The impact of national cultures on international marketing strategy and subsidiary performance of portuguese SME’s

The dynamic of the international business and its multidimensional nature requires the understanding of the complexities of different contexts dictated by cultural differences between countries. The purpose of this paper is to study, in depth howsmall and medium-sized companies develop their international marketing mix strategy in their overseas subsidiaries. We use the theoretical construct of Hofstede (1980, 1991) in the dimensions of Power Distance (PD), Uncertainty Avoidance (UA), Individualism (IND), Masculinity (MASC) and Long-Term Orientation (LTO) to assess the cross cultural differences between countries and the business practices to analyze the adaptation or standardization of the international marketing mix strategy of foreign Portuguese subsidiaries. Ourstudy uses an exploratoryand qualitative methodology. We conducted semi-structured interviews in order to achieve a good understanding ofinternational marketing mix strategy of four companies from different sectors. Our results show that the national cultural differences have great influence in the marketing strategy of the subsidiary. The business practices adjustments in the subsidiary company that proved to be necessary conditions for their performance are conducted by the products augmented offerings concerning the characteristics of the product, design and brand name in order to meet the requirements and specificities of the host country of the subsidiary.

Monetary and fiscal policies interactions in a monetary union with country-size asymmetry

Within a country-size asymmetric monetary union, idiosyncratic shocks and national fiscal stabilization policies cause asymmetric cross-border effects. These effects are a source of strategic interactions between noncoordinated fiscal and monetary policies: on the one hand, due to larger externalities imposed on the union, large countries face less incentives to develop free-riding fiscal policies; on the other hand, a larger strategic position vis-à-vis the central bank incentives the use of fiscal policy to, deliberately, influence monetary policy. Additionally, the existence of non-distortionary government financing may also shape policy interactions. As a result, optimal policy regimes may diverge not only across the union members, but also between the latter and the monetary union. In a two-country micro-founded New-Keynesian model for a monetary union, we consider two fiscal policy scenarios: (i) lump-sum taxes are raised to fully finance the government budget and (ii) lump-sum taxes do not ensure balanced budgets in each period; therefore, fiscal and monetary policies are expected to impinge on debt sustainability. For several degrees of country-size asymmetry, we compute optimal discretionary and dynamic non-cooperative policy games and compare their stabilization performance using a union-wide welfare measure. We also assess whether these outcomes could be improved, for the monetary union, through institutional policy arrangements. We find that, in the presence of government indebtedness, monetary policy optimally deviates from macroeconomic to debt stabilization. We also find that policy cooperation is always welfare increasing for the monetary union as a whole; however, indebted large countries may strongly oppose to this arrangement in favour of fiscal leadership. In this case, delegation of monetary policy to a conservative central bank proves to be fruitful to improve the union’s welfare.

Supporting leadership development by exposure to role models: two case studies

The idiomatic expression “In Rome be a Roman” can be applied to leadership training and development as well. Leaders who can act as role models inspire other future leaders in their behaviour, attitudes and ways of thinking. Based on two examples of current leaders in the fields of Politics and Public Administration, I support the idea that exposure to role models during their training was decisive for their career paths and current activities as prominent characters in their profession. Issues such as how students should be prepared for community or national leadership as well as cross-cultural engagement are raised here. The hypothesis of transculturalism and cross-cultural commitment as a factor of leadership is presented. Based on current literature on Leadership as well as the presented case studies, I expect to raise a debate focusing on strategies for improving leaders’ training in their cross-cultural awareness.

Literature, translation and national identity: Christina Rossetti and Rosalía de Castro in the work of Plácido Castro

Plácido Castro‘s work has aroused our interest, because it evolves around the question of Galician personality and identity. While working as a journalist and a translator or while writing essays on different literary issues, Plácido Castro has never forgotten his roots or his nation. One could even say that his whole life turns around Galicia. Our purpose is to make a critical analysis of his work, especially as a translator, and try to show how he used translation in order to develop national conscience and identity and to see how far his ideology interfered in the interpretation and translation of Rossetti‘s poetry, in which he found a great similarity with Rosalìa de Castro‘s work.

