Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention

Recently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal. The research compares CSR image and brand attitude of the four supermarkets. Empirical evidence shows that different supermarkets belonging to the same company have different CSR image and brand attitude. The research also confirms that there is positive correlation between CSR image and attitude towards the brand. Further, the results offer empirical evidence that CSR image and brand attitude influence purchase intention of supermarket brands. Finally, brand purchase intention is highly influenced by attitude towards the brand than CSR image.

Spatio-temporal alignment of pedobarographic image sequences

O documento em anexo encontra-se na versão post-print (versão corrigida pelo editor).

Image upsampling algorithms applied on Nuclear Medicine: comparision of hqnx and nxSaI algorithms families with two interpolation algorithms - nearest neighbour and bicubic interpolation

Introduction: Image resizing is a normal feature incorporated into the Nuclear Medicine digital imaging. Upsampling is done by manufacturers to adequately fit more the acquired images on the display screen and it is applied when there is a need to increase - or decrease - the total number of pixels. This paper pretends to compare the “hqnx” and the “nxSaI” magnification algorithms with two interpolation algorithms – “nearest neighbor” and “bicubic interpolation” – in the image upsampling operations. Material and Methods: Three distinct Nuclear Medicine images were enlarged 2 and 4 times with the different digital image resizing algorithms (nearest neighbor, bicubic interpolation nxSaI and hqnx). To evaluate the pixel’s changes between the different output images, 3D whole image plot profiles and surface plots were used as an addition to the visual approach in the 4x upsampled images. Results: In the 2x enlarged images the visual differences were not so noteworthy. Although, it was clearly noticed that bicubic interpolation presented the best results. In the 4x enlarged images the differences were significant, with the bicubic interpolated images presenting the best results. Hqnx resized images presented better quality than 4xSaI and nearest neighbor interpolated images, however, its intense “halo effect” affects greatly the definition and boundaries of the image contents. Conclusion: The hqnx and the nxSaI algorithms were designed for images with clear edges and so its use in Nuclear Medicine images is obviously inadequate. Bicubic interpolation seems, from the algorithms studied, the most suitable and its each day wider applications seem to show it, being assumed as a multi-image type efficient algorithm.

Visualização e manipulação de informação em ambientes 3D imersivos

Ainda antes da invenção da escrita, o desenho foi utilizado para descrever a realidade, tendo evoluído ao longo dos tempos, ganhando mais qualidade e pormenor e recorrendo a suportes cada vez mais evoluídos que permitissem a perpetuação dessa imagem: dessa informação. Desde as pinturas rupestres, nas paredes de grutas paleolíticas, passando pelos hieróglifos, nos templos egípcios, nas gravuras das escrituras antigas e nos quadros sobre tela, a intenção sempre foi a de transmitir a informação da forma mais directa e perceptível por qualquer indivíduo. Nos dias de hoje as novas tecnologias permitem aceder à informação com uma facilidade nunca antes vista ou imaginada, estando certamente ainda por descobrir outras formas de registar e perpetuar a informação para as gerações vindouras. A fotografia está na origem das grandes evoluções da imagem, permitindo capturar o momento, tornando-o “eterno”. Hoje em dia, na era da imagem digital, além de se mostrar a realidade, é possível incorporar na imagem informação adicional, de modo a enriquecer a experiência de visualização e a maximizar a aquisição do conhecimento. As possibilidades da visualização em três dimensões (3D) vieram dar o realismo que faltava ao formato de fotografia original. O 3D permite a imersão do espectador no ambiente que, a própria imagem retrata, à qual se pode ainda adicionar informação escrita ou até sensorial como, por exemplo, o som. Esta imersão num ambiente tridimensional permite ao utilizador interagir com a própria imagem através da navegação e exploração de detalhes, usando ferramentas como o zoom ou ligações incorporados na imagem. A internet é o local onde, hoje em dia, já se disponibilizam estes ambientes imersivos, tornando esta experiência muita mais acessível a qualquer pessoa. Há poucos anos ainda, esta prática só era possível mediante o recurso a dispositivos especificamente construídos para o efeito e que, por isso, apenas estavam disponíveis a grupos restritos de utilizadores. Esta dissertação visa identificar as características de um ambiente 3D imersivo e as técnicas existentes e possíveis de serem usadas para maximizar a experiência de visualização. Apresentar-se-ão algumas aplicações destes ambientes e sua utilidade no nosso dia-a-dia, antevendo as tendências futuras de evolução nesta área. Serão apresentados exemplos de ferramentas para a composição e produção destes ambientes e serão construídos alguns modelos ilustrativos destas técnicas, como forma de avaliar o esforço de desenvolvimento e o resultado obtido, comparativamente com formas mais convencionais de transmitir e armazenar a informação. Para uma avaliação mais objectiva, submeteram-se os modelos produzidos à apreciação de diversos utilizadores, a partir da qual foram elaboradas as conclusões finais deste trabalho relativamente às potencialidades de utilização de ambientes 3D imersivos e suas mais diversas aplicações.

