Satisfação e motivação organizacional: estudo de caso dos funcionários não docentes da Universidade do Algarve

Dissertação de Mestrado, Gestão de Recursos Humanos, Escola Superior de Gestão, Hotelaria e Turismo, Faculdade de Ciências Humanas e Sociais, Universidade do Algarve, 2016

The importance of online tourism demand

In recent decades, the combination of tourism and Information and Communication Technologies (ICT), has originated considerable changes in tourists’ behaviour. The analysis of tourism demand resulting from the Internet is of growing importance, given the increasing number of online reservations observed in recent years. However, in order to analyse the new trends caused by online bookings, the availability of data enabling the measurement and characterization of this phenomenon is essential. This has, however, been a considerable limitation, given that either no data on key variables is available or the available data is sometimes of questionable quality. For professionals and researchers in the area of tourism, the high volume of tourists who use the Internet to make hotel and travel reservations is worth of consideration, given that it may potentiate the discovery of new source markets, the identification of clients with different characteristics and may help explain the dynamics between suppliers or countries. The existence of predictive studies to support decision-making and planning, by professionals of the tourism sector, is of great importance. Panel data models are a useful and appropriate method for the analysis and modelling of tourism demand. These models consider both the time series and the cross-sectional dimensions of the data and allow for the inclusion of social variables. The results of estimation of tourism demand, through panel data models, show that the Internet and the sharp technological development have encouraged the increasing demand for tourism. The growing number of tourism companies online will naturally promote or potentiate an increase of tourism demand.

Guest reputation indexes to analyze hotel’s online reputation using data extracted from OTAs

Nowadays many travelers use online travel agency (OTAs) to book flights, hotel rooms, rent-a-cars, cruises or entire vacation packages. Usually OTAs allow their users to give scores and to write reviews about what was used. Each OTA defines the terms and conditions for guest rating or review score and hoteliers are giving increasing importance to the scores and reviews their guests do in OTAs. This paper proposes two guest reputation index to help hoteliers to monitorize their presence in OTAs. The Aggregated Guest Reputation Index (AGRI), which shows the positioning of a hotel in different OTAs and it is calculated from the scores obtained by the hotels in those OTAs. Another one, the Semantic Guest Reputation Index (SGRI), which incorporates the social reputation of a hotel and that can be visualized through the development of word clouds or tag clouds. Examples of usage of these indexes are given with data extracted from 5-stars hotels in the Algarve, south region of Portugal, that are available on Booking and Expedia.