Junk food packaging on healthy food: A matter of children’s perceptions

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Ben & Jerry’s: Case study on children’s social awareness and its impact on corporate strategy

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The influence of a fun packaging on children’s sensory evaluation of a healthy product

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How CSR claims in advertising affect children’s preferences and purchase intentions

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How can entertainment influence children’s food choices towards healthy eating

The purpose of this study is to explore whether the use of edutainment is able to positively influence children towards healthier eating habits. Using in-depth interview children’s food choices were compared pre and post exposure to educational action cartoon. The study focused on children form the age 5 to 10 in Israel, and was trying to assess at what age groups the message conveyed in the video was correctly retained. Parents were interviewed as well to validate the children’s answers about their food habits, as well as the children’s general media consumption. Results suggest that from age 7 children find the exposure engaging and the message is correctly retained in most cases, especially with the older children. We also noticed that most children were already doing healthy food choices before the exposure to the stimuli.

The influence of sports events endorsement on children’s perceptions of healthy food products and brands

Field lab in marketing: Children consumer behaviour

The impact of event sponsorship on children’s brand image and purchase intentions: The mediator effects of product involvement and brand familiarity

Field lab in marketing: Children consumer behaviour

Packaging as a vehicle of nutritional information for children: Enhancing children’s perceptions of healthy food

Field lab in marketing: Children consumer behaviour

An analysis of teachers' environmental concerns: use of a conceptual change model

Tese de doutoramento em Ciências da Educação

Children, space, and the urban street: an ethnomathematics posture

Dissertation presented for the PhD Degree in Education Science – Curricular Theory and Science Teaching, by Universidade Nova de Lisboa, Faculdade de Ciências e Tecnologia

Learning with tangible interfaces

Trabalho apresentado no âmbito do Mestrado em Engenharia Informática, como requisito parcial para obtenção do grau de Mestre em Engenharia Informática

Participação de crianças com multidificiência e deficiência visual em actividades na escola : orientações para a intervenção

O crescente reconhecimento das limitações das crianças com multideficiência e deficiência visual, quer nas interacções com os parceiros quer de uma forma geral nos ambientes em que se inserem, motivou este estudo, que pretendeu analisar o nível de participação destas crianças em actividades na escola. Considerando a importância de contribuir com informação para orientações na intervenção educativa de crianças com MDVI, realizou-se um estudo que analisa o seu comportamento e envolvimento em actividades da escola. Para a realização deste estudo, observaram-se os comportamentos de três crianças com MDVI, com idades compreendidas entre os 9 e os 10 anos, em três ambientes da escola, nomeadamente a sala de aula, o refeitório e o recreio, e em três actividades (pintura, jogos, almoço, saltar à corda, andar de baloiço e subir escadas) de forma a analisar o seu envolvimento e limitações nas actividades. Na análise dos dados das observações foram identificadas quatro categorias de participação: Inicia, Perde Oportunidade, Inicia com Apoio e Comportamento Potencialmente Comunicativo, registando-se valores que permitiram encontrar características dos comportamentos das crianças observadas, assim como o seu nível de participação em actividades na escola. Os resultados do estudo permitiram verificar que a participação das crianças em actividades está condicionada pelos ambientes em que estão envolvidas, e não pelas problemáticas que cada criança apresenta.----------------------------------------ABSTRACT: The motivation of this study is the increasing knowledge and awareness of children who have multiple disabilities and a visual impairment (MDVI) and the limitation with their peer interactions and in general. The purpose of this study was to analyze the participation level of children with MDVI in school activities. Considering the importance of contributing with guidelines for educational intervention with children with MDVI, we did a study that analyzes the behavior and the level of participation of MDVI children in school activities. In this research study we observed the behavior of three children with MDVI, of 9/10 years old, in three different environments at school; the classroom, the canteen and the playground, and in different activities (painting, playing games, having lunch, skipping rope, etc), in order to analyze their participation and their activity limitations in the activities referred. Data analysis identified four categories of participation: Initiation; Missed Opportunities; Initiation with support and Potentially communicative behavior. Results of data analysis allowed us to find out characteristics of children´s behavior, as well as their level of participation in activities. The main findings of this research allowed us to verify that the child’s engagement in activities depends on the environments where they are located and not on their disability.

RAISING INTERCULTURAL AWARENESS AT PRIMARY LEVEL THROUGH STORYTELLING WITHIN A CLIL APPROACH

Trabalho de Projecto apresentado para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Ensino de Inglês

Expectativas de responsabilidade filial e orientação da responsabilidade no cuidado aos idosos

RESUMO: Muitos desenvolvimentos demográficos e estruturais ocorreram nas relações intergeracionais, os quais provocaram um impacto nas ligações familiares, tais como o aumento da longevidade e as alterações da dinâmica estrutural e social da família, tendo sido colocado em causa a vitalidade das obrigações familiares e solidariedade familiar, nomeadamente entre pais e filhos adultos. Assim, com este estudo pretendeu-se verificar a presença de solidariedade entre pais e os seus filhos adultos, assim como as expectativas de responsabilidade filial dos pais e as suas opiniões e preferências no que se refere à orientação da responsabilidade para família/ serviços públicos no cuidado aos idosos. De forma a alcançar os objectivos, foi aplicado um questionário a 97 alunos, da Universidade Sénior da Póvoa de Santa Iria, com 55 ou mais anos e que tivessem pelo menos um filho adulto. Foi possível chegar à conclusão de que existe solidariedade entre pais e filhos adultos, assim como os pais consideram que existe uma responsabilidade mista (família/Estado) no cuidado aos idosos e que preferem os apoios formais em detrimento dos informais (familiares) – contrariando a orientação familística. Contudo, apesar disso continuam a apresentar expectativas elevadas em relação à responsabilidade que os filhos devem ter para com os pais, nomeadamente a nível da dimensão de apoio emocional, sendo a dimensão de apoio instrumental a excepção. Desta forma, é possível concluir que há uma tendência por parte da população inquirida em preferir a complementaridade de apoios formais e informais, com consequente especialização de tarefas: instrumental e emocional, respectivamente-----------ABSTRACT: Intergenerational relations have been affected by demographical and structural changes that had impact on family relationships. The increase in life expectancy and the changes in the families’ structural and social dynamics have put at risk the vitality of family obligations and solidarity, namely between parents and adult children. Therefore, this research aimed at studying the existence of solidarity between parents and adult children as well as the parents’ expectations towards their children’s responsibilities and their views and preferences on family and welfare state responsibility as far as elderly people are concerned. In order to achieve this, a questionnaire was devised and subsequently applied to 97 participants attending the Universidade Sénior in Póvoa de Santa Iria, aged 55 or older, with at least one adult child. The results indicate that there is solidarity between parents and adult children and that parents consider that both the family and the state should share the responsibility towards elderly people. Moreover, the study proves that formal support is preferred to the detriment of an informal one (family), which contradicts the familistic approach. However, parents evince high expectations as far as children responsibility towards them is concerned, specially in terms of emotional support. This does not apply, however, to the instrumental support domain. In conclusion, the study indicates that the participants tend to prefer the complementariness of formal and informal support with subsequent task specialisation: instrumental and emotional, respectively.