Gestão de risco: caso da Sonae Indústria

Dissertação para a obtenção do Grau de Mestre em Auditoria Orientador: Mestre Carlos Manuel Antunes Mendes

Gestão estratégica: balanced scorecard para uma entidade hospitalar

Dissertação para obtenção do Grau de Mestre em Contabilidade e Finanças Orientador: Doutora Cláudia Maria Ferreira Pereira Lopes

A novel framework for modeling value for the customer, an essay on negotiation

This paper proposes a novel framework for modelling the Value for the Customer, the so-called the Conceptual Model for Decomposing Value for the Customer (CMDVC). This conceptual model is first validated through an exploratory case study where the authors validate both the proposed constructs of the model and their relations. In a second step the authors propose a mathematical formulation for the CMDVC as well as a computational method. This has enabled the final quantitative discussion of how the CMDVC can be applied and used in the enterprise environment, and the final validation by the people in the enterprise. Along this research, we were able to confirm that the results of this novel quantitative approach to model the Value for the Customer is consistent with the company's empirical experience. The paper further discusses the merits and limitations of this approach, proposing that the model is likely to bring value to support not only the contract preparation at an Ex-Ante Negotiation Phase, as demonstrated, but also along the actual negotiation process, as finally confirmed by an enterprise testimonial.

Conceptual model for decomposing the value for the customer

Value has been defined in different theoretical contexts as need, desire, interest, standard /criteria, beliefs, attitudes, and preferences. The creation of value is key to any business, and any business activity is about exchanging some tangible and/or intangible good or service and having its value accepted and rewarded by customers or clients, either inside the enterprise or collaborative network or outside. “Perhaps surprising then is that firms often do not know how to define value, or how to measure it” (Anderson and Narus, 1998 cited by [1]). Woodruff echoed that we need “richer customer value theory” for providing an “important tool for locking onto the critical things that managers need to know”. In addition, he emphasized, “we need customer value theory that delves deeply into customer’s world of product use in their situations” [2]. In this sense, we proposed and validated a novel “Conceptual Model for Decomposing the Value for the Customer”. To this end, we were aware that time has a direct impact on customer perceived value, and the suppliers’ and customers’ perceptions change from the pre-purchase to the post-purchase phases, causing some uncertainty and doubts.We wanted to break down value into all its components, as well as every built and used assets (both endogenous and/or exogenous perspectives). This component analysis was then transposed into a mathematical formulation using the Fuzzy Analytic Hierarchy Process (AHP), so that the uncertainty and vagueness of value perceptions could be embedded in this model that relates used and built assets in the tangible and intangible deliverable exchange among the involved parties, with their actual value perceptions.

The verification of temporal KBS: SPARSE - a case study in power systems

In this paper we present VERITAS, a tool that focus time maintenance, that is one of the most important processes in the engineering of the time during the development of KBS. The verification and validation (V&V) process is part of a wider process denominated knowledge maintenance, in which an enterprise systematically gathers, organizes, shares, and analyzes knowledge to accomplish its goals and mission. The V&V process states if the software requirements specifications have been correctly and completely fulfilled. The methodologies proposed in software engineering have showed to be inadequate for Knowledge Based Systems (KBS) validation and verification, since KBS present some particular characteristics. VERITAS is an automatic tool developed for KBS verification which is able to detect a large number of knowledge anomalies. It addresses many relevant aspects considered in real applications, like the usage of rule triggering selection mechanisms and temporal reasoning.

O Balanced scorecard como instrumento integrador da gestão de risco

O Balanced Scorecard (BSC) e o Enterprise Risk Management (ERM – Gestão do Risco Empresarial) são conceitos úteis à gestão que pretende uma consciência sistematizada do negócio, atenta à incerteza e aos seus riscos. O BSC será uma forma de disciplinar a gestão da empresa para enfrentar a complexidade do mundo empresarial, podendo ser visto como um instrumento integrador da gestão de risco. Ao estudar, nomear e atualizar perspetivas fundamentais para análise da empresa e sua atividade, o BSC vai cingindo campos de atenção onde procurar fatores de risco ou oportunidade. Considerar o BSC a pensar na gestão de risco suscita dificuldades associadas à recolha de informação, ao seu tratamento e à construção de um mapa estratégico realista; contudo, julgamos o BSC como um bom caminho de aproximação a uma gestão de risco comprometida e realista.

