Why an entrepreneur should be a marketeer
| Contribuinte(s) |
Rodrigues, Luis |
|---|---|
| Data(s) |
19/05/2016
19/05/2016
01/01/2016
|
| Resumo |
Inspired by the booming startup culture that’s transforming Lisbon’s business setting, the present case study tests the hypothesis that great marketing is the main key to any new business’ success, by analyzing the history and environment of a premature Portuguese tech startup company exploring the market of destination weddings, Wedmint, and its inbound marketing strategy. |
| Identificador |
http://hdl.handle.net/10362/17344 201527073 |
| Idioma(s) |
eng |
| Direitos |
openAccess |
| Palavras-Chave | #Entrepreneurship #Startup success #Inbound marketing #Destination weddings #Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
| Tipo |
masterThesis |
