Lor’s - Women personal rain protection solutions

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

LOR’s intends to be a world specialist brand in trendy women personal rain protection. On average a European woman has a need for personal rain protection more than a half of the days of a year and my first hypothesis to test is that there is no brand clearly targeting this need and the preferences of the regular consumer for this product. LOR’s addresses this need in a Glocal perspective: a global solution that can be a feasible alternative in the domestic markets, taking advantage of economies of scale and of the greater perceived value and credibility of the international presence. LOR’s will start by launching a pilot in Portugal.