La crisis del modelo actual. Los MOOC y la búsqueda de un modelo de negocio

La actual crisis económica ha tenido impacto en prácticamente todos los sectores socioeconómicos, entre los que se incluye la educación como uno de los grandes perjudicados. En este momento de incertidumbre sobre la viabilidad de la educación tradicional y la supuesta burbuja en la enseñanza (agravada por las tasas de paro juvenil), surgen los MOOC como respuesta a la necesidad de acercamiento entre la formación y la sociedad del conocimiento. Pero que los cursos masivos y abiertos marquen el futuro de la educación dependerá en gran medida de su viabilidad económica. Aunque aun no se haya encontrado un modelo de negocio definitivo, las plataformas de MOOC experimentan con diferentes alternativas que, unidas a la escalabilidad de los proyectos, es previsible que generen grandes resultados.

Augmented and Virtual Reality techniques for footwear

The use of 3D imaging techniques has been early adopted in the footwear industry. In particular, 3D imaging could be used to aid commerce and improve the quality and sales of shoes. Footwear customization is an added value aimed not only to improve product quality, but also consumer comfort. Moreover, customisation implies a new business model that avoids the competition of mass production coming from new manufacturers settled mainly in Asian countries. However, footwear customisation implies a significant effort at different levels. In manufacturing, rapid and virtual prototyping is required; indeed the prototype is intended to become the final product. The whole design procedure must be validated using exclusively virtual techniques to ensure the feasibility of this process, since physical prototypes should be avoided. With regard to commerce, it would be desirable for the consumer to choose any model of shoes from a large 3D database and be able to try them on looking at a magic mirror. This would probably reduce costs and increase sales, since shops would not require storing every shoe model and the process of trying several models on would be easier and faster for the consumer. In this paper, new advances in 3D techniques coming from experience in cinema, TV and games are successfully applied to footwear. Firstly, the characteristics of a high-quality stereoscopic vision system for footwear are presented. Secondly, a system for the interaction with virtual footwear models based on 3D gloves is detailed. Finally, an augmented reality system (magic mirror) is presented, which is implemented with low-cost computational elements that allow a hypothetical customer to check in real time the goodness of a given virtual footwear model from an aesthetical point of view.

La transformación del ecosistema mediático español: el caso de eldiario.es

El ecosistema mediático español se está transformando a ritmo vertiginoso, de manera similar a la política nacional y con muchas claves coincidentes como la participación ciudadana. Tras unos años de experimentación en torno a contenidos, organización y sobre todo modelos de negocio de los nuevos medios, en España se están consolidando proyectos de sumo interés. Uno de ellos es eldiario.es, medio nativo digital encabezado por el periodista Ignacio Escolar que se ha colocado entre los medios más influyentes del país, entre los más visitados en Internet, y ello gracias a un periodismo de calidad especializado en contenidos de política nacional, aderezados con un toque social. En el presente artículo se analiza la evolución de los medios nativos digitales en España durante el último lustro, poniendo el foco en el caso aludido por la originalidad de su modelo de negocio y por el impacto de sus contenidos de actualidad política.

La empresa social en España y en Italia durante la crisis ¿un laboratorio de innovación económica y social?

En este artículo analizamos el desarrollo de empresa social en España e Italia en el marco de la crisis económica y social, en términos de difusión y marco jurídico. De esta manera, definimos los confines del “ecosistema” de la empresa social en los dos países e identificamos elementos comunes y especifidades. La hipótesis es que la empresa social representa una herramienta de generación de respuestas proactivas a la crisis, impulsando trayectorias de innovación económica y social, y contribuyendo a un modelo de desarrollo económica y socialmente sostenible. La innovación surge de la capacidad de las empresas sociales de generar respuestas innovativas a demandas emergentes, de su capacidad de crear al mismo tiempo valor social y económico, de satisfacer necesidades individuales y colectivas, de activar dinámicas de cambio de medio y largo plazo, de estimular dinámicas de emprendimiento, de empoderamiento y de valorización en el territorio. Sin embargo, el carácter innovador de la empresa social no surge simplemente de una empresarializacción del Tercer Sector tradicional, y mucho menos como consecuencia de la transferencia de servicios fundamentales del estado a asociaciones, cooperativas y empresas sociales, si con eso se persigue el simple objetivo de reducción de los gastos públicos. Al contrario, detrás de la retórica de la innovación social se puedan esconder proyectos de reducción de los gastos de servicios a través de la reducción de los salarios y de la cualidad de los servicios. El artículo, a partir de la comparación de la difusión del fenómeno y de las perspectivas de desarrollo en España y en Italia, termina con una reflexión crítica sobre las luces y sombras, los riesgos y las oportunidades, relacionados con la difusión de la empresa social, o sea, de la integración de la acción solidaria y la acción económica en prácticas que son al mismo tiempo empresariales y con finalidades sociales.

