Willingness Towards Continuous Assessment

Among the factors that affect the convergence towards the European Higher Education Area, university teaching staff's motivation is fundamental, and consequently, it is crucial to empirically know what this motivation depends on. In this context, one of the most relevant changes in the teacher-student relationship is assessment. In fact, the transition from a static assessment -focused on only one temporal point (final exam)- to a dynamic assessment, will require changes in thought and action, both on the part of teachers and students. In this line, the objective of this paper is to analyze the determinants of teaching staff's predisposition to the continuous assessment method. Specifically, we consider the following explanatory dimensions: teaching method used (which measures their degree of involvement with the ongoing adaptation process), type of subject (core, compulsory and optional), and teacher's personal characteristics (professional status and gender). The empirical application carried out at the University of Alicante uses Logit Models with Random Coefficients to capture heterogeneity, and shows that "cooperative learning" is a clear-cut determinant of "continuous assessment" as well as "continuous assessment plus final examination". Also, a conspicuous result, which in turn becomes a thought-provoking finding, is that professional status is highly relevant as a teacher's engagement is closely related to prospects of stability. Consequently, the most relevant implications from the results revolve around the way academic institutions can propose and implement inducement for their teaching staff.

Fostering Teaching Staff's Engagement in Continuous Assessment

Among the factors that affect the convergence towards the European Higher Education Area, university teaching staff's motivation is fundamental, and consequently, it is crucial to empirically know what this motivation depends on. In this context, one of the most relevant changes in the teacher-student relationship is assessment. In fact, the transition from a static assessment -focused on only one temporal point (final exam)- to a dynamic assessment, will require changes in thought and action, both on the part of teachers and students. In this line, the objective of this paper is to analyze the determinants of teaching staff's predisposition to the continuous assessment method. Specifically, we consider the following explanatory dimensions: teaching method used (which measures their degree of involvement with the ongoing adaptation process), type of subject (core, compulsory and optional), and teacher's personal characteristics (professional status and gender). The empirical application carried out at the University of Alicante uses Logit Models with Random Coefficients to capture heterogeneity, and shows that "cooperative learning" is a clear-cut determinant of "continuous assessment" as well as "continuous assessment plus final examination". Also, a conspicuous result, which in turn becomes a thought-provoking finding, is that professional status is highly relevant as a teacher's engagement is closely related to prospects of stability. Consequently, the most relevant implications from the results revolve around the way academic institutions can propose and implement inducement for their teaching staff.

Differentiated effect of advertising: Joint vs. separate consumption

In a context of intense competition, cooperative advertising between firms is critical. Accordingly, the objective of this article is to analyze the potential differentiated effect of advertising on two basic consumption patterns: individual products (i.e. hotel, restaurant) vs. bundle (i.e. hotel + restaurant). This research adds to the extant literature in that, for the first time, this potential differentiated effect is examined through a hierarchical modelling framework that reflects the way people make their decisions: first, they decide whether to visit or not a region; second, whether to purchase an advertised product in that region; and third, whether to buy products together or separately at the region. The empirical analysis, applied to a sample of 11,288 individuals, shows that the influence of advertising is positive for the decisions to visit and to purchase; however, when it comes to the joint or separate consumption, advertising has a differentiated effect: its impact is much greater on the joint alternative (“hotel + restaurant”) than the separate options (“hotel” and “restaurant”). Also, the variable distance moderates the advertising effect.

Asymmetric effects of online consumer reviews

Consumers tend to seek heuristic information cues to simplify the amount of information involved in tourist decisions. Accordingly, star ratings in online reviews are a critical heuristic element of the perceived evaluation of online consumer information. The objective of this article is to assess the effect of review ratings on usefulness and enjoyment. The empirical application is carried out on a sample of 5,090 reviews of 45 restaurants in London and New York. The results show that people perceive extreme ratings (positive or negative) as more useful and enjoyable than moderate ratings, giving rise to a U-shaped line, with asymmetric effects: the size of the effect of online reviews depends on whether they are positive or negative.

