Automated illustration of multimedia stories

Submitted in part fulfillment of the requirements for the degree of Master in Computer Science

The origin and spread of the war chariot

Dissertação apresentada para cumprimento dos requisitos necessários à obtenção do grau de Mestre em História - Civilizações do Médio Oriente e Ásia Antiga

Internationalization strategy of Aveleda’s Wine in the Chinese market

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Empirical analysis of the lending decisions of Chinese formal financial institutions in rural areas

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

War and propaganda in the XXth Century

Propaganda represented the sacrifice of soldiers in war and praised the power of the country. It has been around these images that all over the world entire populations were mobilized on the expectation of victory. Through the static image of printed posters or the newspaper news projected in cinemas all over the globe, governments sought to promote a patriotic spirit, encouraging the effort of individual sacrifice by sending a clear set of messages that directly appealed to the voluntary enlistment in the armies, messages that explained the important of rationing essential goods, of the intensification of food production or the purchase of war bonds, exacerbating feelings, arousing emotions and projecting an image divided between the notion of superiority and the idea of fear of the opponent. From press, in the First World War, to radio in World War II, to television and cinema from the 1950s onwards, propaganda proved to be a weapon as deadly as those managed by soldiers in the battlefield. That’s why it is essential to analyse and discuss the topic of War and Propaganda in the Twentieth Century. This conference is organized by the IHC and the CEIS20 and is part of the Centennial Program of the Great War, organized by the IHC, and the International Centennial Program coordinated by the Imperial War Museum in London.

Native american women in sherman Alexie's short stories: stereotypical representations

Dissertação apresentada para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Línguas, Literaturas e Culturas

Chinese expatriates’ adjustment process in Portugal: On the road to Guanxi replication

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Winning the war for talent: Does CSR matter in the recruitment process?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Internationalization strategies and methods of construction firms – a comparative study between Hong Kong - Chinese and Portuguese – European approaches

Dissertação para obtenção do Grau Mestre em Engenharia Civil – Perfil de Construção

A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market

Companhia das Quintas, Limited Company wishes to conquer the Chinese market with its wines. For that, it decided to enter in a partnership with a local importer and distributor. This project analyses the macroeconomic factors of the country, the local market and the consumer behavior, using on-site research that included interviews with professionals of the industry, unstructured observation of the consumer and existing statistical data analysis. Finally, the project presents a marketing plan to make this partnership a success.

Do the psychological impacts of war cause poverty?: Evidence from Mozambique

This paper evaluates the extent to which war-related psychological distress causes poverty. The endogeneous nature of mental distress is addressed by using exposure to the civil war in Mozambique as an instrument. It is found that exposure to war has a significant and positive long-lasting impact on mental distress. Furthermore, the causal impact of war-related psychological distress on income and wealth is shown to be significant, negative, and nonnegligible. One standard deviation increase in mental distress decreases income by half a standard deviation. These findings are robust to alternative specifications, including the use of an alternative database on the incidence of PTSD in Mozambique.

Espírito Santo Saúde: The bidding war

This case study describes the current situation of Espírito Santo Saúde, which involved an eventful takeover process. The company initially went public on February 2014 and later that year, due to the financial situation of its holdings it had to be sold. The bidding war began in August 2014, after Ángeles announced the first offer. Other participants who also pitched bids include José de Mello Saúde, UnitedHealth and Fosun. Furthermore, the potential projects Espírito Santo Saúde was considering implementing prior to the sale and the current situation of the healthcare industry in Portugal, will also be analysed.

Turning Lisbon into a tourism and luxury shopping destination for Chinese travellers

Branding Lab

Lexicultura na Língua Chinesa e na Lexicografia Bilingue de Chinês-Português

No contexto de internacionalização de hoje, acompanhando os contactos cada vez mais intensos entre o mundo chinês e o mundo lusófono, é exigida a maior atenção à questão da lexicultura na comunicação interlingual e intercultural, pois o que preocupa as partes envolvidas não é apenas descodificar os signos meramente linguísticos, mas também perceber a cultura que a língua, nomeadamente as unidades lexicais transportam, visando um comportamento culturalmente correto e adequado nessa comunicação. Partindo desta preocupação, este trabalho tenta, através da abordagem e análise da língua, da escrita e do léxico chineses, comprovar que o chinês, devido às suas peculiaridades inexistentes em outras línguas do mundo, constitui o vivo exemplo que exemplifica e alarga o conceito de lexicultura, pois a própria língua, sobretudo a sua escrita e as suas unidades lexicais, além de refletirem a cultura popular e partilhada, também contam verdadeiras histórias da Humanidade e da China. Baseando-se nesta abordagem e análise, a tese apresenta um novo modelo de dicionário cultural chinês-português, com propostas concretas de seleção de vedetas para a sua macroestrutura e de definição de vedetas na sua microestrutura, ao serviço da comunicação entre os dois mundos em questão.