Predicting the impacts of climate change on the distribution and conservation of endemic forest land snails of Madeira Island

Climate change is emerging as one of the major threats to natural communities of the world’s ecosystems; and biodiversity hotspots, such as Madeira Island, might face a challenging future in the conservation of endangered land snails’ species. With this thesis, progresses have been made in order to properly understand the impact of climate on these vulnerable taxa; and species distribution models coupled with GIS and climate change scenarios have become crucial to understand the relations between species distribution and environmental conditions, identifying threats and determining biodiversity vulnerability. With the use of MaxEnt, important changes in the species suitable areas were obtained. Laurel forest species, highly dependent on precipitation and relative humidity, may face major losses on their future suitable areas, leading to the possible extinction of several endangered species, such as Leiostyla heterodon. Despite the complexity of the biological systems, the intrinsic uncertainty of species distribution models and the lack of information about land snails’ functional traits, this analysis contributed to a pioneer study on the impacts of climate change on endemic species of Madeira Island. The future inclusion of predictions of the effect of climate change on species distribution as part of IUCN assessments could contribute to species prioritizing, promoting specific management actions and maximizing conservation investment.

Personal advisors for business professionals: improving communication skills with online corpora

The business sphere is a multilingual world where foreign language communication skills are crucial in international relations. It makes employers look for business professionals who have a high level of linguistic competences. Language proficiency increases the chances of negotiation among partners. There are mainly two obstacles that make barriers in formal communication in a foreign language: lack of knowledge of specific linguistic structures or terminology and frequent transitions from one language to another. This paper contributes to the quest for quick access to a wide range of English, Spanish and Russian online databases that provide authentic language samples. Their application may improve communication skills and facilitate preparation for business discourse.

Plataforma online de partilha e comparação de software para análise de imagens da retina

Nesta Tese foi desenvolvida uma plataforma online multiutilizador, que tem como objetivo principal comparar algoritmos de análise de imagens para de-terminar o seu grau de eficácia. Um exemplo de aplicação é a comparação de algoritmos de análise de imagens da retina para deteção de drusas. A compa-ração é feita considerando um dos algoritmos como referência padrão e sobre o este são avaliados os restantes. O funcionamento da plataforma é semelhante à de um fórum, onde é possível a um utilizador criar tópicos publicando imagens e seu descritivo. Após a cria-ção do tópico qualquer utilizador pode visualizar o mesmo, dando a hipótese de comentar ou de acrescentar imagens processadas com os seus próprios al-goritmos de análise. Com o aumento de imagens processadas, obtém-se uma base de dados de algoritmos de análise de imagens sobre a qual é possível avaliar o seu grau de eficácia. A plataforma pretende também criar comunidades onde os utilizadores pos-sam interagir uns com os outros comentando sobre os tópicos, contribuindo assim para o melhoramento dos algoritmos. Deste modo, além de uma base de dados que qualquer utilizador pode usar, obtém-se uma fonte de informação disponibilizada por outros profissionais da área.

How to optimize Lipton’s business model in order to stimulate tea consumption in Portugal and increase Lipton Leaf tea market share?: The importance of distribution and sales channels management in a B2B2C market

Field Lab Entrepreneurial Innovative Ventures

Online consumer behavior: The tablet shopper – A new kind of customer?

Tablet computers are on the rise and are increasingly superseding stationary computers in terms of modern online shopping. This paper therefore aims on understanding how tablet and website characteristics might impact online consumer behavior. The collected data resulted from focus groups and in-depth interviews conducted with a technology affine audience. It has shown that tablets indeed may have shifted shopping behavior from utilitarian towards rather recreational attributes. Discussions also revealed high customer expectations towards visited shopping websites and prevailing deficits. Thus, harnessing the concept of experiential flow is crucial. Compelling experiences are required to increase the duration of stay and consequently the likelihood of increased purchases.

A model to screen and improve business potential of micro and small enterprises in developing countries: Evidence from the Island of Mozambique

Programmes supporting micro and small enterprises in developing countries have been showing that capital is not enough to allow business success: survival and growth. Literature does not provide comprehensive and practical tool to support business development in this context, but allowed the collection of forty-nine success variables that were studied in a sample of successful and unsuccessful businesses in the Island of Mozambique to discover what were the key factors affecting those businesses’ performance. Empirical data gave the insights for the development of a model to screen and improve business potential of micro and small enterprises in this context.

