Constructing Cultural Policies in Romania. A possible model for communicating the national value system

The premise of this paper is that a model for communicating the national value system must start from a strategy aimed at the identification, the cultivation and communication of values that give consistency to the value system. The analysis concentrates on the elements of such strategies and on the implications of applying a value communication program on the identity architecture of the community. The paper will also discuss the role of the national value system in the context of the emerging global culture, where the individual has the power to create his/her own hybrid cultural model.

Cultural adaptation of websites: a comparative study of portuguese and dutch corporate websites

Master Thesis Presented at Instituto de Contabilidade e Administração do Porto for obtaining the Master’s degree in Digital Marketing under the supervision of Professor José de Freitas Santos

Camões - Instituto da Cooperação e da Língua Portuguesa [Camões, IP] português língua de herança [PLH] - língua e identidade

Neste artigo, abordamos, num primeiro momento, a relação entre língua e identidade, tendo em mente que um dos objetivos principais do EPE [Ensino Português no Estrangeiro] é reforçar o vínculo afetivo dos alunos com as suas raízes. O trabalho que aqui apresentamos visa, precisamente, contribuir para a valorização desse elo afetivo dos alunos do EPE na Alemanha, com a LP [Língua Portuguesa] e com uma parte integrante da sua identidade. Num segundo momento, tendo em conta a heterogeneidade dos nossos alunos, dos seus perfis linguísticos e culturais, identificamos que estatuto assume a LP para estes alunos, elucidando sobre as dimensões pedagógicas adotadas ou a adotar no processo de E/A [Ensino e aprendizagem] do EPE. Destacamos, assim, o conceito de Português Língua de Herança [PLH], estatuto que o português assume para os alunos do EPE na Alemanha, percecionado como a língua minoritária, usada pelos filhos dos emigrantes das segundas e terceiras gerações, em contexto restrito, no seio familiar, com a família e, de uma forma menos frequente, com os amigos portugueses.

Exploration of portuguese-bengal cultural heritage throught museological studies

The Portuguese came to Bengal in the early 16th century for trading. Between 1575 and 1600, they established many colonies on the banks of river Ganga, like Chinsura, Hooghly (Porto Pequeno), Satagaon, Gopalpur and Bandel, covering the eastern part of India. During their stay, Portuguese built many churches, schools and charitable institutions. Churches of Augustinians and Jesuits became popular tourist destinations until today. Although by the 18th century, the Portuguese presence had almost disappeared from Bengal with the emergence of British imperialism, the 500 years old (approx.) Portuguese culture is still living in modern Bengal, in the form of tangible and intangible heritage. Traces of the Portuguese impact could be seen in Bengali language, literature, folk-tales, folksongs, cuisines, agriculture, religion, cinema and trade. Some of these are included in the academic curriculum of history at school, college and university levels. In this context, research has been undertaken in the past and is still ongoing in several universities. However, heritage studies under a museological point of view have not yet been initiated at the university level. Though Goa, Panaji, Calicut, Chennai and Nagapattanam were the Portuguese centers for long periods and research has been conducted there along with the establishment of some museums,