Elabora����o de um plano de marketing cultural para o Museu de Marinha

Disserta����o apresentada �� Escola Superior de Comunica����o Social para obten����o de grau de mestre em Publicidade e Marketing.

Reabilita����o energ��tica de um edif��cio de ��ndole cultural: Centro Cultural de Bel��m

Disserta����o de Natureza Cient��fica para obten����o do grau de Mestre em Engenharia Civil na ��rea de Especializa����o de Edifica����es

Cultural organizations and communication in portuguese decentralization policy

This paper intends to show the Portuguese municipalities��� commitment, since the first decade of this century, in cultural facilities of municipal management and how it provided 12 of the 18 district capitals of mainland Portugal with cultural equipment, but after all we want to know if this effort resulted in a regular, diverse, and innovative schedule. Investing in urban regeneration, local governments have tried to convert cities��� demographic changes (strengthening of the most educated and professionally qualified groups) in effective cultural demands that consolidate the three axes of development competitiveness-innovation-creativity. What the empirical study to the programming and communication proposals of those equipment shows is that it is not enough to provide cities with facilities; to escape to a utilitarian conception of culture, there is a whole work to be done so that such equipment be experienced and felt as new public sphere. Equipment in which proposals go through a fluid bind, constructed through space and discourse with local community, devoted a diversified and innovative bet full filling development axis. This paper presents in a systematic way what contributes to this binding on the analyzed equipment.

Cultural organizations and communication in portuguese decentralization policy

This presentation intends to show to what extent the Portuguese municipalities��� commitment, from the first decade of this century, in cultural facilities of municipal management and which has provided 12 of the 18 district capitals of mainland Portugal with equipment, resulted in a regular, diverse and innovative schedule. Investing in urban regeneration, local government has tried to convert cities��� demographic changes (strengthening of the most educated and professionally qualified groups) in effective cultural demands that consolidate the three axes of development competitiveness-innovation-creativity. What the empirical study to the programming and communication proposals of those equipment shows is that it is not enough to provide cities with facilities; to escape to a utilitarian conception of culture, there is a whole work to be done so that such equipment be experienced and felt as new public sphere. Equipment in which proposals go through a fluid bind, constructed through space and discourse with local community, devotes a diversified and innovative bet full filling development axis. This paper presents in a systematic way what contributes to this binding on the analyzed equipment.

Portuguese newspapers��� front-page and the coverage of European Cultural Capital: Porto 2001 and Guimar��es 2012

Portugal hosted in the last thirteen years, two editions of the event European Cultural Capital; this paper intends to illustrate the coverage that Portuguese newspapers (daily newspapers P��blico, Di��rio de Not��cias, Correio da Manh�� and Jornal de Not��cias, a weekly newsmagazine Vis��o and a weekly newspaper Expresso) made, through referrals in front-page and respective developments within the editions, to each of the events and that allows us to define the main moments that marked each of them, patterns of action, the major players, planning and programming types. The European Cultural Capital project elects, from year to year, cities of different EU member states with the main goal of ���contributing to bring together the Europe��s people" (words of M��lina Mercouri, Greek Minister of Culture who, in 1985, proposed the launch of this initiative) and encouraging the elected urban space to present new cultural paradigms. In the genesis of this model is the cultural decentralization���s vector, a possibility to medium-sized cities of funding public works, restoring heritage and promoting themselves in touristic terms, of giving visibility to cities away from cultural and creative industries��� major distribution centers. A crucial factor to achieve this goal is media coverage. This paper outline the information that the Portuguese press ran over the two years that elapsed the latest editions of the European Cultural Capital in Portugal, namely that media coverage have deviated from the disclosure of the events��� schedule to suggest itineraries of visit and little or not even question the role that cities, promoting such initiatives, have as places of innovation in terms of cultural policies, artistic production and innovation, in urban and environmental regeneration, in economic revitalization, in training and creating new artists and new audiences and in boosting the confidence of local communities. The content analysis performed to articles shows how press is essential to the promotion of cities as cultural/touristic destinations as it stimulates consumption among residents and attracts visitors, with the possible dire consequence of turning the cultural journalist into an agent of touristic instead of cultural promotion.

Newspaper coverage impact on cultural events: Porto 2001 and Guimar��es 2012: European Cultural Capitals

Artigo baseado na comunica����o proferida no 1st International Symposium on Media Studies, realizado na Akdeniz Universitesi Yay��nlar��, Antalya, Turquia, 21-23 de novembro de 2013

Jornalismo cultural: as fontes e os g��neros jornal��sticos: o caso do P��blico

Relat��rio de est��gio apresentado �� Escola Superior de Comunica����o Social como parte dos requisitos para obten����o de grau de mestre em Jornalismo.

Reafirmar a Identidade cultural local: o patrim��nio cultural imaterial local como recurso

Disserta����o conducente �� obten����o do grau de Mestre em Educa����o Social e Interven����o Comunit��ria, sob orienta����o do Professor Doutor Lu��s Manuel Costa Moreno

Produ����o cultural: do privado ao p��blico: dois mundos, duas realidades

Relat��rio de Est��gio submetido �� Escola Superior de Teatro e Cinema para cumprimento dos requisitos necess��rios �� obten����o do grau de Mestre em Teatro - especializa����o em Produ����o.

Comunidade real, comunidade imaginada: observa����o participante em contexto de est��gio numa associa����o cultural: relat��rio de est��gio

Relat��rio de Est��gio submetido �� Escola Superior de Teatro e Cinema para cumprimento dos requisitos necess��rios �� obten����o do grau de Mestre em Teatro - especializa����o em Teatro e Comunidade.