Productividad científica en España sobre las profesiones de comunicación entre 1971 y 2009

A la luz de la Convergencia Europea, los títulos de grado en comunicación elaborados en España están fundamentados en las competencias requeridas para el ejercicio de cada una de las profesiones. Es necesario, pues, analizar al profesional de la Publicidad y las Relaciones Públicas, del Periodismo y de la Comunicación Audiovisual. Este trabajo pretende conocer los estudios de investigación centrados en este tema. Realiza una revisión sistemática de los artículos, libros y tesis doctorales sobre las profesiones de comunicador desde la década de los setenta hasta 2009, en las bases de datos ISOC, ISBN y TESEO. Extrae indicadores bibliométricos y sigue los criterios de evaluación mantenidos por la CNEAI (Comisión Nacional Evaluadora de la Actividad Investigadora) y la ANECA (Agencia Nacional de Evaluación de la Calidad y Acreditación) para valorar las investigaciones. Los resultados muestran que es la firma del Plan Bolonia lo que parece iniciar un ciclo de atención hacia las profesiones de comunicación. Periodismo es la profesión más estudiada. La mayoría de los estudios no cumplen con los criterios de calidad de las agencias evaluadoras. En conjunto, se observa la necesidad de aumentar la cantidad y la calidad de las investigaciones para realizar planes de estudios «basados en evidencia», así como la pertinencia de fortalecer la formación de los investigadores en la metodología de la investigación social.

Medios online y publicidad: perfiles profesionales en Educación Superior

Los cambios tecnológicos producidos en la sociedad de la información, con especial atención a Internet, inciden también en el sistema educativo. Esta situación es especialmente significativa en aquellas carreras con perfiles profesionales definidos y que utilizan los medios para llegar a sus públicos, como es el caso de la Publicidad y las Relaciones Públicas. Se plantea un estudio exploratorio que pretende averiguar si la actual oferta educativa integra las competencias relacionadas con los perfiles profesionales en torno al medio online. Se utilizan las definiciones y competencias de los perfiles centrados en el medio online (ej. Community Manager, SEO, SEM) y otras ampliamente conocidas por el sector publicitario (planificador en Internet). La investigación se centra en las cinco universidades españolas con más alumnos en estudios de publicidad y relaciones públicas: UCM, RJC, UVA, UA y UOC. Se analizan los cursos de licenciatura aún vigentes, títulos propios, masteres universitarios y doctorado. Todos ellos en relación directa con la publicidad y las relaciones públicas. Los resultados permiten evaluar tanto la información disponible como la oferta educativa para el aprendizaje de las competencias de estos perfiles en el marco de la EEES.

Construction of Structures I in Moodle: a new teaching methodology in the Degree of Building Engineer

The subject of Construction of Structures I studies, from a constructive point of view and taking into account current legislation, reinforced concrete structures used in buildings, through the acquisition of knowledge and construction criteria required in the profession of a Technical Architect. The contents acquired in this course are essential for further professional development of technicians and are closely related to many of the subjects taught in the same or other courses of the Degree in Technical Architecture at the University of Alicante. The aim of this paper is to present, analyze and discuss the development of a new methodology proposed in the mentioned subject, as it supposed an important change in the traditional way of teaching Construction and Structures I. In order to incorporate new teaching tools in 2013-2014, the course has been implemented by using a Moodle software tool to promote blended learning with online exercises. Our Moodle community allows collaborative work within an open-source platform where teachers and students share a new and personalized learning environment. Students are easily used to the interface and the platform, value the constant connection with teachers or other fellows and completely agree with the possibility of making questions or share documents 24 hours a day. The proposed methodology consists of lectures and practical classes. In the lectures, the basics of each topic are discussed; class attendance, daily study and conducting scheduled exercises are indispensable. Practical classes allow to consolidate the knowledge gained in theory classes by solving professional exercises and actual construction problems related to structures, that shall be compulsorily delivered online. So, after the correction of the teacher and the subsequent feedback of students, practical exercises ensure lifelong learning of the student, who can download any kind of material at any time (constructive details, practical exercises and even corrected exams). Regarding the general evaluation system, goals achievement is assessed on an ongoing basis (65% of the final mark) along the course through written and graphic evidences in person and online, as well as a individual development of a workbook. In all cases, the acquisition of skills, the ability to synthesize, the capacity of logical and critical thinking are assessed. The other 35 % of the mark is evaluated by a complementary graphic exam. Participation in the computing platform is essential and the student is required to do and present, at least 90% of the practices proposed. Those who do not comply with the practices in each specific date could not be assessed continuously and may only choose the final exam. In conclusion, the subject of Construction of Structures I is essential in the development of the regulated profession of Technical Architect as they are considered, among other professional profiles, as specialists in construction of building structures. The use of a new communication platform and online teaching allows the acquisition of knowledge and constructive approaches in a continuous way, with a more direct and personal monitoring by the teacher that has been highly appreciated by almost 100% of the students. Ultimately, it is important to say that the use of Moodle in this subject is a very interesting tool, which was really well welcome by students in one of the densest and important subjects of the Degree of Technical Architecture.

Differences between the personal, social and emotional profiles of teaching and computer engineering professionals and students

The evidence suggests that emotional intelligence and personality traits are important qualities that workers need in order to successfully exercise a profession. This article assumes that the main purpose of universities is to promote employment by providing an education that facilitates the acquisition of abilities, skills, competencies and values. In this study, the emotional intelligence and personality profiles of two groups of Spanish students studying degrees in two different academic disciplines – computer engineering and teacher training – were analysed and compared. In addition, the skills forming part of the emotional intelligence and personality traits required by professionals (computer engineers and teachers) in their work were studied, and the profiles obtained for the students were compared with those identified by the professionals in each field. Results revealed significant differences between the profiles of the two groups of students, with the teacher training students scoring higher on interpersonal skills; differences were also found between professionals and students for most competencies, with professionals in both fields demanding more competencies that those evidenced by graduates. The implications of these results for the incorporation of generic social, emotional and personal competencies into the university curriculum are discussed.