46 resultados para destination-branding


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Conventionally the problem of the best path in a network refers to the shortest path problem. However, for the vast majority of networks present nowadays this solution has some limitations which directly affect their proper functioning, as well as an inefficient use of their potentialities. Problems at the level of large networks where graphs of high complexity are commonly present as well as the appearing of new services and their respective requirements, are intrinsically related to the inability of this solution. In order to overcome the needs present in these networks, a new approach to the problem of the best path must be explored. One solution that has aroused more interest in the scientific community considers the use of multiple paths between two network nodes, where they can all now be considered as the best path between those nodes. Therefore, the routing will be discontinued only by minimizing one metric, where only one path between nodes is chosen, and shall be made by the selection of one of many paths, thereby allowing the use of a greater diversity of the present paths (obviously, if the network consents). The establishment of multi-path routing in a given network has several advantages for its operation. Its use may well improve the distribution of network traffic, improve recovery time to failure, or it can still offer a greater control of the network by its administrator. These factors still have greater relevance when networks have large dimensions, as well as when their constitution is of high complexity, such as the Internet, where multiple networks managed by different entities are interconnected. A large part of the growing need to use multipath protocols is associated to the routing made based on policies. Therefore, paths with different characteristics can be considered with equal level of preference, and thus be part of the solution for the best way problem. To perform multi-path routing using protocols based only on the destination address has some limitations but it is possible. Concepts of graph theory of algebraic structures can be used to describe how the routes are calculated and classified, enabling to model the routing problem. This thesis studies and analyzes multi-path routing protocols from the known literature and derives a new algebraic condition which allows the correct operation of these protocols without any network restriction. It also develops a range of software tools that allows the planning and the respective verification/validation of new protocols models according to the study made.

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RESUMO - Contexto: O presente estudo teve como objetivo apurar a demora média (DM) em doentes admitidos com pneumonia adquirida de comunidade (PAC), nos hospitais públicos portugueses, que tiveram alta durante os anos de 2009, 2010 e 2011, identificar se esta é influenciada por um grupo de fatores selecionados para o efeito e determinar se existe margem para a reduzir nos hospitais com uma DM mais elevada, através da comparação da mesma com as respetivas taxas de readmissão até 30 dias após a alta. Metodologia: Para responder aos objetivos definidos recorreu-se à base de dado dos resumos de alta, referente aos anos de 2009, 2010 e 2011, tendo-se selecionado, para o efeito, todos os episódios de internamento com diagnóstico de admissão de PAC. O estudo considerou como medidas “chave” a DM e a taxa de readmissão até 30 dias após alta. Para identificar a influência de um conjunto de fatores na duração de internamento utilizaram-se duas abordagens: análise descritiva dos dados e análise estatística dos dados, com recurso a uma Regressão Linear Múltipla. Numa última fase e com recurso à análise descritiva dos resultados obtidos, procedeu-se à comparação da taxa de readmissão até 30 dias após alta, por hospital, com as DM de internamento que mais se distanciaram das DM nacional e corrigida da população em estudo. Resultados: Constatou-se que a no tratamento da PAC, em Portugal, entre 2009 e 2011, não sofreu em termos globais grandes oscilações, tendo registado um valor de 9,47 dias nos três anos em análise. Concluiu-se ainda existir uma elevada variabilidade da DM entre hospitais e por hospital. Apesar das limitações identificadas verificou-se que os fatores idade, sexo, quantidade de diagnósticos adicionais, quantidade de procedimentos, destino após alta e tipo de hospital têm influência sobre a duração de internamento dos doentes admitidos com PAC. Por fim conclui-se que os cinco hospitais com DM mais baixa apresentam, de uma forma geral e com exceção do hospital 44, uma taxa de readmissão até 30 dias após alta inferior aos hospitais com DM mais elevada. Conclusão: Os resultados apurados apontam no sentido de existir margem para reduzir a DM no tratamento da PAC, nos hospitais que registaram valores mais elevados entre 2009 e 2011, permitindo que os mesmos obtenham resultados mais custo-efetivos sem piorar os resultados em saúde, medidos pela taxa de readmissões até 30 dias após a alta e, simultaneamente garantindo que a qualidade dos cuidados prestados e a segurança do doente se mantêm nos níveis desejados e exigidos. Sugere-se, no entanto, que em estudos futuros se detalhem algumas das matérias abordadas neste estudo com o objetivo de completar ou corroborar os resultados apresentados.

