A marketing plan for Oqtopus in the Spanish market

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Business plan PME.Box: internationalization to Spain

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Fast screening for diagnostic of heart ischemic episodes

Dissertação para obtenção do Grau de Doutor em Química Sustentável

Expanding the magic circle in pervasive casual play

Dissertação para obtenção do Grau de Doutor em Informática

Narrative Bifurcation, Cloud Computing Interfaces and Hitchcok

From a narratological perspective, this paper aims to address the theoretical issues concerning the functioning of the so called «narrative bifurcation» in data presentation and information retrieval. Its use in cyberspace calls for a reassessment as a storytelling device. Films have shown its fundamental role for the creation of suspense. Interactive fiction and games have unveiled the possibility of plots with multiple choices, giving continuity to cinema split-screen experiences. Using practical examples, this paper will show how this storytelling tool returns to its primitive form and ends up by conditioning cloud computing interface design.

Prevalência de Anticorpos anti-Toxoplasma gondii em Grávidas da Região de Lisboa e Vale do Tejo e Estudo dos Factores de Risco

A toxoplasmose é uma antropozoonose de distribuição mundial que afecta quase um terço da população humana, bem como os animais e é causada por um protozoário intracelular obrigatório, Toxoplasma gondii. A prevalência desta parasitose na população humana varia com os hábitos alimentares, nível sócio-económico e com o clima. A transmissão ao homem está associada à ingestão de oocistos infecciosos (esporulados) provenientes das fezes dos gatos, a partir da água, de alimentos e do solo contaminados, ingestão de quistos na carne crua ou mal cozida, via congénita ou transfusional e por transplante de órgãos e/ou de tecidos de dadores infectados com o parasita e, mais raramente, através do leite não pasteurizado. A transmissão materno-fetal do parasita só ocorre quando a infecção é adquirida pela primeira vez na gravidez, podendo provocar sequelas graves para o feto, nomeadamente, atraso mental e morte fetal. O objectivo deste trabalho foi determinar a prevalência e os factores de risco associados à infecção por T. gondii em grávidas seguidas no Hospital Garcia de Orta. Este estudo teve a duração de 8 meses (Abril de 2010 a Janeiro de 2011) e foram contactadas 163 grávidas, das quais 140 (85,89 %) responderam ao questionário, tendo sido possível recolher soros de 155 (96,88%) grávidas. Os soros recolhidos foram testados para os anticorpos IgG anti-T. gondii pelo kit comercial Toxo-Screen Da e para os anticorpos IgM anti-T. gondii pelo kit comercial Toxo-ISAGA, ambos da bioMérieux®. Nas amostras seropositivas para o anticorpo IgM anti-T. gondii realizou-se a avidez dos anticorpos IgG anti-T. gondii através do kit NovaLisa - Toxoplasma gondii IgG Avidity Test da Novatec™. Foi efectuada a análise descritiva dos dados, centrada essencialmente em frequências absolutas para cada variável. Para testar a associação entre as variáveis utilizou-se o teste Qui-Quadrado de Pearson ou o teste exacto de Fisher (IC 95%, p≤0,05). A prevalência da toxoplasmose nas grávidas, neste estudo, foi de 21,94% (34), dos quais 50% (17) correspondem a grávidas seropositivas só para os anticorpos IgG (imunidade) e os outros 50% (17) correspondem a grávidas seropositivas para os anticorpos IgG/IgM. Neste último grupo, realizou-se a avidez e verificou-se que todas as grávidas eram portadoras de uma infecção antiga. Também, constatou-se que 78,06% das grávidas eram susceptíveis para a toxoplasmose, com risco de adquirirem a doença durante a gravidez. Na análise estatística entre os factores de risco e a infecção por T. gondii nas grávidas verificámos uma associação significativa (p<0,05) entre o número de partos, o conhecimento da toxoplasmose, o contacto com gatos de familiares/amigos e o consumo de carne proveniente da caça (pássaros, coelhos, javalis etc.). Estes factores parecem ser de grande importância na aquisição da infecção por T. gondii nas grávidas, deste estudo, dentre os vários factores investigados. vii Este trabalho pode constituir um alerta para que os profissionais de saúde insistam na prevenção primária, fornecendo informação (escrita e oral) sobre como evitar a infecção por T. gondii durante a gravidez e efectuar uma vigilância serológica, apenas quando esta se torna necessária, ou seja, nas grávidas não imunes à toxoplasmose.