Constructing Cultural Policies in Romania. A possible model for communicating the national value system

The premise of this paper is that a model for communicating the national value system must start from a strategy aimed at the identification, the cultivation and communication of values that give consistency to the value system. The analysis concentrates on the elements of such strategies and on the implications of applying a value communication program on the identity architecture of the community. The paper will also discuss the role of the national value system in the context of the emerging global culture, where the individual has the power to create his/her own hybrid cultural model.

The cross crypto scheme cipher integration for securing SCADA component communication

Critical Infrastructures became more vulnerable to attacks from adversaries as SCADA systems become connected to the Internet. The open standards for SCADA Communications make it very easy for attackers to gain in-depth knowledge about the working and operations of SCADA networks. A number of Intenrnet SCADA security issues were raised that have compromised the authenticity, confidentiality, integrity and non-repudiation of information transfer between SCADA Components. This paper presents an integration of the Cross Crypto Scheme Cipher to secure communications for SCADA components. The proposed scheme integrates both the best features of symmetric and asymmetric encryptiontechniques. It also utilizes the MD5 hashing algorithm to ensure the integrity of information being transmitted.

Experimental and numerical evaluation of composite repairs on wood beams damaged by cross-graining

An experimental and Finite Element study was performed on the bending behaviour of wood beams of the Pinus Pinaster species repaired with adhesively-bonded carbon–epoxy patches, after sustaining damage by cross-grain failure. This damage is characterized by crack growth at a small angle to the beams longitudinal axis, due to misalignment between the wood fibres and the beam axis. Cross-grain failure can occur in large-scale in a wood member when trees that have grown spirally or with a pronounced taper are cut for lumber. Three patch lengths were tested. The simulations include the possibility of cohesive fracture of the adhesive layer, failure within the wood beam in two propagation planes and patch interlaminar failure, by the use of cohesive zone modelling. The respective cohesive properties were estimated either by an inverse method or from the literature. The comparison with the tests allowed the validation of the proposed methodology, opening a good perspective for the reduction of costs in the design stages of these repairs due to extensive experimentation.

Incorporating sustainability into a chemical company’s modus operandi

The intent of this dissertation is to review relevant existing management systems and chemical industry initiatives to identify synergies, overlaps and gaps with Sustainability best practices, to map the barriers to the incorporation of Sustainability and formulate recommendations to facilitate execution of Sustainability practices within existing management systems. A chemical industry Sustainability survey was conducted through APEQ, the Portuguese association of chemical companies, which constitutes the first baseline on the topic for this national industry association. The commonly used international standards and the Responsible Care® (RC) initiative were cross-referenced against the United Nations Global Compact Assessment Tool. Guidance on how to incorporate Sustainability into a company‘s modus operandi was collapsed into Sustainability Playbooks. The survey revealed that 73% of the APEQ member companies that participated in the survey have a Sustainability Plan. Both large and small/medium APEQ member companies see the market not willing to pay extra for ‗greener‘ products as one of the main barriers. APEQ large enterprise see complexity of implementation and low return on investment as the other most significant barriers while small/medium enterprise respond that the difficulty to predict customer sustainability needs is the other most significant barrier. Amongst many other insights from this survey reported to APEQ, Life Cycle Assessment practices were found to have a low level of implementation and were also considered of low importance, thus identifying a very important opportunity in Sustainability practices to be addressed by APEQ. Two hundred and seventy three assessment points from United Nations Global Compact Assessment Tool plus five additional items were cross-referenced with international standard requirements. With the authorization of the intellectual property owners, the United Nations Global Compact Assessment Tool was modified to introduce actionable recommendations for each gap identified by management standard. This tool was automated to output specific recommendations for 63 possible combinations after simply selecting from a list of commonly used management standards and the RC initiative. Finally this modified tool was introduced into Playbooks for Incorporation of Sustainability at two levels: a ―Get Started Playbook‖ for beginners or small/medium size enterprise and an ―Advanced Playbook‖ as a second advancement stage or for large enterprise.

