Higher education branding: Nova School of Business and Economics and Bocconi University

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Corporate social responsibility: How internal and external CSR perceptions influence employee outcomes

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Internationalization strategies and methods of construction firms – a comparative study between Hong Kong - Chinese and Portuguese – European approaches

Dissertação para obtenção do Grau Mestre em Engenharia Civil – Perfil de Construção

How enterprise 2,0 firms take advantage of emergent social software platforms to manage knowledge

This research aims to provide a better understanding on how firms stimulate knowledge sharing through the utilization of collaboration tools, in particular Emergent Social Software Platforms (ESSPs). It focuses on the distinctive applications of ESSPs and on the initiatives contributing to maximize its advantages. In the first part of the research, I have itemized all types of existing collaboration tools and classify them in different categories according to their capabilities, objectives and according to their faculty for promoting knowledge sharing. In the second part, and based on an exploratory case study at Cisco Systems, I have identified the main applications of an existing enterprise social software platform named Webex Social. By combining a qualitative and quantitative approach, as well as combining data collected from survey’s results and from the analysis of the company’s documents, I am expecting to maximize the outcome of this investigation and reduce the risk of bias. Although effects cannot be universalized based on one single case study, some utilization patterns have been underlined from the data collected and potential trends in managing knowledge have been observed. The results of the research have also enabled identifying most of the constraints experienced by the users of the firm’s social software platform. Utterly, this research should provide a primary framework for firms planning to create or implement a social software platform and for firms willing to increase adoption levels and to promote the overall participation of users. It highlights the common traps that should be avoided by developers when designing a social software platform and the capabilities that it should inherently carry to support an effective knowledge management strategy.

Implementação de uma solução open source de Business Intelligence com metodologia Ágil

A importância dos sistemas de data warehousing e business intelligence é cada vez mais pronunciada, no sentido de dotar as organizações com a capacidade de guardar, explorar e produzir informação de valor acrescido para os seus processos de tomada de decisão. Esta realidade é claramente aplicável aos sectores da administração pública portuguesa e, muito em particular, aos organismos com responsabilidades centrais no Ministério da Saúde. No caso dos Serviços Partilhados do Ministério da Saúde (SPMS), que tem como missão prover o SNS de sistemas centrais de business intelligence, o apelo dos seus clientes, para que possam contar com capacidades analíticas nos seus sistemas centrais, tem sido sentido de forma muito acentuada. Todavia, é notório que, tanto os custos, como a complexidade, de grande parte destes projetos têm representado uma séria ameaça à sua adoção e sucesso. Por um lado, a administração pública tem recebido um forte encorajamento para integrar e adotar soluções de natureza open source (modelo de licenciamento gratuito), para os seus projetos de sistemas de informação. Por outro lado, temos vindo a assistir a uma vaga de aceitação generalizada de novas metodologias de desenvolvimento de projetos informáticos, nomeadamente no que diz respeito às metodologias Agéis, que se assumem como mais flexíveis, menos formais e com maior grau de sucesso. No sentido de averiguar da aplicabilidade do open source e das metodologias Ágeis aos sistemas de business intelligence, este trabalho documenta a implementação de um projeto organizacional para a SPMS, com recurso a ferramentas open source de licenciamento gratuito e através de uma metodologia de desenvolvimento de natureza Ágil.

Business Intelligence para apoio à gestão das listas de inscritos para cirurgia em Portugal continental

Em Portugal Continental a problemática das listas de inscritos para cirurgia e os seus tempos de espera são matérias que preocupam a sociedade portuguesa desde o início da década de noventa, do século XX. Atualmente as ferramentas de business intelligence ganham cada vez maior importância nas organizações inseridas num contexto mais complexo, competitivo e que exige respostas rápidas, adequadas e em constante mudança. O projeto desenvolvido consiste na implementação de uma aplicação de business intelligence, na Unidade Central de Gestão de Inscritos para Cirurgia, sedeada na Administração Central do Sistema de Saúde, I.P., que apoie a gestão das listas de inscritos para cirurgia de forma mais atempada, com maior qualidade e rigor, e com benefícios inquestionáveis para os utentes. Este projeto visa a monitorização de indicadores basilares; melhoria do controlo do desempenho dos hospitais; comparação entre os valores estabelecidos para determinados indicadores e os desvios verificados; simulação do impacto de algumas medidas, na lista de inscritos para cirurgia, antes da sua implementação; e facultar informação que permita adequar, a todo o momento, a oferta à procura, em determinadas patologias cirúrgicas. Os objetivos do projeto, definidos à priori, foram concretizados na sua totalidade, tendo sido a aplicação concluída com sucesso. Sugere-se, como ações futuras, acrescer novos indicadores e mais dimensões de análise à aplicação desenvolvida no âmbito deste projeto, alargando a capacidade de análise da Unidade Central de Gestão de Inscritos para Cirurgia, com inerente aumento da sua competência de gestão da Lista de Inscritos para Cirurgia em Portugal Continental.

