“Audiências cativas" em espaço escolar? O fenómeno das marcas-ilustração no manual escolar

O fenómeno do Marketing Escolar inscreve-se numa forma de publicitação do espaço escolar, a que não é alheio o papel da criança na sociedade de consumo actual. Centra-se esta pesquisa, na problematização da relação entre manual escolar – livro de carácter didáctico-pedagógico, em estreita conexão com os Programas Curriculares Nacionais – e product placement, ferramenta do Marketing, catalisadora da esfera do consumo, por outro. Em síntese, constata-se que, num mundo de marcas e bens globalizado, as fontes que conjuntamente constituem o mercado de influência das crianças são, afinal, múltiplas e dispersas, neutralizando portanto os efeitos da comercialização do currículo no modelo tridimensional de mercado.

Bilateral semidirect product decompositions of transformation monoids

In this paper we consider the monoid OR(n) of all full transformations on a chain with n elements that preserve or reverse the orientation, as well as its submonoids OD(n) of all order-preserving or order-reversing elements, OP(n) of all orientation-preserving elements and O(n) of all order-preserving elements. By making use of some well known presentations, we show that each of these four monoids is a quotient of a bilateral semidirectproduct of two of its remarkable submonoids.

Implementação de uma marca de produção e distribuição de citrinos biológicos: Orange made in Algarve

Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Teacher placement report: investigation: action research project investigating methods for promoting creativity in double bass students attending a portuguese music school

The investigation which employed the action research method (qualitative analysis)was divided into four fases. In phases 1-3 the participants were six double bass students at Nossa Senhora do Cabo Music School. Pilot exercises in creativity were followed by broader and more ambitious projects. In phase 4 the techniques were tested and amplified during a summer course for twelve double bass students at Santa Cecilia College.

Spectral and weak polynomial completeness for the product of nonsingular matrices

Let F be a field with at least four elements. In this paper, we identify all the pairs (A, B) of n x n nonsingular matrices over F, satisfying the following property: for every monic polynomial f (x) = x(n) + a(n-1)x(n-1) +... + a(1)x + a(0) over F, with a root in F and a(0) = (-1)(n) det(AB), there are nonsingular matrices X, Y is an element of F-nxn such that XAX(-1)Y BY-1 has characteristic polynomial f (x).