Efeito de background local e assinatura geoquímica de anomalias naturais em sedimentos de corrente e solos – aplicação à área envolvente do jazigo de urânio (Nisa, Portugal)

Na região de Nisa, concelho de Portalegre, situa-se um dos maiores e mais relevantes jazigos de urânio alguma vez descoberto em território nacional. Trata-se de um jazigo ainda inexplorado que encerra um potencial estimado em cerca de 32 milhões de toneladas de minério tal qual. Este jazigo ocorre à superfície e encontra-se em contexto metassedimentar embutido em xistos mosqueados, pertencentes ao Grupo das Beiras, nas proximidades do contacto com o granito do Maciço de Nisa. Este trabalho tem como objetivo estudar de forma qualitativa e quantitativa a dispersão geoquímica provocada por processos naturais de erosão e de transporte hidrogravítico na envolvente à anomalia geoquímica natural localmente induzida por este jazigo. Para o efeito estabeleceu-se uma metodologia com as seguintes etapas principais: (1) georreferenciação em SIG de elementos de cartografia; (2) planeamento e elaboração do plano de amostragem; (3) recolha e tratamento de amostras de solos e sedimentos; (4) ensaios não destrutivos de medição de radiação gama por SPP2 e determinações analíticas por XRF; (5) análise exploratória e tratamento estatístico de dados e análise espacial; (6) análise de resultados; (7) definição de teores geoquímicos de fundo local. As amostras de sedimentos foram retiradas de uma ribeira que intersecta a área da anomalia e alimenta uma barragem local de enrocamento; as amostras de solos foram retiradas de linhas de amostragem perpendiculares à ribeira. As determinações analíticas registaram os teores em diversos metais, como o urânio, crómio, molibdénio, nióbio, vanádio e zinco e do semimetal arsénio. Com exceção do zinco, os resultados evidenciam que as concentrações naturais nestes metais no local onde se localiza uma importante jazida de minérios de urânio são muito elevados, e quando comparados com os valores standard da norma Canadiana mostram poder existir risco para a saúde se não forem limitados os usos do local.

A videovigilância no local de trabalho

The emergence of new technologies has introduced significant changes in the citizens life’s. There is a constant evolution of technological means and profound impact of their use in the habits of life of the human being. These new technological media are important tools in labor relations. The working and businesses worlds are increasingly turning to these new technologies, so that the use of video surveillance in the workplace is nowadays common. New technologies in general and the use of video surveillance in workplace in particular are providing ways to allow control of the work performance that are desired by most employers. However, the collection of images in the workplace often collides with the fundamental rights and freedoms of workers, in particular, with the right to privacy. The subject concerns the question of investigating is whether the images collected in workplace can be used as evidence in disciplinary proceedings. In fact, this issue is controversial. Doctrine and jurisprudence defend, at least, two responses for the same question. Those who understand that the evidence may be admitted for not violate any right of the worker, and others who argue that the evidence should not be admitted in disciplinary office. In the Portuguese legal system, there is, even, a new intermediate theory that begins to be defended, that only on certain occasions the evidence may be admitted. The solution to this problem involves the study of employment law and data video surveillance processing. Analysis of workers fundamental rights is fundamental to come to a grounded conclusion.

Young adult Brazilian beauty consumers perception of Lancôme and the effectiveness of social media relationhips with local celebrities on their purchase intention

The aim of this research is to evaluate if a premium beauty brand, in this case, Lancôme, can influence positively the purchase intention from Brazilian young adults, between 18 and 29 years old, consumers of beauty products, by initiating a relationship with a local celebrity or “it” girl on social media. This hypothesis has not been tested, and this research is a first attempt of evaluating it. Additionally, the consumer behavior, brand preferences and social media activeness of this age segment in Brazil are further studied as important insights for beauty brands to conquer these consumers. Results did not confirm the positive influence of local celebrities on this age segment’s purchase intention but several suggestions are made for future research to revisit this topic. Furthermore, there is a significant brand love for M.A.C., an international Lancôme competitor, amongst this target, as well as a probable price sensitivity facing premium beauty brands.

The Beglocal framework applied to B2C E-commerce

This case-study examined the use of the BeGloCal Framework applied to B2C E-commerce, for a fast moving consumer goods European manufacturing firm. It explains how the framework supported the team within the company to identify the right local market as to where to start the project, the problem for the company was to find the most appealing area to invest resources. By going through all the steps of the framework the findings led the company to London (Kensington and Chelsea). It shows how managers should act when they have to find a trade-off between standardization and adaptation.

The global radar applied to the precision farming sector

The case describes the development of MyFARM’s internationalization plan, a service of Deimos Engenharia, under the GloCal Radar. This space engineering company hired Lisbon Consulting Company to undertake the project to overcome its lack of market orientation. The consultants’ analysis revealed Stevens County, Kansas, as the market with the highest potential for MyFARM. A suitable entry strategy and adaptation of the service for the local market was proposed. The case culminates with the Board of Directors discussing the viability of implementing the consultants’ recommendations to start diversifying their sources of revenue streams.

The enchained potential of the local food market

There is a rising demand for local food which traveled only short distances and is marketed directly by the producer. With growing importance of local food also the amount of literature in this field increased. Yet, literature is lacking to examine the challenges and burdens consumers face while trying to purchase local food. Evidence is shown that a gap exists between the intention of consumers who would like to purchase local food and their actual behavior. However, reasons for this gap are only discovered as byproducts of other research objectives. Consequently, this study investigates the specific reasons for the intention-behavior gap of consumers in the local food market. The study makes use of semi-structured face-to-face interviews with rural and urban respondents. The interviews are analyzed by qualitative content analysis based on Elo and Kyngäs (2008). Revealed key drivers for the intention-behavior gap are (1) the lack of awareness where to purchase local food products, (2) the limited reachability of local food producers, (3) the assortment of the local producer in regard to size and composition and (4) the lack in transparency of the prices of local food. Consequently, it is the producers turn to eliminate the revealed barriers by proactively bringing their products closer to the consumer.