Modelo de negocio para mejorar la competitividad de la cadena productiva del cuy en Lambayeque-Perú

El principal problema que atraviesan los pequeños productores en la región Lambayeque y en su mayoría a nivel nacional es el bajo nivel de competitividad en sus respectivas cadenas productivas, esto se debe a que no cuentan con una adecuada gestión asociativa y empresarial, desconocen técnicas en manejos productivo y presentan deficiente articulación comercial teniendo como efecto directo bajos niveles de calidad de vida. La presente investigación tiene como objetivo principal plantear un modelo de negocio para mejorar la competitividad de la cadena productiva del cuy en una organización cooperativa de productores de cuyes del distrito de Mórrope, identificando los factores que determinan la competitividad, además plasmando los diversos elementos, componentes, estrategias y actividades que se unen para concretar el objetivo principal. Se presentará un diagnóstico inicial de la Cooperativa en estudio, los datos obtenidos son resultado de visitas y talleres con los asociados quienes respondieron a una encuesta y entrevistas, así mismo para el diagnóstico regional de la cadena del cuy se realizó la búsqueda de información primaria y secundaria, reforzado con entrevistas a especialistas del tema a nivel regional. Finalmente se utilizó la herramienta del marco lógico y del lienzo de modelo de negocio “Canvas” para plasmar la propuesta de mejora de la competitividad en beneficio de la cooperativa en estudio y que servirá como base para replicarse en otras organizaciones siendo acompañada de propuestas reales, validadas por especialistas.

Empresa privada y participación digital: modelo de negocio y derecho de petición en Change.org

Esta investigación pretende aproximarse al papel de Change.org como plataforma de petición electrónica en España, donde no existen alternativas administradas por los poderes públicos. Mediante un análisis de contenido cualitativo y una entrevista semi-estructurada, investigamos el modelo de negocio de la página, con el objetivo de conocer su política de protección de datos, su sistema de verificación de los usuarios y, de forma más general, el marco legislativo en el que opera. Los resultados obtenidos muestran al proyecto alejado del derecho de petición español, con un sistema de testeo laxo y que basa sus beneficios en el coste por adquisición.

Applying model-driven engineering to the development of Rich Internet Applications for Business Intelligence

Business Intelligence (BI) applications have been gradually ported to the Web in search of a global platform for the consumption and publication of data and services. On the Internet, apart from techniques for data/knowledge management, BI Web applications need interfaces with a high level of interoperability (similar to the traditional desktop interfaces) for the visualisation of data/knowledge. In some cases, this has been provided by Rich Internet Applications (RIA). The development of these BI RIAs is a process traditionally performed manually and, given the complexity of the final application, it is a process which might be prone to errors. The application of model-driven engineering techniques can reduce the cost of development and maintenance (in terms of time and resources) of these applications, as they demonstrated by other types of Web applications. In the light of these issues, the paper introduces the Sm4RIA-B methodology, i.e., a model-driven methodology for the development of RIA as BI Web applications. In order to overcome the limitations of RIA regarding knowledge management from the Web, this paper also presents a new RIA platform for BI, called RI@BI, which extends the functionalities of traditional RIAs by means of Semantic Web technologies and B2B techniques. Finally, we evaluate the whole approach on a case study—the development of a social network site for an enterprise project manager.

