiene como objetivo analizar la cobertura que los principales periódicos deportivos catalanes (Sport, Mundo Deportivo, El 9 Esportiu y Gol) hicieron de la campaña a la presidencia del FC Barcelona (Barça) de junio de 2010 y que acabó ganando Sandro Rosell. La investigación compara esta cobertura con la información de campaña aparecida en las redes sociales Twitter y Facebook usadas por cada candidatura y analiza si el uso de estas nuevas herramientas 2.0 influyó en la visibilidad de los candidatos en la prensa tradicional.

The FaceUOC Project : An Open Social Learning experience by the Open University of Catalonia

The possibilities and expansion of the use of Web 2.0 has opened up a world of possibilities in online learning. In spite of the integration of these tools in education major changes are required in the educational design of instructional processes.This paper presents an educational experience conducted by the Open University of Catalonia using the social network Facebook for the purpose of testing a learning model that uses a participation and collaboration methodology among users based on the use of open educational resources.- The aim of the experience is to test an Open Social Learning (OSL) model, understood to be a virtual learning environment open to the Internet community, based on the use of open resources and on a methodology focused on the participation and collaboration of users in the construction of knowledge.- The topic chosen for this experience in Facebook was 2.0 Journeys: online tools and resources. The objective of this 5 weeks course was to provide students with resources for managing the various textual, photographic, audiovisual and multimedia materials resulting from a journey.- The most important changes in the design and development of a course based on OSL are the role of the teacher, the role of the student, the type of content and the methodology:- The teacher mixes with the participants, guiding them and offering the benefit of his/her experience and knowledge.- Students learn through their participation and collaboration with a mixed group of users.- The content is open and editable under different types of license that specify the level of accessibility.- The methodology of the course was based on the creation of a learning community able to self-manage its learning process. For this a facilitator was needed and also a central activity was established for people to participate and contribute in the community.- We used an ethnographic methodology and also questionnaires to students in order to acquire results regarding the quality of this type of learning experience.- Some of the data obtained raised questions to consider for future designs of educational situations based on OSL:- Difficulties in breaking the facilitator-centred structure- Change in the time required to adapt to the system and to achieve the objectives- Lack of commitment with free courses- The trend to return to traditional ways of learning- Accreditation- This experience has taught all of us that education can happen any time and in any place but not in any way.

Sistema para proteger la privacidad de los usuarios de los motores de búsqueda de Internet

El sistema implementado utiliza las redes sociales para proteger la privacidad de los usuarios e impedir que los motores de búsqueda de Internet (WSE) elaboren un perfil de usuario. Sin embargo, los WSE serán capaces de elaborar un perfil distorsionado pero útil hasta un cierto nivel para poder proveer un servicio apropiado al usuario.

TwHistory : Sharing History Using Twitter

In light of the fact that several studies indicate that students can benefit from deeper understandings of the processes by which historical accounts are constructed, history educators have increasingly been focused on finding ways to teach students how to read and reason about events in the same manner as professional historians (Wineburg, 2001; Spoehr & Spoehr, 1994; Hynd, Holschuh, & Hubbard, 2004; Wiley & Voss, 1996). One possible resource for supporting this development may come out of emerging web-based technologies. New technologies and increased access to historical records and artifacts posted the Internet may be precisely the tools that can help students (Bass, Rosenzweig, & Mason, 1999). Given the right context, we believe it is possible to combine such resources and tools to create an environment for students that could strengthen their abilities to read and reason about historical events. Moreover, we believe that social media, specifically, microblogging (Nardi, Schiano, Gumbrecht, & Swartz, 2004) could play a key role.