3 resultados para Business-to-business marketing

em Universidad de Alicante


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El término gamificación está de moda. Los gurús la sitúan como una tecnología emergente y disruptiva, que cambiará muchas de nuestras experiencias en campos tan alejados de los juegos como el empresarial, el marketing y la relación con los clientes. Y el entorno educativo no escapará a ello. En este artículo presentamos la experiencia de un grupo de profesores preocupados por la docencia, que llevamos años experimentando con los videojuegos y las experiencias lúdicas, y que de repente nos hemos encontrado con el término gamificación. Estas son las lecciones que hemos aprendido, que podemos enmarcar en el campo de la gamificación en educación, pero que derivan de una experiencia práctica, de un análisis desmenuzado y de una reflexión concienzuda. Pretendemos mostrar qué es lo realmente importante y qué puntos debemos tener en cuenta los profesores antes de lanzarnos al diseño gamificado de nuestra propuesta docente.

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This paper summarizes the experience gained in dealing with resistance to change appeared in the companies when they develop innovative processes related to the adoption of new technologies, tools, equipment, infrastructure and methodologies. Technological innovation is rapidly absorbed by society on a personal level. But at the enterprise level, resistance to innovation can occur at any hierarchical level of the company and may appear with different intensity. Depending on the type of enterprise, the hierarchical level of the employee, the intensity of resistance and other factors, the measures taken are different. In this paper we summarize our experience in the cataloging of the resistance to innovation in terms of impact on workers and showing how technology education and business training can help overcome these resistance forces. This paper describes the experience acquired over 22 projects deployed in the period 2005 to 2011 and that has affected a total of 264 workers of different cultural, technological, business and hierarchical levels.

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Business Intelligence (BI) applications have been gradually ported to the Web in search of a global platform for the consumption and publication of data and services. On the Internet, apart from techniques for data/knowledge management, BI Web applications need interfaces with a high level of interoperability (similar to the traditional desktop interfaces) for the visualisation of data/knowledge. In some cases, this has been provided by Rich Internet Applications (RIA). The development of these BI RIAs is a process traditionally performed manually and, given the complexity of the final application, it is a process which might be prone to errors. The application of model-driven engineering techniques can reduce the cost of development and maintenance (in terms of time and resources) of these applications, as they demonstrated by other types of Web applications. In the light of these issues, the paper introduces the Sm4RIA-B methodology, i.e., a model-driven methodology for the development of RIA as BI Web applications. In order to overcome the limitations of RIA regarding knowledge management from the Web, this paper also presents a new RIA platform for BI, called RI@BI, which extends the functionalities of traditional RIAs by means of Semantic Web technologies and B2B techniques. Finally, we evaluate the whole approach on a case study—the development of a social network site for an enterprise project manager.