Satisfação profissional dos técnicos de radiologia no setor privado e no setor público

A satisfação profissional é um tema atual, sendo alvo de diversas investigações, devido a este ter sido reconhecido como parte integrante nos cuidados de saúde como indicador de qualidade. De acordo com Spector (1997), a satisfação profissional pode ser explicada como medida no qual o trabalhador gosta do seu trabalho (satisfação profissional) ou não gosta do ser trabalho (insatisfação profissional). No entanto devido a conjuntura socioeconómica em que o país se encontra, e as constantes alterações vigentes no setor da saúde, parece fundamental avaliar as consequências destas alterações na satisfação profissional dos profissionais da saúde. Delineou-se este estudo, não experimental, descritivo e transversal com o objetivo principal de comparar e avaliar os níveis de satisfação profissional dos Técnicos de Radiologia a exercer funções no setor privado e público. Analisou-se também a relação da satisfação profissional com algumas variáveis sociodemográficas, nomeadamente a idade, género, remuneração e a experiência profissional. Para a recolha dos dados utilizou-se o questionário Minnesota Satisfaction Questionnaire-short version (Martins, 2012), sendo divulgado através de um inquérito on-line. No estudo participaram 110 técnicos de radiologia a nível nacional (40 a exercer funções no setor privado e 42 a exercer funções no setor público). Os resultados do presente estudo evidenciaram uma ligeira satisfação profissional (na autonomia, realização profissional, ambiente e chefia) nos técnicos de radiologia. Os técnicos de radiologia a exercer funções no setor público apresentam uma maior satisfação com a sua autonomia, que os técnicos de radiologia a exercer funções no setor privado. Foram evidenciadas correlações entre a satisfação profissional com a remuneração, a experiência profissional, a idade e o género. A escassez de estudos sobre a satisfação profissional dos técnicos de radiologia no setor privado e público é uma lacuna, fazendo deste estudo um estudo importante e revolucionário para direcionar novos estudos.

Perturbações da voz profissional: da prevalência ao impacto económico

Dissertação apresentada à Associação de Politécnicos do Norte para obtenção do Grau de Mestre em Gestão das Organizações, Ramo de Gestão de Empresas Orientação: Prof. Doutor Jorge Ferreira Dias de Figueiredo Co-Orientação: Mestre Luís Francisco de Oliveira Marques Metello

Overproduction of the english definitive article by portuguese learners: a cross-sectional study

The English article system is actually so complex that it presents many challenges for most non-native learners of English. The main difficulty of Portuguese learners, despite the numerous similarities between the two article systems, is noticeable in a marked tendency to produce the definite article where native speakers of English would not use it. This article reports the results of a cross-sectional study which examined the English definite article overproduction by a group of 12 Portuguese EFL learners with at least seven years of English instruction. The prediction is that these learners will exhibit evidence of transferring L1 features to their interlanguage when they overuse the definite article. The data were collected by means of a gap-filling task and a composition. The results found, as predicted, that these learners overused the in generic contexts. It is argued that this overuse is directly tied to and can be explained by transfer to somewhere and conceptual transfer principles.

Audiologists’ preferences for patient-centredness: a cross-sectional questionnaire study of cross-cultural differences and similarities among professionals in Portugal, India and Iran

Objective Patient-centredness has become an important aspect of health service delivery; however, there are a limited number of studies that focus on this concept in the domain of hearing healthcare. The objective of this study was to examine and compare audiologists’ preferences for patient-centredness in Portugal, India and Iran. Design The study used a cross-sectional survey design with audiologists recruited from three different countries. Participants A total of 191 fully-completed responses were included in the analysis (55 from Portugal, 78 from India and 58 from Iran). Main outcome measure The Patient–Practitioner Orientation Scale (PPOS). Results PPOS mean scores suggest that audiologists have a preference for patient-centredness (ie, mean of 3.6 in a 5-point scale). However, marked differences were observed between specific PPOS items suggesting these preferences vary across clinical situations. A significant level of difference (p<0.001) was found between audiologists’ preferences for patient-centredness in three countries. Audiologists in Portugal had a greater preference for patient-centredness when compared to audiologists in India and Iran, although no significant differences were found in terms of age and duration of experience among these sample populations. Conclusions There are differences and similarities in audiologists’ preferences for patient-centredness among countries. These findings may have implications for the training of professionals and also for clinical practice in terms of optimising hearing healthcare across countries.