Business Analytics

Atualmente o setor segurador enfrenta diversas dificuldades, não só pela crise económica internacional e pelo mercado cada vez mais competitivo, como também pelas exigências impostas pela entidade reguladora - Instituto de Seguros de Portugal (ISP). Desta forma, apenas as seguradoras que consigam monitorizar os seus riscos, adequando os prémios praticados, conseguirão sobreviver. A forma de o fazer é através de uma adequada tarifação. Neste contexto de elevada instabilidade, as plataformas de Business Intelligence (BI) têm vindo a desempenhar um papel cada vez mais importante no processo de tomada de decisão, nomeadamente, o Business Analytics (BA), que proporciona os métodos e ferramentas de análise. O objetivo deste projeto é desenvolver um protótipo de solução de BA que forneça os inputs necessários ao processo de tomada de decisão, através da monitorização da tarifa em vigor e da simulação do impacto da introdução de uma nova tarifa. A solução desenvolvida apenas abrange a tarifa de responsabilidade civil automóvel (RCA). Ao nível das ferramentas analíticas, o foco foi a análise visual, nomeadamente a construção de dashboards, onde se inclui a análise de sensibilidade ou what-if analysis (WIF). A motivação para o desenvolvimento deste projeto foi a constatação de inexistência de soluções para este fim nos ambientes profissionais em que estive envolvido.

Personal advisors for business professionals: improving communication skills with online corpora

The business sphere is a multilingual world where foreign language communication skills are crucial in international relations. It makes employers look for business professionals who have a high level of linguistic competences. Language proficiency increases the chances of negotiation among partners. There are mainly two obstacles that make barriers in formal communication in a foreign language: lack of knowledge of specific linguistic structures or terminology and frequent transitions from one language to another. This paper contributes to the quest for quick access to a wide range of English, Spanish and Russian online databases that provide authentic language samples. Their application may improve communication skills and facilitate preparation for business discourse.

Enterprise reference lexicon building from business models

Nowadays, a significant increase on the demand for interoperable systems for exchanging data in business collaborative environments has been noticed. Consequently, cooperation agreements between each of the involved enterprises have been brought to light. However, due to the fact that even in a same community or domain, there is a big variety of knowledge representation not semantically coincident, which embodies the existence of interoperability problems in the enterprises information systems that need to be addressed. Moreover, in relation to this, most organizations face other problems about their information systems, as: 1) domain knowledge not being easily accessible by all the stakeholders (even intra-enterprise); 2) domain knowledge not being represented in a standard format; 3) and even if it is available in a standard format, it is not supported by semantic annotations or described using a common and understandable lexicon. This dissertation proposes an approach for the establishment of an enterprise reference lexicon from business models. It addresses the automation in the information models mapping for the reference lexicon construction. It aggregates a formal and conceptual representation of the business domain, with a clear definition of the used lexicon to facilitate an overall understanding by all the involved stakeholders, including non-IT personnel.

How to optimize Lipton’s business model in order to stimulate tea consumption in Portugal and increase Lipton Leaf tea market share?: The importance of distribution and sales channels management in a B2B2C market

Field Lab Entrepreneurial Innovative Ventures

Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel

Field Lab in Entrepreneurial Innovative Ventures

Eat Natural business plan

NSBE - UNL

Social media: The new tool in firms’ marketing strategies

In this work project we discuss the advantages and disadvantages of social media as a marketing tool. Four international cases were analyzed to provide anecdotal evidence of how social and viral marketing have been used by four firms in very different industries. We reviewed empirical evidence on the topic to discuss the main components of viral marketing. We concluded that positive (electronic) word of mouth, short response time and seeding through high network value customers are the main drivers of the success of a viral marketing campaign. We also conducted a study of the Portuguese telecommunications industry, in particular, the mobile segment. We found that the three main players operating in this market have been using social media successfully as a marketing tool in a strategic approach to the 14-25 years old segment.

A model to screen and improve business potential of micro and small enterprises in developing countries: Evidence from the Island of Mozambique

Programmes supporting micro and small enterprises in developing countries have been showing that capital is not enough to allow business success: survival and growth. Literature does not provide comprehensive and practical tool to support business development in this context, but allowed the collection of forty-nine success variables that were studied in a sample of successful and unsuccessful businesses in the Island of Mozambique to discover what were the key factors affecting those businesses’ performance. Empirical data gave the insights for the development of a model to screen and improve business potential of micro and small enterprises in this context.

Business continuity management at Banif: Defining and selecting recovery strategies

This project aims to delineate recovery strategies for a Portuguese Bank, as a way to increase its preparedness towards unexpected disruptive events, thus avoiding an operational crisis escalation. For this purpose, Business Continuity material was studied, a risk assessment performed, a business impact analysis executed and new strategic framework for selecting strategies adopted. In the end, a set of recovery strategies were chosen that better represented the Bank’s appetite for risk, and recommendations given for future improvements.