Myth, Language, and Complex Ideologies

Ideologies use for their conservation and propagation persuasive methods of communication: rhetoric. Rhetoric is analyzed from the semiotic and logical-mathematical points of view. The following hypotheses are established: (1) language L is a self-explanatory system, mediated by a successive series of systems of cultural conventions, (2) connotative significances of an ideological advertising rhetoric must be known, and (3) the notion of ideological information is a neutral notion that does not imply the valuation of ideology or its conditions of veracity or falsification. Rhetorical figures like metonymy, metaphor, parable analogy, and allegory are defined as relations. Metaphor and parable are order relations. Operations of metonymic and metaphoric substitution are defined and several theorems derived from these operations have been deduced.

‘La familia ya no es lo que era’: intercultural lesbian relationships in contemporary Spanish cinema

Este artículo considera el papel variable de las mujeres con respecto a la institución del matrimonio y al entorno familiar a través de la representación cinematográfica de relaciones interculturales y de lesbianas. Sostiene que ese tipo de relación constituye un ejemplo de la visibilidad emergente de formas familiares alternativas al modelo heteronormativo. Tomando en cuenta las dimensiones lingüísticas, temporales, y espaciales de estas relaciones, analiza tres películas: Costa Brava: Family Album, A mi madre le gustan las mujeres y Room in Rome. En resumen, el artículo cuestiona la posición del deseo intercultural lésbico dentro de las representaciones cinematográficas de la familia contemporánea en España.