Plan de Marketing de Little Girl

La empresa a la que se dirige este Plan de Marketing es Little Girl, en la cual su actividad principal es la venta detallista de ropa y accesorios. La diferencia con el resto de tiendas, tanto tradicionales como con menos renombre, es que se ha especializado en un target concreto, y con lo cual, en un producto concreto, siendo dirigirse hacia mujeres que ronden el 1,60 cm de altura. Este Plan de Marketing se basa en acciones de comunicación eficaces y concretas, acorde con los recursos de una pequeña empresa que abre negocio y es nueva, y fijados para un horizonte temporal de 4 años, en previsión de que va a tener éxito, en el mejor de los casos, o que puede subsistir al menos.

Plan de marketing. Runner Soul

La elaboración de un Plan de Marketing es fundamental para cualquier empresa del mercado. El presente trabajo analiza la situación de una empresa especializada en running, la cual comenzó su actividad hace un año. El motivo principal del trabajo es la incertidumbre de los propietarios, ya que éstos no realizaron ningún tipo de estudio antes de comenzar la actividad. El análisis es realizado a través de un plan de marketing estructurado en varias partes. Primero se presenta la empresa y se establece la misión y visión. Luego, se analiza la empresa externa e internamente, obteniendo la matriz DAFO1. A continuación, se establecen los objetivos a alcanzar por la empresa, así como las estrategias para alcanzarlos. Finalmente, se determinan las acciones a seguir para las cuatro variables del marketing mix y se realiza un análisis del presupuesto de la empresa, así como la previsión de beneficios mediante tres escenarios distintos, con el fin de obtener las conclusiones oportunas acerca del futuro de la empresa.

La disCAPACIDAD desde la mirada de la comunidad universitaria: Enfoques y visiones

La diversidad que caracteriza el entono académico actual requiere proveer al colectivo que presenta Necesidades Específicas de Apoyo Educativo –NEAE- los medios adecuados que faciliten su desarrollo académico. Este propósito nos lleva no sólo a seguir enriqueciendo la biblioteca virtual de contenido audiovisual especializado en materias docentes e investigadoras, dentro del marco “Speaking Library”, sino también a conocer con profundidad las necesidades de este colectivo, bien sean estudiantes o docentes. De hecho, desde la Red I+Do+i (Investigación Docencia e Innovación) de concepción multidisciplinar y en la que han participado profesorado y estudiantes de diferentes centros, entendemos que resulta primordial conocer la percepción que se tiene de la discapacidad en el medio académico en el que se desenvuelve. Precisamente, esta visión de 360º nos ha llevado a analizar esta problemática desde cuatro ángulos diferentes, profesores y estudiantes, con y sin discapacidad. Sólo así podremos facilitar a este colectivo, de acuerdo a la naturaleza de la discapacidad que presentan, los recursos que requieren para que se sientan integrados de la misma manera que aquellas personas que no tienen dichas necesidades.

Herramientas y métodos de la docencia virtual en asignaturas extinguidas

La puesta en marcha de los nuevos planes de estudio conducentes a la obtención de los títulos de Grado se ha planteado como una gran oportunidad para docentes y discentes, ya que la preparación de nuevas asignaturas supone un cambio en los métodos docentes, en una implicación más activa del alumnado o en el uso de nuevas herramientas didácticas. Este proceso se está llevando a cabo de forma paulatina y en paralelo a la extinción de asignaturas consolidadas en todos los planes de estudio anteriores. Muchas de estas asignaturas han finalizado su docencia con una matrícula elevada de alumnos que todavía no las han superado; sin embargo, la comunicación entre el profesorado y el alumnado de estas asignaturas en la práctica se ha reducido drásticamente al espacio presencial o virtual de las tutorías, lo que sin duda tiene una influencia importante en las posibilidades del alumnado para superarla. En este marco de trabajo, resulta posible agilizar el proceso de enseñanza-aprendizaje por medio de herramientas virtuales que faciliten la comunicación entre los alumnos y sus profesores. Por ese motivo, en esta comunicación hemos realizado un estudio a alumnos de dos asignaturas de la Diplomatura de Maestro de Educación Física y de la Diplomatura de Maestro de Educación Infantil, una de ellas ya extinguida y otra en proceso de extinción, para conocer las preferencias que tienen respecto a las herramientas docentes virtuales y las posibilidades de superar la asignatura con ellas que el alumnado les otorga.