O YouTube: potencialidades pedagógicas na aprendizagem da Língua Inglesa no 1.º ciclo do ensino básico

Mestrado em Ensino Precoce do Inglês

Interactive light and sound table: an EPS@ISEP project

Interactive products are appealing objects in a technology-driven society and the offer in the market is wide and varied. Most of the existing interactive products only provide either light or sound experiences. Therefore, the goal of this project was to develop a product aimed for children combining both features. This project was developed by a team of four thirdyear students with different engineering backgrounds and nationalities during the European Project Semester at ISEP (EPS@ISEP) in 2012. This paper presents the process that led to the development of an interactive sound table that combines nine identical interaction blocks, a control block and a sound block. Each interaction block works independently and is composed of four light emitting diodes (LED) and one infrared (IR) sensor. The control is performed by an Arduino microcontroller and the sound block includes a music shield and a pair of loud speakers. A number of tests were carried out to assess whether the controller, IR sensors, LED, music shield and speakers work together properly and if the ensemble was a viable interactive light and sound device for children.

The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants

In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study

Behind video lectures in a MOOC

The year 2012 was the “boom year” in MOOC and all its outstanding growth until now, made us move forward in designing the first MOOC in our Institution (and the third in our country, Portugal). Most MOOC are video lectured based and the learning analytic process to these ones is just taking its first steps. Designing a video-lecture seems, at a first glance, very easy: one can just record a live lesson or lecture and turn it, directly, into a video-lecture (even here one may experience some “sound” and “camera” problems); but developing some engaging, appealing video-lecture, that motivates students to embrace knowledge and that really contributes to the teaching/learning process, it is not an easy task. Therefore questions like: “What kind of information can induce knowledge construction, in a video-lecture?”, “How can a professor interact in a video-lecture when he is not really there?”, “What are the video-lectures attributes that contribute the most to viewer’s engagement?”, “What seems to be the maximum “time-resistance” of a viewer?”, and many others, raised in our minds when designing video-lectures to a Mathematics MOOC from the scratch. We believe this technological resource can be a powerful tool to enhance students' learning process. Students that were born in digital/image era, respond and react slightly different to outside stimulus, than their teachers/professors ever did or do. In this article we will describe just how we have tried to overcome some of the difficulties and challenges we tackled when producing our own video-math-lectures and in what way, we feel, videos can contribute to the teaching and learning process at higher education level.

Une langue étragère, un ordinateur, une image: c'est simple comme bonjour!

Este artigo surgiu na sequência de um atelier “Une langue étrangère, un ordinateur, une image: c’est simple comme bonjour!”, desenvolvido no âmbito do XXI Congresso da Associação Portuguesa dos Professores de Francês, Images et imaginaires pour agir. Teve como propósito divulgar, experimentar e refletir sobre recursos digitais que podem dar um bom contributo ao processo de ensino e aprendizagem do Francês Língua Estrangeira (FLE). Evidencia-se o poder da imagem na construção do conhecimento, desafiando a criatividade e novos modos de ensinar a aprender. Verificou-se que os professores se interessaram pelas ferramentas digitais e evidenciaram a sua importância e a sua aplicabilidade nos contextos educativos. Neste sentido, o artigo divulga ferramentas informáticas focadas no desenvolvimento da oralidade/leitura/escrita do francês língua estrangeira, refere boas práticas de utilização em contexto de sala de aula, constituindo uma contribuição para a renovação da escola.

