Business development in Siemens global shared services delivery center Portugal

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Von der Idee: Kultur

Im Werk Portugal Hoje. O Medo de Existir - Portugal heute. Die Angst des Existierens, zitiert F. Gil ein Lissabonner Graffitti. Não há drama, tudo é intriga." [[Kein Drama. Es ist alles Intrige], um daraus ein Motto für seine Analyse der gegenwãrtigen portugiesischen Gesellschaft zu entnechmen. Unfãhig, ihre herkõmmlichen Formen von Solidaritãt und gegenseitiger Hilfe wieder in Kraft zu stzen, sei die portugiesische Gesellschaft im chaotischen Ozean der Konkurrenz, der Arbeitslosigkeit und des Ausschlusses so tief gesunken, dass sie sich wegen der ihr gestellten Herausforderungen bedroht fühle. Der portugiesischen Gesellschaft würde es nicht gelingen, die Angst zu überwinden, die sie direkt aus der ehemaligen autoritãren und diktatorialen Gesellschaft als Erbe bekommen hatte, deren strukturelle Hauptstütze die Angst war - wie auch ein System, dessen Hauptziel es war, die Fõrderung der Kreativitãt , der schõpferischen und unternehmerischen Krãfte des sozialen, wirtschaftlichen Lebens zu unterdrücken; unter der Diktatur Salazars lebte man schon unter dem Einfluss der Gehorsamkeit, der Korruption, des Nicht-Teilnehmens, des Nicht-Einwerbens, des Nicht-Ereignens.

Customer relationship management at Siemens Healthcare – a diagnosis and proposal for strategy and market segmentation

Towards a holistic perspective of CRM, this project aims to diagnose and propose a strategy and market segmentation for Siemens Healthcare. The main underlying principle is to apply a full customer-centric outlook taking own business properties into consideration while preserving Siemens Healthcare’s culture and vision. Mainly focused on market segmentation, this project goes beyond established boundaries by employing an unbiased perspective of CRM while challenging current strategy, goals, processes, tools, initiatives and KPIs. In order to promote a sustainable business excellence strategy, this project aspires to streamline CRM strategic importance and driving the company one step forward.

Inclusion of disabled people in siemens AG'S energy management division

This work project is a business plan for a project regarding corporate social entrepreneurship that will be developed by Siemens Switchboard Factory in Corroios. The main purpose of this project is to understand the viability of a partnership between Siemens AG’s and CERCISA in order to include disabled people into Siemens AG’s Energy Management Division, with the goal of achieving social and economic impact by insources activities while complying with the law1. The produced output, a business plan, aims to study and understand the practical suitability and feasibility of the concepts and propose a sustainable project that can be replicated, starting with a pilot testing and validation period.

Analysis and Treatment of a male portrait in oil and a study of the size layer with reconstructions from Vibert’s recipe (1892)

This thesis project concentrated on both the study and treatment of an early 20th century male portrait in oil from Colecção Caixa Geral de Depósitos, Lisbon, Portugal. The portrait of Januário Correia de Almeida, exhibits a tear (approximately 4.0 cm by 2.3 cm) associated with paint loss on the right upper side, where it is possible to observe an unusually thick size layer (approximately 50 microns) and an open weave mesh canvas. Size layers made from animal glue remain subject to severe dimensional changes due to changes in relative humidity (RH), thereby affecting the stability of the painting. In this case, the response to moisture of the size layer is minimal and the painting is largely uncracked with very little active flaking. This suggests that the size layer has undergone pre-treatment to render it unresponsive to moisture or water. Reconstructions based on late nineteenth century recipes using historically appropriate materials are used to explore various options for modifying the characteristics of gelatine, some of which may relate to the Portrait’s size layer. The thesis is separated into two parts: Part 1: Describes the history, condition, materials and techniques of the painting. It also details the treatment of Januário Correia de Almeida as well as the choices made and problems encountered during the treatment. Part 2: Discusses the history of commercial gelatine production, the choice of the appropriate animal source to extract the collagen to produce reconstructions of the portrait’s size layer as well as the characterization of selected reconstructions. The execution of a shallow textured infill led to one publication and one presentation: Abstract accepted for presentation and publication, International Meeting on Retouching of Cultural Heritage (RECH3), Francisco Brites, Leslie Carlyle and Raquel Marques, ‘’Hand building a Low Profile Textured Fill for a Large Loss’’.