A consumer research project as the basis for the development of a marketing plan for a new spirit brand producing gin in Germany

This work project is about developing a marketing plan for a new gin brand in Germany. It is based on consumer and market research, including Portugal as a trend market for the qualitative research. For the undertaking it is seen as fundamental to understand the industry as well as the consumer needs, attitudes and preferences. Furthermore, it is important to consider the estimation of opinion leaders and trendsetters in the industry. In this context it turned out that barkeepers have a key-influencing role for the stimulation of demand. Based on the insights from this research as well as on the gained market knowledge, the marketing plan was developed. The goal is to convince other brand users to switch brands.

A business plan for a new mobile application to the consumer foodservice industry

The Portuguese consumer foodservice industry is experiencing a boost in technology adoption, driven by significant changes in consumer behavior and business dynamics, due to mobile increasing penetration. Accordingly, the present work project consists on developing a business plan for meeting an identified opportunity in the technological foodservice landscape. Therefore, this report is divided into three sections, each of which addressing different objectives: (A) External Environment, providing key external insights that support the opportunity; (B) Strategy Formulation, establishing a strategic direction; and (C) Action Plan, determining an implementation plan for starting the business

Arqueologia Urbana em Lisboa: o Convento do Carmo entre os séculos XIV e XIX

No estágio desenvolvido na intervenção arqueológica em curso na área envolvente ao Convento do Carmo, em Lisboa, foi possível recolher abundante espólio que ajuda a compreender a sua ocupação desde o período medieval aos nossos dias. O relatório que aqui se apresenta pretende abordar, numa fase prévia e de âmbito generalizado, a problemática das intervenções preventivas em contexto urbano, partindo para o caso específico do Convento do Carmo. As observações feitas na zona tardoz do convento durante os trabalhos de escavação lançaram as bases para a escolha de um conjunto cerâmico como objecto de estudo. A existência, na fachada Este, de algumas marcas de canteiro com vestígios de pigmento vermelho permitiu teorizar sobre a hipótese de parte da fachada ter sido aterrada não muito tempo após a sua construção. Foi com base nessa hipótese que se optou por estudar a cerâmica recolhida no depósito [1298]/[705], sedimento que assentava parcialmente no alicerce do monumento.