Design e fabrico de novos eléctrodos impressos em papel para desenvolvimento de biossensores enzimáticos com aplicações biomédicas

Num mundo em crescente evolução é necessário tentar melhorar as condições de saúde global. Um factor importante para a prevenção e tratamento de doenças é o seu correcto diagnóstico. Uma vez que nem todos os países têm a mesma capacidade económica, existe a necessidade de se criar testes rápidos e baratos que possam ser acessíveis no mundo inteiro. Os point-of-care tests, como é o caso dos biossensores de glucose vastamente utilizados na monitorização da diabetes, apresentam uma solução para este problema. Os biossensores impressos em papel, em particular, são uma ferramenta que pode vir a ser muito útil na construção destes testes rápidos tornando-os mais “amigos do ambiente” e reduzindo os seus custos. O objectivo deste trabalho foi desenvolver biossensores enzimáticos, de segunda geração, impressos em papel e baseados na enzima glucose oxidase, para a detecção da glucose. Inicialmente foi feito um estudo de possíveis mediadores a utilizar, tendo-se escolhido o ferroceno por apresentar um limite de detecção adequado, ter apresentado um valor de potencial de redução relativamente baixo, 0.232 V vs pseudo ref. Ag/AgCl, ser um composto fácil de obter e com custos reduzidos. Os dispositivos baseiam-se em canais microfluídicos, eléctrodos e ligações eléctricas fabricadas em substrato de papel, utilizando as técnicas de impressão a cera, screen printing e inkjet printing. O circuito constituinte destes dispositivos foi feito recorrendo a tintas condutoras, sendo que, à tinta utilizada para o eléctrodo de trabalho foi incorporado o ferroceno. Sobre o eléctrodo de trabalho foi impressa glucose oxidase, utilizando a técnica de inkjet printing. Os eléctrodos fabricados apresentaram resposta à glucose, muito embora com baixa reprodutibilidade, podendo esta ser causada pela falta de controlo na preparação dos mesmos (manufactura manual e variabilidade da viscosidade da pasta usada no eléctrodo de trabalho). A técnica de inkjet printing em enzimas é ainda muito recente, existindo ainda alguns aspectos, como o seu efeito na actividade da enzima, que não foram avaliados neste projecto, mas que no futuro deverão ser estudados. Podemos concluir que, os eléctrodos deram uma resposta electroquímica consistente à adição de glucose, 8 mM- 30 mM, sendo que os mesmos foram reconhecidos no glucómetro comercial TRUETrackTM blood glucometer; no entanto, os valores de corrente dos dispositivos estavam abaixo do limite de detecção do instrumento.

m-SportGIS

Information technologies (ITs), and sports resources and services aid the potential to transform governmental organizations, and play an important role in contributing to sustainable communities development, respectively. Spatial data is a crucial source to support sports planning and management. Low-cost mobile geospatial tools bring productive and accurate data collection, and their use combining a handy and customized graphical user interface (GUI) (forms, mapping, media support) is still in an early stage. Recognizing the benefits — efficiency, effectiveness, proximity to citizens — that Mozambican Minister of Youth and Sports (MJD) can achieve with information resulted from the employment of a low-cost data collection platform, this project presents the development of a mobile mapping application (app) — m-SportGIS — under Open Source (OS) technologies and a customized evolutionary software methodology. The app development embraced the combination of mobile web technologies and Application Programming Interfaces (APIs) (e.g. Sencha Touch (ST), Apache Cordova, OpenLayers) to deploy a native-to-the-device (Android operating system) product, taking advantage of device’s capabilities (e.g. File system, Geolocation, Camera). In addition to an integrated Web Map Service (WMS), was created a local and customized Tile Map Service (TMS) to serve up cached data, regarding the IT infrastructures limitations in several Mozambican regions. m-SportGIS is currently being exploited by Mozambican Government staff to inventory all kind of sports facilities, which resulted and stored data feeds a WebGIS platform to manage Mozambican sports resources.