Sound levels and risk perceptions of music students during classes

It is well recognized that professional musicians are at risk of hearing damage due to the exposure to high sound pressure levels during music playing. However, it is important to recognize that the musicians’ exposure may start early in the course of their training as students in the classroom and at home. Studies regarding sound exposure of music students and their hearing disorders are scarce and do not take into account important influencing variables. Therefore, this study aimed to describe sound level exposures of music students at different music styles, classes, and according to the instrument played. Further, this investigation attempted to analyze the perceptions of students in relation to exposure to loud music and consequent health risks, as well as to characterize preventive behaviors. The results showed that music students are exposed to high sound levels in the course of their academic activity. This exposure is potentiated by practice outside the school and other external activities. Differences were found between music style, instruments, and classes. Tinnitus, hyperacusis, diplacusis, and sound distortion were reported by the students. However, students were not entirely aware of the health risks related to exposure to high sound pressure levels. These findings reflect the importance of starting intervention in relation to noise risk reduction at an early stage, when musicians are commencing their activity as students.

The role of cultural mega events In the enhancement of city’s image attributes

In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.

Quantification and viability analyses of Pseudokirchneriella subcapitata algal cells using image-based cytometry

This work aims to evaluate the feasibility of using image-based cytometry (IBC) in the analysis of algal cell quantification and viability, using Pseudokirchneriella subcapitata as a cell model. Cell concentration was determined by IBC to be in a linear range between 1 × 105 and 8 × 106 cells mL−1. Algal viability was defined on the basis that the intact membrane of viable cells excludes the SYTOX Green (SG) probe. The disruption of membrane integrity represents irreversible damage and consequently results in cell death. Using IBC, we were able to successfully discriminate between live (SG-negative cells) and dead algal cells (heat-treated at 65 °C for 60 min; SG-positive cells). The observed viability of algal populations containing different proportions of killed cells was well correlated (R 2 = 0.994) with the theoretical viability. The validation of the use of this technology was carried out by exposing algal cells of P. subcapitata to a copper stress test for 96 h. IBC allowed us to follow the evolution of cell concentration and the viability of copper-exposed algal populations. This technology overcomes several main drawbacks usually associated with microscopy counting, such as labour-intensive experiments, tedious work and lack of the representativeness of the cell counting. In conclusion, IBC allowed a fast and automated determination of the total number of algal cells and allowed us to analyse viability. This technology can provide a useful tool for a wide variety of fields that utilise microalgae, such as the aquatic toxicology and biotechnology fields.

Jogos digitais com contos infantis - Uma proposta de brinquedo-jogo para dispositivos móveis

O desenvolvimento e proliferação de equipamentos e produtos multimédia, permitindo a combinação de som, imagem e texto despoletou a emergência de novos estímulos que se associam a sensações, novas formas de interagir, de comunicar e também de brincar e aprender. Jogar e brincar são excelentes fontes de estímulos, principalmente para as crianças, pois potenciam a evolução da lógica, do raciocínio, das associações e da capacidade de escolha. No contexto dos jogos, decorrente da evolução tecnológica, o mercado dos jogos digitais tem vindo a expandir-se consideravelmente, nomeadamente na área dos jogos educativos. Os jogos educativos baseados em contos infantis permitem um enriquecimento de experiências, de capacidades sequenciais de lógica e promovem a apetência da criança para fantasiar num mundo paralelo. No entanto, do nosso ponto de vista, o mercado dos jogos digitais ainda tem um longo caminho a percorrer para fornecer de forma equilibrada este tipo de jogos educativos. Com este trabalho abordam-se as potencialidades que os jogos educativos baseados em contos infantis podem ter no desenvolvimento de algumas competências das crianças, nomeadamente através da análise das suas vantagens e dos seus aspetos negativos. O mercado dos jogos digitais é também analisado para determinar os seus contributos e as ideias principais presentes. A componente prática deste trabalho de mestrado contempla a criação de um jogo educativo baseado em contos infantis que corresponda aos interesses das crianças entre os 3 e os 5 anos de idade, e que fomente o desenvolvimento de algumas das suas competências a nível da linguagem. Os testes feitos com o protótipo do jogo permitem aferir a recetividade por parte das crianças. A simplicidade no manuseamento da aplicação e o facto de integrar histórias do imaginário infantil consideram-se fatores positivos e motivadores à utilização do jogo “Contos Baralhados: Brinca com as Histórias”.