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Emigration has been a very present word in Portugal. Due to the effects of the Economic Crisis and the Memorandum of Understanding policies, we have witnessed a significant yearly migration outflow of people searching for better conditions. This study aims to measure the factors affecting this flow as well as how much the probability of emigrating has evolved during the years bridging 2006 to 2012. I shall consider the decision of emigrating as Discrete Choice Random Utility maximization use a conditional Logit framework to model the probability choice for 31 OECD countries of destination. Moreover I will ascertain the compensating variation required such that the probability of choice in 2012 is adjusted back to 2007 values, keeping all other variables constant. I replicate this exercise using the unemployment rate instead of income. The most likely country of destination is Luxembourg throughout the years analyzed and the values obtained for the CV is of circa 1.700€ in terms of Income per capita and -11% in terms of the unemployment rate adjustment.

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Are return migrants more productive than non-migrants? If so, is it a causal effect or simply self-selection? Existing literature has not reached a consensus on the role of return migration for origin countries. To answer these research questions, an empirical analysis was performed based on household data collected in Cape Verde. One of the most common identification problems in the migration literature is the presence of migrant self-selection. In order to disentangle potential selection bias, we use instrumental variable estimation using variation provided by unemployment rates in migrant destination countries, which is compared with OLS and Nearest Neighbor Matching (NNM) methods. The results using the instrumental variable approach provide evidence of labour income gains due to return migration, while OLS underestimates the coefficient of interest. This bias points towards negative self-selection of return migrants on unobserved characteristics, although the different estimates cannot be distinguished statistically. Interestingly, migration duration and occupational changes after migration do not seem to influence post-migration income. There is weak evidence that return migrants from the United States have higher income gains caused by migration than the ones who returned from Portugal.

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Wine Tourism is gaining importance in today’s world and more destinations and establishments have been arising. After understanding the importance of this economic activity and the factors it must have to succeed, a new project was conceived for Central Alentejo taking into account its potential. This project is an example of how to take advantage of Wine Tourism in wine regions that are underexplored, such as Aldeias de Montoito, the village near Redondo to which a Business Plan will be created, explaining the strategies to pursue in order to have a successful Wine Tourism destination.

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Both Oporto and the North Region of Portugal definitions of tourism have evolved significantly during the past decade. In this journey it is relevant to highlight the contribution of the arrival of Low Cost Carriers (LCCs) at Francisco Sá Carneiro Airport, thus contributing to a rapid expansion of this region as a tourism destination. Hence, this work project aims to understand the touristic and economic impact motivated by the entry of LCCs in Oporto and in the North Region of Portugal and tries to understand if this event was in fact an asset in the development of the aforementioned tourism destinations.

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In this Work Project, it will be assessed how Sintra’s sustainability is affected by the consequences of the visitor flow on its urban historical center. Two research questions will support this case study: What is the main problem affecting Sintra as a tourism destination? How sustainable will Sintra be in the next 10-15 years? The main findings suggest Sintra faces an intense seasonal pressure on its historical city center and its sustainability might be seriously affected in the near future, whereby three domains of the destination deserve a serious strategy reassessment: promotion, management, and supply.

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Integrated Communication Strategy for MyLabel Following paper presents Integrated Communication Strategy for Continente’s private label brand of cosmetics MyLabel. The main purpose of the project is to position MyLabel as venture brand which will gain strong market position in order to compete with the manufacturer brands. Therefore, based on the created brand equity model for the venture cosmetic brand, MyLabel will be approached from the branding perspective in order to improve perceived quality and consecutively, build brand recognition and credibility. In this respect, integrated communication strategy includes some of the branding tactics and marketing communication mix. Thereafter, MyLabel will be transformed into the sub-brand MyBeauty, which can exploit opportunities given by the new market image of retailers’ brands and gain special, unique position in the market.

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Social ties are potentially an important determinant of migrants’ intention to return to their home country, and yet this topic has not been addressed in the existing economics literature on international migration. This study examines the absolute and relative importance of migrant social networks both at destination and at origin. We base our research on experimental data from Batista and Narciso (2013)1. By defining networks according to different characteristics of their members and migrant return intentions with respect to three different time horizons, we are able to dissect the network effect into its components. After controlling for unobserved heterogeneity and reverse causality biases we find that network at home seems to be the most important determinant of the migrant’s intention to return home within five and ten years.

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Branding Lab

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Premium brands’ upgrade process to luxury is a phenomenon still not well analysed. A literature review allowed assessment of what distinguishes premium and luxury brands. We infered five propositions then tested through a case study research. The research investigated three Portuguese brands that successfully moved from premium to luxury - Claus Porto, Josefinas and Vila Joya. We conclude that acquiring social status is the most essential and difficult feature to deal with, when migrating from premium to luxury as it depends on voluntary and involuntary factors.

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Branding Lab

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Inspired by the booming startup culture that’s transforming Lisbon’s business setting, the present case study tests the hypothesis that great marketing is the main key to any new business’ success, by analyzing the history and environment of a premature Portuguese tech startup company exploring the market of destination weddings, Wedmint, and its inbound marketing strategy.