Recreação e Socialização – Um estudo de comunidades de jogadores online

O tema das comunidades virtuais apenas começou a ser considerado seriamente pela antropologia há relativamente pouco tempo, mas está já a revelar-se uma área tão complexa e interessante como as já anteriormente estudadas no decurso do desenvolvimento desta ciência. Através das novas tecnologias tem-se assistido cada vez mais à proliferação de uma nova forma de socialização que transcende as distâncias físicas e combina elementos de auto-expressão e projecção de imagem. Dentro deste vasto mundo de interacções virtuais, esta dissertação pretende abordar um de muitos contextos específicos – o de um dos maiores jogos online da actualidade, já com uma longa história, e mostrar como é ao mesmo tempo um instrumento de diversão e um meio de actividade social, no qual se cruzam uma variedade de indivíduos como parte de diferentes comunidades. Mas mais que isso, é também um meio complexo e multifacetado, com normas próprias e com uma base de apoio bastante envolvida. Vários milhões de jogadores participam neste meio, alguns encontrando-se fortemente investidos neste (por vezes em detrimento de outros interesses) e uma porção significativa segue o seu desenvolvimento com interesse e participa em eventos dentro e fora do jogo. Esta dissertação pretende explorar este meio, as suas particularidades e os seus participantes através da análise de material existente sobre o tema e da observação em primeira mão das interacções enquanto decorrem.

Performance analysis of an SRI screen based on employment quality in high and low capital industries: International evidence

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics and Maastricht University School of Business and Economics

Jogo 3D online para reabilitação de pacientes afásicos

Esta plataforma foi projetada como auxílio complementar ao processo de reabilitação de doentes afásicos lusófonos. Uma gama de exercícios são disponibilizados de forma a induzir diferentes estímulos (compreensão escrita e auditiva e expressão escrita) sendo a grande maioria destes realizados dentro de um ambiente virtual em três dimensões onde o utilizador (dependendo da tarefa) pode interagir com objetos presentes dentro de uma casa. A principal particularidade desta plataforma reside no facto desta estar alojada online, dispensando instalações e permitindo um acompanhamento mais próximo por parte do terapeuta da fala do progresso feito pelo paciente. A ferramenta desenvolvida está disponível para visualização e teste no endereço www.weblisling.net.

“The impact of online ratings on video game sales”

Online third-party reviews have been grown over the last decade and they now play an important role as a tool for helping customers evaluate products and services that in many cases offer more than tangible features. This study intends to quantify the impact online ratings have over video game sales by conducting a linear regression analysis on 300 titles for the previous console generation (PlayStation® 3 and Xbox® 360) using a data from the video game industry to understand the existing influence on this particular market. The findings showed that these variables have a weak linear relationship thus suggesting that quality of a title explains little the commercial success of a video game and instead this should cover a wider range of factors. Afterwards, we compare results to previous ones and discuss the managerial implications for upcoming gaming generations.

The impact of online promotional efforts on customer acquisitiom and retention at continente.pt

Continente Online (COL) is the market leader of online grocery retailing in Portugal. Aiming at sustaining this position, it has been focusing its promotional efforts in acquiring and retaining customers. This report intakes an extensive study on the impact of COL’s exclusive promotional efforts (free delivery offers and ten percent discounts on loyalty card) on customer acquisition and retention, as well as, a cost analysis on these offers. Two econometric models were developed and the results were interesting. It was concluded that free delivery offers have a significant impact both in terms of customer acquisition and retention, having also a lower cost in comparison with ten percent on loyalty card discounts.

Consumer behavior: Online grocery shopping in Portugal

Living in the digital era, activities that have for centuries acted one way, have now changed and entered the online world, and online grocery shopping is one of them. It is a worldwide phenomenon and is already a significant part of people’s lifestyle in several countries however, in Portugal, it is still in expansion and improvement. Based on the Theory of Planned Behavior, this study allowed to estimate how the perceived risk and shopping orientation counterbalances the convenience offered to consumers. Furthermore, it validated how usability and access to focused promotions can help speed up this adaptation in Portugal

O jornalismo online da TVI24 e a sua relação com as fontes

Elaborado no âmbito do mestrado em Jornalismo da Faculdade de Ciências Sociais e Humanas – Universidade Nova de Lisboa, o presente relatório, intitulado “O Jornalismo Online da TVI24 e a sua relação com as fontes”, resulta dos conhecimentos que apreendi na componente não-lectiva e da experiência prática de três meses no site da TVI24, entre Setembro e Dezembro de 2014. Proponho reflectir sobre o jornalismo online, as suas potencialidades e, em particular, sobre a relação dos jornalistas com as fontes, a partir da respectiva revisão de literatura e de uma análise da cobertura dos acontecimentos relacionados com o vírus Ébola e a bactéria Legionella no que respeita às fontes utilizadas e ao aproveitamento das ferramentas digitais. Através da análise dos dados recolhidos, concluo que o jornalismo online é ainda marcado pelo sedentarismo, pelo contacto indirecto com as fontes e pelo pouco aproveitamento das ferramentas digitais.

The integration of online advertising into social media

This study examined user-generated (UG) advertising in the context of social media networks. The focus was on how people, whether an expert in the area, a non-expert or a friend, influence the reader of the advertisement. Furthermore, the study analyzed how the certainty level of the UG advertisement influences the person viewing the ad. The study showed that for the friend source a high certainty message was more persuasive. However, regarding the certainty no significant results were found for the expert and non-expert. Further, the type of the source had a considerable impact on persuasion. Someone that we personally know (e.g., a friend) was rated most positive for all analyzes variables. This shows that with the rising usage of social media there are great opportunities for new effective advertising strategies that could include a new type of an endorser – friends.