Retail Marketing. Una visión en España. Módulo 1

Este módulo presenta una introducción a la situación macroeconómica del sector del retail español con el fin de situarnos en el tema que vamos a estudiar. Así se analizará la situación financiera del país, haciendo referencia al PIB, tasas de paro, tasas de ahorro y de consumo de los hogares, y nivel de importaciones y exportaciones. También se comentará cuál es el estado de ánimo de los españoles ante la situación actual, tanto de empresas como de consumidores; y las expectativas de recuperación de los mismos.

Strategic Marketing

Capítulos de la asignatura Marketing Estratégico (grupo en Ingles). Grado ADE, DADE y TADE. curso 2014-2015

Economic efficiency of members of protected designations of origin: sharing reputation indicators in the experience goods of wine and cheese

The aim of this paper is to analyse the economic efficiency of members of protected designations of origin (PDO). For the first time we analyse the value of PDO labels from the point of view of economic efficiency. The central hypothesis is that a PDO has a positive impact on the economic efficiency of its member companies and that this is because a PDO label is a collective reputation indicator that foments efficient investment in quality in terms of member returns. The methodology applied to test this hypothesis is based on data envelopment analysis to estimate economic efficiency, and econometric models to explain company efficiency through both the PDO label, as an indicator of collective reputation, and the characteristics of the company. The results obtained in the experience goods of wine and cheese in Spain show that PDO labels have a positive impact on economic efficiency. Additionally, the age and size of the company have a positive effect while the wage level of the company has a different influence on efficiency depending on the sector considered. Overall, the results reveal the importance of PDOs in industries in which the signal of reputation is not only reliant on the individual brands.

Effects of message appeal and service type in CSR communication strategies

Studies highlight the importance of corporate social responsibility (CSR) for companies' stakeholders. Consumers, however, are often unaware of such initiatives. Understanding how to effectively communicate socially responsible initiatives is an important challenge for both researchers and managers, who invest considerable resources in CSR initiatives. This study examines consumers' responses to two types of CSR initiatives (environment-related and employee-based) using two types of message appeals (emotional and rational) across two service types (hedonic and utilitarian). Responses provide data on consumers' awareness of CSR initiatives, attitudes toward the company, perceived company uniqueness, emotional response, and attributions of company motives to engage in CSR activities. Rational appeals more effectively communicate environment-related CSR initiatives, whereas emotional appeals more effectively communicate employee-based CSR initiatives. Effects on consumers' attributions of company motives to engage in CSR are significant in both service types. Finally, rational message appeals affect consumers' CSR awareness and emotional responses in utilitarian service.

A demand-driven analysis of tourist accommodation price: A quantile regression of room bookings

Tourist accommodation expenditure is a widely investigated topic as it represents a major contribution to the total tourist expenditure. The identification of the determinant factors is commonly based on supply-driven applications while little research has been made on important travel characteristics. This paper proposes a demand-driven analysis of tourist accommodation price by focusing on data generated from room bookings. The investigation focuses on modeling the relationship between key travel characteristics and the price paid to book the accommodation. To accommodate the distributional characteristics of the expenditure variable, the analysis is based on the estimation of a quantile regression model. The findings support the econometric approach used and enable the elaboration of relevant managerial implications.

Travel frequency of seniors tourists

Current demand for tourism is characterized by more frequent, shorter trips throughout the year. Such trends may have adverse effects on the hospitality industry but benefit the travel industry. Most current literature assumes that the variables that determine travel participation are identical to those that influence travel frequency, though there is no evidence to support this assumption. Therefore, the current study seeks to identify variables that influence travel frequency among Spanish senior tourists, who represent a key target market for the tourism industry. The results specify that gender, self-perceived economic status, and self-perceived time available variables strongly determine Spanish seniors' travel frequency.

Detecting Free Riders in Collective Brands through a Hierarchical Choice Process

Free-riding behaviors exist in tourism and they should be analyzed from a comprehensive perspective; while the literature has mainly focused on free riders operating in a destination, the destinations themselves might also free ride when they are under the umbrella of a collective brand. The objective of this article is to detect potential free-riding destinations by estimating the contribution of the different individual destinations to their collective brands, from the point of view of consumer perception. We argue that these individual contributions can be better understood by reflecting the various stages that tourists follow to reach their final decision. A hierarchical choice process is proposed in which the following choices are nested (not independent): “whether to buy,” “what collective brand to buy,” and “what individual brand to buy.” A Mixed Logit model confirms this sequence, which permits estimation of individual contributions and detection of free riders.