Overcoming resistance to change in business innovation processes

This paper summarizes the experience gained in dealing with resistance to change appeared in the companies when they develop innovative processes related to the adoption of new technologies, tools, equipment, infrastructure and methodologies. Technological innovation is rapidly absorbed by society on a personal level. But at the enterprise level, resistance to innovation can occur at any hierarchical level of the company and may appear with different intensity. Depending on the type of enterprise, the hierarchical level of the employee, the intensity of resistance and other factors, the measures taken are different. In this paper we summarize our experience in the cataloging of the resistance to innovation in terms of impact on workers and showing how technology education and business training can help overcome these resistance forces. This paper describes the experience acquired over 22 projects deployed in the period 2005 to 2011 and that has affected a total of 264 workers of different cultural, technological, business and hierarchical levels.

Feedbacks between vegetation pattern and resource loss dramatically decrease ecosystem resilience and restoration potential in a simple dryland model

Conceptual frameworks of dryland degradation commonly include ecohydrological feedbacks between landscape spatial organization and resource loss, so that decreasing cover and size of vegetation patches result in higher water and soil losses, which lead to further vegetation loss. However, the impacts of these feedbacks on dryland dynamics in response to external stress have barely been tested. Using a spatially-explicit model, we represented feedbacks between vegetation pattern and landscape resource loss by establishing a negative dependence of plant establishment on the connectivity of runoff-source areas (e.g., bare soils). We assessed the impact of various feedback strengths on the response of dryland ecosystems to changing external conditions. In general, for a given external pressure, these connectivity-mediated feedbacks decrease vegetation cover at equilibrium, which indicates a decrease in ecosystem resistance. Along a gradient of gradual increase of environmental pressure (e.g., aridity), the connectivity-mediated feedbacks decrease the amount of pressure required to cause a critical shift to a degraded state (ecosystem resilience). If environmental conditions improve, these feedbacks increase the pressure release needed to achieve the ecosystem recovery (restoration potential). The impact of these feedbacks on dryland response to external stress is markedly non-linear, which relies on the non-linear negative relationship between bare-soil connectivity and vegetation cover. Modelling studies on dryland vegetation dynamics not accounting for the connectivity-mediated feedbacks studied here may overestimate the resistance, resilience and restoration potential of drylands in response to environmental and human pressures. Our results also suggest that changes in vegetation pattern and associated hydrological connectivity may be more informative early-warning indicators of dryland degradation than changes in vegetation cover.

Assessment of University External Internships. Towards a Mixed Model for Measuring the Acquisition of Skills and the Satisfaction of Parties Involved

The continuous improvement of management and assessment processes for curricular external internships has led a group of university teachers specialised in this area to develop a mixed model of measurement that combines the verification of skill acquisition by those students choosing external internships with the satisfaction of the parties involved in that process. They included academics, educational tutors of companies and organisations and administration and services personnel in the latter category. The experience, developed within University of Alicante, has been carried out in the degrees of Business Administration and Management, Business Studies, Economics, Advertising and Public Relations, Sociology and Social Work, all part of the Faculty of Economics and Business. By designing and managing closed standardised interviews and other research tools, validated outside the centre, a system of continuous improvement and quality assurance has been created, clearly contributing to the gradual increase in the number of students with internships in this Faculty, as well as to the improvement in satisfaction, efficiency and efficacy indicators at a global level. As this experience of educational innovation has shown, the acquisition of curricular knowledge, skills, abilities and competences by the students is directly correlated with the satisfaction of those parties involved in a process that takes the student beyond the physical borders of a university campus. Ensuring the latter is a task made easier by the implementation of a mixed assessment method, combining continuous and final assessment, and characterised by its rigorousness and simple management. This report presents that model, subject in turn to a persistent and continuous control, a model all parties involved in the external internships are taking part of. Its short-term results imply an increase, estimated at 15% for the last course, in the number of students choosing curricular internships and, for the medium and long-term, a major interweaving between the academic world and its social and productive environment, both in the business and institutional areas. The potentiality of this assessment model does not lie only in the quality of its measurement tools, but also in the effects from its use in the various groups and in the actions that are carried out as a result of its implementation and which, without any doubt and as it is shown below, are the real guarantee of a continuous improvement.