How to promote healthy eating habits in children

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How to promote healthy eating habits in children

Childhood’s overweight and obesity are a worrying issue in the world nowadays. The purpose of this study was to provide contributions to the promotion of healthy food by analyzing the impact of physical activity, parents’ influence and home meals frequency on children’s food choices. Structured questionnaires were used and were answered by 172 children between 10 and 14 years old and by their respective parents. Children and parents preferred healthy food vs. non-healthy food presenting the children’s healthy food choices a mean of 4.26 and the parent’s healthy food choices a mean of 4.47 in a scale ranging from 0 to 6. Our results also show that physical activity, parent’s education and home meals frequency did not have an impact on children’s food choices, contrasting to the sedentary behavior and parents’ choices which had a negative and positive correlation, respectively, with children’s food choices. Taking these results into account and using them to advise parents and companies, we underline that parents must guarantee an adequate children’s nutrition after doing physical efforts and control the time children watch TV and play computer games and companies may create marketing campaigns and educational programs in order to promote healthy food, improve children’s eating habits and reduce the childhood obesity prevalence.

In what extent can toy premiums promote healthy eating habits?: A study with school-age children

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Can healthy eating be cool?: A study of celebrities’ impact on teens’ attitudes towards healthy eating

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How can packaging change children's eating habits from un-healthy food towards healthier options?

Field Lab: Children consumer behaviour

A communication strategy for Continente: Practical, low priced and healthy eating solutions

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Promoting healthy eating standards on children through CSR educational programs: An evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The influence of a fun packaging on children’s sensory evaluation of a healthy product

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How can entertainment influence children’s food choices towards healthy eating

The purpose of this study is to explore whether the use of edutainment is able to positively influence children towards healthier eating habits. Using in-depth interview children’s food choices were compared pre and post exposure to educational action cartoon. The study focused on children form the age 5 to 10 in Israel, and was trying to assess at what age groups the message conveyed in the video was correctly retained. Parents were interviewed as well to validate the children’s answers about their food habits, as well as the children’s general media consumption. Results suggest that from age 7 children find the exposure engaging and the message is correctly retained in most cases, especially with the older children. We also noticed that most children were already doing healthy food choices before the exposure to the stimuli.

How can sponsoring of sports teams influence healthy eating on children?

Field lab in marketing: Children consumer behaviour

A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How to promote and enhance communication between a big retailer's after-sales department and its suppliers

W is the biggest electronic goods retailer in Portugal accounting with almost fifty percent of market share in its area. During the last years, many small W suppliers had to close their doors, and many others are in huge troubles. Among the reason for this situation, the huge bargaining power of W in the relationship seems crucial. The focus of the directed research will be in the after sales department where I did an internship from September 2014 to January 2015.

Optimization of export support systems: How to promote exports from Portugal to Germany in the area of information technology and electronics

This work project focuses on developing new approaches which enhance Portuguese exports towards a defined German industry sector within the information technology and electronics fields. Firstly and foremost, information was collected and a set of expert and top managers’ interviews were performed in order to acknowledge the demand of the German market while identifying compatible Portuguese supply capabilities. Among the main findings, Industry 4.0 presents itself as a valuable opportunity in the German market for Portuguese medium sized companies in the embedded systems area of expertise for machinery and equipment companies. In order to achieve the purpose of the work project, an embedded systems platform targeting machinery and equipment companies was suggested as well as it was developed several recommendations on how to implement it. An alternative approach for this platform was also considered within the German market namely the eHealth sector having the purpose of enhancing the current healthcare service provision.

A efetividade das estratégias de prevenção da obesidade infantil : estudo de caso no concelho de Faro

RESUMO - A obesidade é um problema de saúde pública com dimensões alarmantes, motivo pelo qual foi classificada como uma das principais epidemias do século XXI. Estudos recentes demonstram que a prevalência da obesidade tem vindo a aumentar, sendo Portugal um dos países onde as taxas de prevalência são mais elevadas. No caso da obesidade infantil a situação também é muito preocupante. As crianças com excesso de peso ou obesas têm um risco acrescido de se tornarem adultos com doenças crónicas pelo que importa, desde cedo, desenvolver estratégias que permitam promover estilos de vida saudáveis e prevenir as várias doenças associadas. O desenvolvimento de intervenções durante a infância é considerado como uma das mais promissoras estratégias para a redução do excesso de peso e obesidade. Por outro lado, a escola é considerada como um dos locais mais atrativos e populares para se desenvolverem esses programas. Com este estudo pretendeu-se avaliar a intervenção realizada no concelho de Faro e verificar a sua efetividade no cumprimento dos objetivos definidos. A intervenção realizada em Faro, durante os anos letivos de 2007/2008 a 2010/2011, a 857 alunos do ensino básico, com idades compreendidas entre os 6 e os 10 anos de idade, teve como objetivos: avaliar e estabilizar a prevalência da obesidade infantil nas escolas do ensino básico do concelho de Faro, no ano letivo de 2007/2008; avaliar a evolução da prevalência da obesidade infantil durante os anos letivos de 2007/2008 a 2010/2011; e desenvolver estratégias para a promoção, em meio escolar, de uma alimentação mais saudável durante a intervenção. Os resultados levam-nos a concluir que a prevalência do excesso de peso e obesidade (15,2% e 10,5%, respetivamente) continua a níveis muito preocupantes nas crianças, tendo as raparigas apresentado uma prevalência maior do que os rapazes. A avaliação dos alunos, acompanhados prospetivamente ao longo dos primeiros 3 anos de intervenção, demonstrou uma diminuição da prevalência da obesidade de 9,6% no ano inicial para 8,3% no 3.º ano, e uma subida da taxa de prevalência do excesso de peso de 12,9% para 21,0%. A avaliação deste tipo de intervenções, apesar de difícil realização, é importante para que se possam definir novas estratégias, novas metodologias e novos caminhos para combater a obesidade infantil.