3 resultados para Isabel, Queen, consort of Denis, King of Portugal, 1271-1336

em Universidad de Alicante


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There is no question nowadays as to the international and powerful status of English at a global scale and, consequently, as to its presence in non-English speaking countries at different levels. Linguistically speaking, English is one of the languages which have mostly influenced Spanish throughout its history and especially from the late 1960s. In this study, the impact of English on Spanish is considered in the language of sports; particularly, sports Anglicisms and false Anglicisms are analysed. Due attention is paid to the different forms that an Anglicism may adopt and to which of those forms are more widely accepted or rejected by prescriptivists and speakers at large, in the light of a contrastive analysis of their appearance in the Nuevo diccionario de anglicismos, the Diccionario de la Real Academia Española and the Corpus de Referencia del Español Actual.

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Más allá del mito de la discreta regente de España, María Cristina de Habsburgo ofrece una imagen poliédrica que puede contribuir a calibrar la importancia política, cultural y social de la representación simbólica de la corona. Las imágenes —oficial, de la oposición y populares— de María Cristina son analizadas desde diversas perspectivas: la consolidación de una monarquía en crisis tras el fallecimiento de Alfonso XII pocos años después de la República, la creación de una identidad nacional todavía no afirmada y la conformación de los estereotipos de género en torno al discurso de la separación de esferas. Imágenes que daban respuestas muchas veces divergentes a las circunstancias que distinguían a Maria Cristina de otros monarcas: era regente y no reina por derecho propio, era extranjera pero ocupaba el trono español y era mujer pero desempeñaba la más alta magistratura del país.

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In the context of the fashion market, this study aims to analyze opinion leadership and, specifically, to verify the correlation that may exist between opinion leadership, fashion innovativeness and attitude towards fashion advertising. It is also intended to identify two different consumer groups: opinion leaders and fashion followers based on “opinion leadership” construct. Data collection was done through a self-administered questionnaire with a convenience sample of 203 graduate and postgraduate students of two universities of Porto, the second major city of Portugal. Results show a positive correlation between fashion innovativeness, fashion opinion leadership, and attitude towards fashion advertising. It was possible to identify two groups of consumers: fashion influencers, who exhibit a moderate sense of innovativeness and a positive attitude towards fashion advertising; and fashion followers who don’t consider themselves neither innovators nor opinion leaders, but have a moderate positive attitude towards fashion advertising.