60 resultados para Key products


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Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Science in Geospatial Technologies

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The Purpose of this Work Project is to develop a Marketing plan, with a special focus on promotional activities and partnerships’ developments, for the Big Slice, a fast food Pizzeria that is currently operating in Lisbon, where I'm currently working in the marketing and promotion department. The project aims at developing promotions and key partnerships that maximize the opportunity. For that, I have analyzed the major trends in the food sector in Portugal, and I have conducted several qualitative interviews among young individuals. Finally I have developed and implemented various alternative promotions and established important key partnerships.

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The presented dissertation was developed within a partnership between Nova School of Business and Economics and the Portuguese retailer Sonae MC. The main objective of the study was to develop an analysis for the confectionary category to identify potential development opportunities for new Private Label products. In order to do so, the starting point was to understand how the confectionery market was behaving, followed by and understanding of Continente’s performance in that market. Aiming to point out development opportunities, the analysis was split between the subcategories – Chocolate, Chewing Gums and Sweets. The Subcategory performance was assessed in terms of sales, number of SKU’s, Private Label weight and it market position in terms of share. For the potential development opportunities a comparison between the top selling Branded Product and the competitors’ position was developed, in order to establish a reasonable size and retail price for such products. Key Word: Private Label, Branded Products, Continente, Sonae MC, Retail, SKU’s, Sales, Price, Market Share,

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During the recent years human society evolved from the “industrial society age” and transitioned into the “knowledge society age”. This means that knowledge media support migrated from “pen and paper” to computer-based Information Systems. Due to this fact Ergonomics has assumed an increasing importance, as a science/technology that deals with the problem of adapting the work to the man, namely in terms of Usability. This paper presents some relevant Ergonomics, Usability and User-centred design concepts regarding Information Systems.

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Nucleic Acid Research (2007) Vol.37 N. 14 4755-4766

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Dissertação apresentada para obtenção do Grau de Doutor em Engenharia do Ambiente pela Universidade Nova de Lisboa,Faculdade de Ciências e Tecnologia

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Sustainable Construction, Materials and Practice, p. 426-432

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Dissertation presented to obtain the Ph.D. degree in “Biology” at the Institute of Chemical and Biological Technology of the New University of Lisbon

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Dissertação para obtenção do Grau de Mestre em Engenharia Informática

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Dissertation to obtain a Master Degree in Biotechnology

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Dissertação para Obtenção de Grau de Mestre em Engenharia Química e Bioquímica

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Dissertação para obtenção do Grau de Mestre em Engenharia Informática

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Paper presented as "key note" at the Doctorate Conference on Technology Assessment in June 2011, at FCT-UNL, Monte de Caparica.

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Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Science in Geospatial Technologies.

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Dissertation presented to obtain the Ph.D degree in Biology