Study of salt stress tolerance in spelt

World population is increasing at an alarming rate while food productivity is decreasing due to the effect of various abiotic stresses. Soil salinity is one of the most important abiotic stress and a limiting factor for worldwide plant production. In addition to its important effects on yield, salt stress affects numerous cellular activities, including cell wall composition, photosynthesis, protein synthesis, ions and organic solutes. Up to 20% of the irrigated arable land in arid and semiarid regions is already salt affected and is still expanding. Improving salt tolerant varieties is of major importance, and efforts should be focused on finding adaptive mechanisms which are involved in salinity tolerance. In this study, several spelt wheat (Triticum aestivum var. Spelta) genotypes and one cultivar of modern bread wheat were used to screen them for salt tolerance. Spelt is an old-European cereal crop currently attracting renewed interest as a food grain because it is said to be harder than wheat and requires less fertilizer. Spelt wheat is also becoming very attractive genetic source by plant breeders due to its wide adaptation ability to various stressful conditions such as soil salinity. In this study morphological parameters (e.g., leaf appearance; shoot elongation), dry matter production, mineral nutrients (especially Na and K), and activity of antioxidative enzymes were measured to select superior genotypes of spelt for salt tolerance. The results showed that Spelt genotype Sp41 is a salt sensitive genotype and genotypes Sp69, Sp96 and Sp912 are good candidates for salt tolerant genotypes.

Digital microfluidics on paper

This thesis is one of the first reports of digital microfluidics on paper and the first in which the chip’s circuit was screen printed unto the paper. The use of the screen printing technique, being a low cost and fast method for electrodes deposition, makes the all chip processing much more aligned with the low cost choice of paper as a substrate. Functioning chips were developed that were capable of working at as low as 50 V, performing all the digital microfluidics operations: movement, dispensing, merging and splitting of the droplets. Silver ink electrodes were screen printed unto paper substrates, covered by Parylene-C (through vapor deposition) as dielectric and Teflon AF 1600 (through spin coating) as hydrophobic layer. The morphology of different paper substrates, silver inks (with different annealing conditions) and Parylene deposition conditions were studied by optical microscopy, AFM, SEM and 3D profilometry. Resolution tests for the printing process and electrical characterization of the silver electrodes were also made. As a showcase of the applications potential of these chips as a biosensing device, a colorimetric peroxidase detection test was successfully done on chip, using 200 nL to 350 nL droplets dispensed from 1 μL drops.

Help-seeking for 'memory loss' by older adults in India : patient, caregiver and health providers' perspectives

ABSTRACT: Background. In India, prevalence rates of dementia and prodromal amnestic Mild Cognitive Impairment (MCI) are 3.1% and 4.3% respectively. Most Indians refer to the full spectrum of cognitive disorders simply as ‘memory loss.’ Barring prevention or cure, these conditions will rise rapidly with population aging. Evidence-based policies and practices can improve the lives of affected individuals and their caregivers, but will require timely and sustained uptake. Objectives. Framed by social cognitive theories of health behavior, this study explores the knowledge, attitudes and practices concerning cognitive impairment and related service use by older adults who screen positive for MCI, their primary caregivers, and health providers. Methods. I used the Montreal Cognitive Assessment to screen for cognitive impairment in memory camps in Mumbai. To achieve sampling diversity, I used maximum variation sampling. Ten adults aged 60+ who had no significant functional impairment but screened positive for MCI and their caregivers participated in separate focus groups. Four other such dyads and six doctors/ traditional healers completed in-depth interviews. Data were translated from Hindi or Marathi to English and analyzed in Atlas.ti using Framework Analysis. Findings. Knowledge and awareness of cognitive impairment and available resources were very low. Physicians attributed the condition to disease-induced pathology while lay persons blamed brain malfunction due to normal aging. Main attitudes were that this condition is not a disease, is not serious and/or is not treatable, and that it evokes stigma toward and among impaired persons, their families and providers. Low knowledge and poor attitudes impeded help-seeking. Conclusions. Cognitive disorders of aging will take a heavy toll on private lives and public resources in developing countries. Early detection, accurate diagnosis, systematic monitoring and quality care are needed to compress the period of morbidity and promote quality of life. Key stakeholders provide essential insights into how scientific and indigenous knowledge and sociocultural attitudes affect use and provision of resources.

