Metodología para el estudio del brand-placement con enfoque de género: más allá del análisis de contenido

La mayoría de los estudios realizados sobre el tratamiento de género en la publicidad audiovisual se ciñen al formato convencional. Los nuevos formatos no se adecuan siempre a estos patrones. Con este fin, se ha elaborado un protocolo de análisis para estudiar la estructura del brand-placement, como forma no convencional de publicidad, en temas de género en la ficción española. Esta herramienta ha sido sometida a rigurosos controles de fiabilidad y validez con el ánimo de garantizar la confiabilidad y rigurosidad científica de las mismas, tanto en su composición como en su aplicación.

Stretching dependence of the vibration modes of a single-molecule Pt-H2-Pt bridge

A conducting bridge of a single hydrogen molecule between Pt electrodes is formed in a break junction experiment. It has a conductance near the quantum unit, G0=2e2∕h, carried by a single channel. Using point-contact spectroscopy three vibration modes are observed and their variation upon isotope substitution is obtained. The stretching dependence for each of the modes allows uniquely classifying them as longitudinal or transversal modes. The interpretation of the experiment in terms of a Pt-H2-Pt bridge is verified by density-functional theory calculations for the stability, vibrational modes, and conductance of the structure.

Effects of static stretching following a dynamic warm-up on speed, agility and power

Static stretching prior to sport has been shown to decrease force production in comparison to the increasing popularity of dynamic warm-up methods. However some athletes continue to use a bout of static stretching following dynamic methods. The purpose of this study was to investigate the effects on speed, agility and power following a period of additional static stretching following a dynamic warm-up routine. Twenty-five male University students who participated in team sports performed two warm-up protocols concentrating on the lower body one week apart through a randomised cross over design. The dynamic warm-up (DW) protocol used a series of specific progressive exercises lasting 10 minutes over a distance of 20m. The dynamic warm-up plus static stretching (DWS) protocol used the same DW protocol followed by a 5 minute period during which 7 muscle groups were stretched. Following each warm-up the subjects performed a countermovement vertical jump, 20m sprint and Illinois agility test, 1 minute apart. The results demonstrated no significant differences in speed, agility and jump performance following the two protocols DW and DWS. The study concludes that performing static stretching following a dynamic warm-up prior to performance does not significantly affect speed, agility and vertical jump performance.

Aplicación de tecnologías de procesamiento de lenguaje natural y tecnología semántica en Brand Rain y Anpro21

Este artículo presenta la aplicación y resultados obtenidos de la investigación en técnicas de procesamiento de lenguaje natural y tecnología semántica en Brand Rain y Anpro21. Se exponen todos los proyectos relacionados con las temáticas antes mencionadas y se presenta la aplicación y ventajas de la transferencia de la investigación y nuevas tecnologías desarrolladas a la herramienta de monitorización y cálculo de reputación Brand Rain.