Social networks in cultural industries

Although cultural industries can benefit from social networks in many ways, few Spanish studies examine the extent to which firms within this economic sector actually use such networks. This study's objective is to investigate the role of online social networks in Spanish cultural firms. The study begins with a literature review on cultural industries and social networks. Then the study proceeds to a Delphi analysis that draws upon experts' opinions. Results reveal a predominance of utilitarian uses over expressive ones, as well as an overriding use of proactive motivations rather than reactive ones within the context of cultural firms' use of social networks. The study confirms the profitability of these networks and the transfer of influence or power from providers to the consumers of cultural goods and services.

Social Changes Reflected in Specialized Languages: Lexical Re-/deconstruction in Lesbian Studies

One of the most important factors of recognition, belonging and identification in scientific communities is their specialized language: doctors, mathematicians and anthropologists feel they are part of a group with which they can interact because they share a common “language”. While ideology is present in all academic registers, it is in human sciences where its presence (or absence) leads to more visible linguistic phenomena. An interesting example is that of lesbian studies: as non-heterosexual members of society have become less stigmatized, lesbian studies have developed a language of their own. In our paper, we shall explore the mechanisms used in the creation of specific vocabulary in this academic area, paying special attention to the refashioning or deconstruction of meaning of established terms as a result of changes in social perception or the challenging of pre-determined meanings.