Characterization of middle-ear condition of Oporto daycare children up-to 3 years-old: A cross sectional study

Objective The aim of this study was to determine tympanometric values of children who attend Oporto daycare centers and further analyze any relations with host and environmental factors. Methods Cross sectional study in a randomly selected sample of 117 daycare children up-to 3-years old from Oporto. Tympanometric measures were collected. Results Children presented in left ear (LE) a mean peak pressure (PP) of −156.53 daPa and a mean compliance of 0.16 cm3. Right ear (RE) revealed a PP of −145.61 daPa and a compliance of 0.19 cm3. Normal tympanograms (type A) had a lower frequency than abnormal tympanograms (type B and type C). There was a positive association between age and compliance (LE: p = 0.016; RE: p = 0.013) and between the presence of rhinorrhea and PP (LE: p = 0.002; RE: p < 0.05). Abnormal tympanograms were more frequent in Spring (RE: p = 0.009), in younger children (LE: p = 0.03) and in children that had rhinorrhea (LE: p = 0.002; RE: p = 0.044). Healthy children had a mean PP of −125.19 daPa and a mean compliance of 0.21 cm3 in LE and a mean PP of −144.27 daPa and a mean compliance of 0.22 cm3 in RE. Conclusion Tympanometric measures presented in this paper may be applicable to Oporto daycare children up-to 3 years-old. Most of daycare children revealed abnormal tympanograms. Age, rhinorrhea and season influenced children's middle-ear condition.

Projeto de uma ponte atirantada rodoferroviária sobre o rio Lima, Viana do Castelo

Trabalho académico com o objetivo do autor desenvolver um estudo prévio e um projeto de uma travessia sobre o rio Lima, na cidade de Viana do Castelo constituída por uma ponte de tirantes rodoferroviária. O projeto académico visa, também, desenvolver e compreender: os conceitos básicos, as metodologias de conceção, e o funcionamento de estruturas desse género. O motivo principal da escolha do tema é a necessidade de uma alternativa à ponte Eiffel em Viana do Castelo, e juntando o facto de em Portugal não existir nenhuma obra de arte de tirantes rodoferroviária até ao presente, seria interessante estudar e projetar uma estrutura rodoferroviária de tirantes. Das diversas possibilidades de sistemas estruturais estudados, adotou-se uma ponte que acomodará 4 vias rodoviárias e 2 vias ferroviárias, com um desenvolvimento total de 660 metros, constituída por dois vãos laterais com 165 metros cada um, e com um vão central de 330 metros. A obra de arte será em semi-leque com dois planos de tirantes, ancorados a duas torres de betão em Y invertido de altura aproximadamente de 110 metros. O tabuleiro será duplo misto aço-betão, constituído por duas vigas trianguladas do tipo Warren, e por carlingas, afastadas entre si de 15 metros com secções tubulares metálicas de espessura variável. As carlingas ao nível superior suportam a laje de betão, que constitui a rodovia, e inferiormente, suportam outra laje de betão para a parte ferroviária. O trabalho inicia-se com o enquadramento conceptual geral da envolvente da obra de arte, seguidamente com apresentação da evolução histórica ao longo do tempo das pontes de tirantes, e à apresentação de algumas pontes rodoferroviárias de tirantes. É realizada uma análise preliminar, onde se estudam as restrições, as condicionantes, o local de implantação, e o sistema da configuração geométrica a adotar na conceção estrutural. São descritos todos os tipos de materiais, equipamentos a utilizar, bem como as suas características mecânicas necessárias para o cálculo estrutural. A quantificação das ações e das combinações de cálculo efetuaram-se de acordo com as normas em vigor nacionais e europeias, designadamente os Eurocódigos das várias especialidades e o Regulamento de Segurança e Ações para Estruturas de Edifícios e Pontes. Efetuou-se um pré-dimensionamento e uma otimização de vários sistemas estruturais possíveis de todos os elementos estruturais, tendo em conta variáveis de estudo como a economia e a resistência estrutural das secções, por forma a chegar à solução final. A estrutura foi discretizada e analisada num modelo estático tridimensional num programa de cálculo automático. A análise de resultados foi efetuada longitudinalmente para a verificação dos Estados Limites Últimos e Estados Limites de Utilização dos elementos estruturais que constituem a ponte. Foi ainda efetuada uma estimativa orçamental da ponte no rio Lima na cidade de Viana do Castelo.