Developing a gamification system to increase customer lifetime value at MyGon

There have never been so many touch points between companies and consumers as there are today, which paradoxically makes it very challenging for companies to be able to retain and engage customers. Gamification is a strategy used by a large number of companies to increase customer engagement and customer lifetime value. This work aims at developing a gamification system for MyGon, a Portuguese startup working in the market of discounts and experiences. In addition to examining the literature concerning gamification, its elements and characteristics, recommendations were developed for addressing MyGon’s business goals of increasing conversion and customer engagement. The gamification mechanisms suggested include badges, missions, points, leaderboards and levels.

Who uses NHS saúde 24 hotline? Has the user changed over time?

There has been an increase in the use of telephone-based services and internet throughout the years and, therefore, the Saúde 24 Hotline has become an important service in Portugal. This service aims to screen, counsel and refer the patient in order to avoid unnecessary visits to health institutions and also to indicate the most appropriate resource according to the illness. This work has two different questions: the first one examines the determinants of satisfaction that have more influence on the overall satisfaction of the Saúde 24 Hotline users. The second one aims to analyze if the confidence level of the users is increasing over time, measured by following the recommendation. The first study was conducted on a random sample collected from June to October 2014, which was taken from the User Satisfaction Survey. The second approach includes data from January 2008 to December 2014 from the Clinical Data Base of all users who have called the Hotline. Findings suggest that the majority of users are very satisfied with the service and the variables with more impact on the overall satisfaction are commitment and availability from the nurse, adequacy of call duration and quick identification of the problem. The survey indicates that 94% of respondents follow the recommendation and on average people have called the hotline 3 times in the previous year. The results from the Clinical Database show that people who were recommended to go to the emergency room are more likely to follow the advice than the people who were recommended to book routine appointments

Improving the early diagnostic of prostate cancer by multiple biomarker detection with new biosensing devices

Prostate cancer (PCa) is the most common form of cancer in men, in Europe (World Health Organization data). The most recent statistics, in Portuguese territory, confirm this scenario, which states that about 50% of Portuguese men may suffer from prostate cancer and 15% of these will die from this condition. Its early detection is therefore fundamental. This is currently being done by Prostate Specific Antigen (PSA) screening in urine but false positive and negative results are quite often obtained and many patients are sent to unnecessary biopsy procedures. This early detection protocol may be improved, by the development of point-of-care cancer detection devices, not only to PSA but also to other biomarkers recently identified. Thus, the present work aims to screen several biomarkers in cultured human prostate cell lines, serum and urine samples, developing low cost sensors based on new synthetic biomaterials. Biomarkers considered in this study are the following: prostate specific antigen (PSA), annexin A3 (ANXA3), microseminoprotein-beta (MSMB) and sarcosine (SAR). The biomarker recognition may occurs by means of molecularly imprinted polymers (MIP), which are a kind of plastic antibodies, and enzymatic approaches. The growth of a rigid polymer, chemically stable, using the biomarker as a template allows the synthesis of the plastic antibody. MIPs show high sensitivity/selectivity and present much longer stability and much lower price than natural antibodies. This nanostructured material was prepared on a carbon solid. The interaction between the biomarker and the sensing-material produces electrical signals generating quantitative or semi-quantitative data. These devices allow inexpensive and portable detection in point-of-care testing.

Cellulose-based composites as functional conductive materials for printed electronics

In this work, cellulose-based electro and ionic conductive composites were developed for application in cellulose based printed electronics. Electroconductive inks were successfully formulated for screen-printing using carbon fibers (CFs) and multi-walled carbon nanotubes (MWCNTs) as conductive functional material and cellulose derivatives working as binder. The formulated inks were used to fabricate conductive flexible and disposable electrodes on paper-based substrates. Interesting results were obtained after 10 printing passes and drying at RT of the ink with 10 % wt. of pristine CFs and 3% wt. of carboxymethyl cellulose (CMC), exhibiting a resistivity of 1.03 Ωcm and a resolution of 400 μm. Also, a resistivity of 0.57 Ωcm was obtained for only one printing pass using an ink based on 0.5 % wt. MWCNTs and 3 % wt. CMC. It was also demonstrated that ionic conductive cellulose matrix hydrogel can be used in electrolyte-gated transistors (EGTs). The electrolytes revealed a double layer capacitance of 12.10 μFcm-2 and ionic conductivity of 3.56x10-7 Scm-1. EGTs with a planar configuration, using sputtered GIZO as semiconducting layer, reached an ON/OFF ratio of 3.47x105, a VON of 0.2 V and a charge carrier mobility of 2.32 cm2V-1s-1.