Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance

A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to pursue innovative ways of performing value-creating activities, which requires the development of learning capabilities. The results of a study of SMEs suggest that market focused learning, relative to other learning capabilities plays a key role in the relationships between industry structure, innovation and brand performance. The findings also show that market focused learning and internally focused learning influence innovation and that innovation influences a brand's performance. (c) 2005 Elsevier Inc. All rights reserved.

Effectiveness of document representation for classification

Conventionally, document classification researches focus on improving the learning capabilities of classifiers. Nevertheless, according to our observation, the effectiveness of classification is limited by the suitability of document representation. Intuitively, the more features that are used in representation, the more comprehensive that documents are represented. However, if a representation contains too many irrelevant features, the classifier would suffer from not only the curse of high dimensionality, but also overfitting. To address this problem of suitableness of document representations, we present a classifier-independent approach to measure the effectiveness of document representations. Our approach utilises a labelled document corpus to estimate the distribution of documents in the feature space. By looking through documents in this way, we can clearly identify the contributions made by different features toward the document classification. Some experiments have been performed to show how the effectiveness is evaluated. Our approach can be used as a tool to assist feature selection, dimensionality reduction and document classification.

Examining the role of networking capability in small and medium firm internationalization

While research on SME internationalization has increased, there remains a lack of relevant theory on the SME internationalization process. The literature reports that small firms overcome their resource poverty-based constraints to internationalization by developing network relationships. Networking enables SMEs to acquire much needed internationalization process knowledge, and knowledge for the development of innovative products and services for this internationalization. However, networking activity has not yet been conceptualized and measured as a competitive capability in internationalization research. Drawing on the capability-based theory of competitive strategy, this paper conjectures that internationally entrepreneurial SMEs build and nurture distinctive networking capabilities, enabling them to acquire new knowledge. These learning capabilities enable them to pursue innovation thereby facilitating nternationalization. Data from Australian firms largely supports the conceptual framework. Implications for theory and practice are presented.