Urban Planning 1: Topics and Debates

The texts collected are a sample of the topics for study and debate that have been part of the Urban Planning 1 subject in the second year of the Bachelor Degree in Architecture during the academic year 2014-2015. These notes have been prepared by students as part of exercises of debate and presentation. The main aim of these exercises is to raise different questions about topics that have formed part of the discipline of Urban Studies for years. Items and articles which have been used for the discussion and preparation of presentations are some of those collected in the book "The city reader". Stout, F (2003) The city reader. Urban Reader Series. Routledge. London and New York.

Asymmetric effects of online consumer reviews

Consumers tend to seek heuristic information cues to simplify the amount of information involved in tourist decisions. Accordingly, star ratings in online reviews are a critical heuristic element of the perceived evaluation of online consumer information. The objective of this article is to assess the effect of review ratings on usefulness and enjoyment. The empirical application is carried out on a sample of 5,090 reviews of 45 restaurants in London and New York. The results show that people perceive extreme ratings (positive or negative) as more useful and enjoyable than moderate ratings, giving rise to a U-shaped line, with asymmetric effects: the size of the effect of online reviews depends on whether they are positive or negative.