7 resultados para 150505 Marketing Research Methodology

em RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal


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Resumo: Este estudo surge no âmbito do Mestrado em Reabilitação na Especialidade de Deficiência Visual ministrado em conjunto pelas Faculdades de Ciências Médicas e Motricidade Humana. Na dissertação intitulada Formação de Professores para o Ensino da Matemática no Ensino Básico a Alunos com DV foi desenvolvida uma investigação, incidindo sobre a temática atrás referida. Na primeira parte apresenta-se uma revisão de literatura, onde se exploram vários conceitos relevantes como a deficiência visual, o currículo de matemática no Ensino Básico, as adaptações curriculares dos alunos com DV, as tecnologias de apoio e a Formação dos Professores, entre outros. Na segunda parte apresentam-se as fundamentações teóricas que subjazem à escolha da metodologia de investigação e instrumentação bem como a descrição dos procedimentos de investigação. Participaram neste estudo 52 professores de Matemática dos três ciclos do ensino básico, que tinham alunos cegos ou com baixa visão nas suas turmas. Os dados foram recolhidos através de um questionário aplicados aos professores. Na terceira parte apresentam-se alguns resultados desta pesquisa. Relativamente à Formação de Professores, sendo N= 52, no que diz respeito à Deficiência Visual, a maioria dos professores (58%) diz não ter conhecimento da mesma e 40% dos professores diz ter algum conhecimento sobre a deficiência visual. Destes professores, grande parte referiu não considerar suficiente a informação recebida, pelo que concluímos ser pertinente a proposta de cursos versando a formação de professores em Deficiência Visual. Conclui-se também que os professores sentem dificuldades com os materiais e equipamentos disponíveis embora refiram que tivessem tido alguma informação sobre os mesmos.----------------------------------------- ABSTRACT: This study is the subject of the Master Course on the Specialty of Visual impaired given by both the Faculties of Ciências Médicas and Motricidade Humana. In the dissertation, the title of Which is Vocational Training of Teachers for the Mathematies teaching in the Basic Compulsory education to students with Visual impaired inside of the thematic behind referred. In the first part it is presented a literature revision, where some concepts are explored like the visual impaired, the curriculum of mathematics in the Basic Compulsory Education, the curriculum adaptations to the pupils with visual impaired, the technologies of support and the vocational training of the teachers, among others. In the second part we can recognize the theoretical recitals that support the choice of the research methodology and the whole instrumens meedes as well as the description of the research procedures. 52 professors of Mathematics from the three cycles of basic compulsory education participated in this study, they had blind pupils or with low vision in their classes. The data had been collected through a questionnaire applied to the teachers. In the third part, we come to some results of this research. In what concerns the vocational training of the teachers being N= 52, the majority of them (58%) says not to have knowledge of it and 40% of them says that they have some knowledge on the visual impaired. Among, a great part mentioned not having received sufficient information, as we conclude to be pertinent the proposal of courses makina the vocational training of teachers in visual impaired a reality. One also concludes that the teachers have difficulties with the materials and available equipment even though they mention to have had some information about them.

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A dissertation submitted in partial fulfilment of the requirements for the degree of Master in Arts

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ABSTRACT - The Patient Protection and Affordable Care Act shook the foundations of the US health system, offering all Americans access to health care by changing the way the health insurance industry works. As President Obama signed the Act on 23 March 2010, he said that it stood for “the core principle that everybody should have some basic security when it comes to their health care”. Unlike the U.S., the Article 64 of the Portuguese Constitution provides, since 1976, the right to universal access to health care. However, facing a severe economic crisis, Portugal has, under the supervision of the Troika, a tight schedule to implement measures to improve the efficiency of the National Health Service. Both countries are therefore despite their different situation, in a conjuncture of reform and the use of new health management measures. The present work, using a qualitative research methodology examines the Affordable Care Act in order to describe its principles and enforcement mechanisms. In order to describe the reality in Portugal, the Portuguese health system and the measures imposed by Troika are also analyzed. The intention of this entire analysis is not only to disclose the innovative U.S. law, but to find some innovative measures that could serve health management in Portugal. Essentially we identified the Exchanges and Wellness Programs, described throughout this work, leaving also the idea of the possibility of using them in the Portuguese national health system.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

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This work project (WP) is a study about a clustering strategy for Sport Zone. The general cluster study’s objective is to create groups such that within each group the individuals are similar to each other, but should be different among groups. The clusters creation is a mix of common sense, trial and error and some statistical supporting techniques. Our particular objective is to support category managers to better define the product type to be displayed in the stores’ shelves by doing store clusters. This research was carried out for Sport Zone, and comprises an objective definition, a literature review, the clustering activity itself, some factor analysis and a discriminant analysis to better frame our work. Together with this quantitative part, a survey addressed to category managers to better understand their key drivers, for choosing the type of product of each store, was carried out. Based in a non-random sample of 65 stores with data referring to 2013, the final result was the choice of 6 store clusters (Figure 1) which were individually characterized as the main outcome of this work. In what relates to our selected variables, all were important for the distinction between clusters, which proves the adequacy of their choice. The interpretation of the results gives category managers a tool to understand which products best fit the clustered stores. Furthermore, as a side finding thanks to the clusterization, a STP (Segmentation, Targeting and Positioning) was initiated, being this WP the first steps of a continuous process.

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The purpose of this project is to understand if the brand Sagres is damaging the product Sagres Radler. The beer market in Portugal was studied and focus groups were used to perceive the impact of the brand in the product. The mother brand is bringing the beer association into a product designed to engage people that don’t like beer. With the insights, a new proposal was drawn and tested. Although it was not possible to prove that the new concept is better for the population, there are strong indications that the brand isn’t enabling the achievement of the proposed target.

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This work project regards a challenge presented by a Portuguese organization on the retail sector, SONAEMC, which is a case study of how and why fruit shrinkage occurs in the fruit supply chain within their convenience stores. A qualitative research methodology enabled to infer in which stages throughout the chain shrinkage’s causes occur and, to conclude that internal rules for procedures and processes are not always followed and whose compliance would be enough to reduce fruit shrinkage. The key conclusion is that if fruit stock loss is reduced by as much as 15% the category’s profitability could increase about 8%.