Ontologies for reusing data cleaning knowledge

The emergence of new business models, namely, the establishment of partnerships between organizations, the chance that companies have of adding existing data on the web, especially in the semantic web, to their information, led to the emphasis on some problems existing in databases, particularly related to data quality. Poor data can result in loss of competitiveness of the organizations holding these data, and may even lead to their disappearance, since many of their decision-making processes are based on these data. For this reason, data cleaning is essential. Current approaches to solve these problems are closely linked to database schemas and specific domains. In order that data cleaning can be used in different repositories, it is necessary for computer systems to understand these data, i.e., an associated semantic is needed. The solution presented in this paper includes the use of ontologies: (i) for the specification of data cleaning operations and, (ii) as a way of solving the semantic heterogeneity problems of data stored in different sources. With data cleaning operations defined at a conceptual level and existing mappings between domain ontologies and an ontology that results from a database, they may be instantiated and proposed to the expert/specialist to be executed over that database, thus enabling their interoperability.

Motivações dos voluntários em ONG’s: uma revisão crítica da literatura

Este trabalho revê e discute de forma crítica a literatura sobre as motivações dos voluntários para doarem o seu tempo às ONG’s. Quanto melhor uma organização conhecer os voluntários, mais essa organização poderá ir de encontro às necessidades e expectativas desses mesmos indivíduos. Por isso, compreender as motivações que podem levar um indivíduo a doar o seu tempo a uma determinada organização e a manter-se nessa mesma organização é matéria relevante na gestão das ONG’s. Primeiro, o artigo mostra e compara os diferentes tipos de motivações associadas ao trabalho voluntário. Depois, apresenta-se uma tipologia que agrupa os determinantes das motivações dos voluntários em cinco grupos: o altruísmo, a socialização, o interesse pessoal, a carreira profissional e a aprendizagem e, por fim, a comunidade. Por fim, efectua-se uma análise que aponta três lacunas na literatura das motivações dos voluntários que justificam investigação adicional: (i) a omissão de diferenças entre as motivações relacionadas com a “Atracção” versus a “Retenção” dos voluntários; (ii) a focalização das investigações no contexto norte-americano e australiano; e (iii) a ausência de análises comparativas que relacionem as motivações por tipos de ONG’s.

Innovation and the performance of Portuguese businesses: a ‘SURE’ approach

There is a general consensus that in a competitive business environment, firms’ performance will depend on their capacity to innovate. To clarifying how, when and to what extent innovation affects the market and financial performance of firms, the authors deploy seemingly unrelated regression equation model to examine innovation in over 500 Portuguese firms from 1998 to 2004. The results confirm, as theorists have frequently assumed, that innovation positively affects firms’ performance; but they also suggest that the reverse is true, a result that is less intuitively obvious, given the complexity of the innovation process and local, national and global competitive environments.

Segurança contra intrusão em redes informáticas

Devido ao facto de hoje em dia a informação que é processada numa rede informática empresarial, ser cada vez mais de ordem confidencial, torna-se necessário que essa informação esteja o mais protegida possível. Ao mesmo tempo, é necessário que esta a informação esteja disponível com a devida rapidez, para os parceiros certos, num mundo cada vez mais globalizado. Com este trabalho pretende-se efectuar o estudo e implementação da segurança, numa pequena e genérica rede de testes, que facilmente seja extrapolada, para uma rede da dimensão, de uma grande empresa com potenciais ramificações por diversos locais. Pretende-se implementar/monitorização segurança quer externamente, (Internet service provider ISP) quer internamente (activos de rede, postos de trabalho/utilizadores). Esta análise é baseada na localização (local, wireless ou remota), e, sempre que seja detectada qualquer anomalia, seja identificada a sua localização, sendo tomadas automaticamente acções de protecção. Estas anomalias poderão ser geridas recorrendo a ferramentas open source ou comerciais, que façam a recolha de toda a informação necessária, e tomem acções de correcção ou alerta mediante o tipo de anomalia.