‘A true feeling of authentic portuguese golf'? The discursive construction of the Algarve region in portuguese golf websites

In an increasingly competitive global marketplace, the need for golf destinations to differentiate themselves from competitors has become more critical than ever. This paper raises questions about the promotional strategies employed by the golf sector in the Algarve, focusing on internet communication strategies, since this medium has become the biggest driving force towards the commoditisation of all aspects of the tourism experience. By offering a complementary perspective to the field of (critical) tourism studies, and drawing on a qualitative, multi-modal discourse analysis, this work-in-progress looks at the particular ways that representations and images presented on the Algarve golf websites constitute and frame identities (of people and places) and socio-spatial relationships. This paper analyses a corpus of 45 texts collected from official websites of the 40 Algarve golf courses and from five entities which promote the Algarve as a golf destination, along with the golf images that are displayed alongside them. Findings point to salient discursive and visual representations of a global setting enjoyed by the global elite. Whereas the courses‟ positioning in relation to their regional competitors draws on similar discursive strategies which reflect those used in tourism advertising discourses in general – e.g. reiteration of explicit comparisons, superlatives and hyperbolic statements -, representations of local emplacedness are not salient; in some cases local place seems to have been almost intentionally suppressed.

Gender asymmetries in golf participation: tradition or discrimination?

Tese de dout., Turismo, Faculdade de Economia, Univ. do Algarve, 2013

Golf destinations' brand personality: the case of the Algarve

The purpose of this research is to develop and validate a measurement scale to assess golf destinations’ brand personality and therefore to perceive the destination personality of the Algarve as a golf destination. Based on literature review on human personality, brand personality, destination brand image and marketing scales validation procedures, an initial 36 unrepeated items were the base for a survey instrument. Those items were generated from the literature, from the results of individual interviews with experts in tourism and golf in the Algarve and from promotional texts in golf- related websites. After content validation, the items were allocated into categories of attributes by a panel of expert judges. A survey was then applied to a convenient sample of 600 golf players in the Algarve, and 545 (valid) questionnaires were analysed to refine the scale. Golf players assessed the components of the relational brand personality (functional, symbolic and experiential) as well as the Algarve as a golf destination. A taxonomy of brand personality was developed and tested in the Algarve as it is recognized as one of the world best golf destination. The developed taxonomy of brand personality was assessed in two ways: 1) through the overall perception of the Algarve as a golf destination and 2) through the perception of specific attributes of the destination grouped into three main categories (functional, symbolic and experiential). Therefore, two multi-dimensional brand personality models were estimated by using structural equation modelling. Findings of this study indicate that golf players ascribe personality characteristics to destinations. The brand personality of the Algarve is translated into three main dimensions enjoyableness, distinctiveness and friendliness when tourists/golf players reveal their overall perception of the destination. The brand personality of golf destination Algarve is reflected in the dimensions reliability, hospitality, uniqueness and attractiveness when tourists assess the components of the relational brand personality. Refined scales consisting of 10 and 12 items were finally derived meeting both reliability and validity requirements. This study does not replicate Aaker’s (1997) personality dimensions and very little parallelism can be drawn with Aaker’s (1997) brand personality scale since only three items from her scale were validated in both models: friendly and cheerful, (sincerity), reliable (competence). The same is verified concerning the ‘Big-five’. The human personality traits (HPT) validated to describe golf destinations personality are only four helpful, pleasant (agreeableness), relaxed (emotional stability), and innovative (intellect or openness). As far as destination image descriptors (DID) are concerned, the items appealing, relaxed and safe were validated, while traits suggested by the interviews and website promotional texts such as calm, natural, spectacular, unique, welcoming, and the best (destination-specific traits) appear to be appropriate to describe the personality of a golf destination. The results suggest that the overall perception of the Algarve´s brand personality is described by the dimensions enjoyableness, distinctiveness and friendliness. Moreover, the relational perspective revealed that the functional attributes of the destination are described by the dimension reliablility, while the symbolic attributes are described by the dimensions hospitablility and uniqueness and finally its experiential attributes are described by the dimension attractiveness. These results show that a golf destination´s brand personality should not just be based on good golf practices. Theoretical and practical implications are discussed in the context of destination brand personality.

Saúde e bem-estar na empresa Boa Vista Golf & Spa Resort. Implementação de um plano de bem-estar

Dissertação de Mestrado, Gestão de Recursos Humanos, Escola Superior de Gestão, Hotelaria e Turismo, Faculdade de Ciências Humanas e Sociais, Universidade do Algarve, 2016

DPSIR framework application supported by integrated watershed modeling for irrigation from Alqueva dam (Portugal) on Guadiana river estuary

Dissertação de mest., Gestão da Água e da Costa, Faculdade de Ciências e Tecnologia, Universidade do Algarve, 2009

Study of the water consuption of the international tourism sector in the costal zone of southwest Europe

Dissertação de Mestrado, Gestão da Água e da Costa, Faculdade de Ciências e Tecnologia, Universidade do Algarve, 2009

Alterações da paisagem decorrentes da construção da barragem do Alqueva: cenários para 2025, 2050 e 2100

A construção da barragem do Alqueva deu origem ao maior lago artificial da Europa, um enorme reservatório hídrico criado mediante o intento de aposta do regadio como elemento primordial no desenvolvimento da região do Alentejo. A esta vasta albufeira corresponde uma extensa envolvente que, em virtude da nova disponibilidade hídrica, tem apresentado alterações na paisagem em termos de uso do solo assentes na irrigação, turismo, entre outros fatores. No entanto, estas alterações poderão acarretar consequências ainda não estudadas concertadamente, como é o caso da erosão do solo que por deposição de sedimentos poderá assorear a barragem antes da mesma atingir o seu período de vida útil, comprometendo, assim, um dos maiores investimentos públicos realizados em território nacional. Tendo em vista esta problemática, a presente dissertação reveste-se de objetivos que passam pela análise da paisagem da Envolvente à Albufeira do Alqueva e cenarização das alterações de uso do solo para o futuro (2025, 2050 e 2100), seja pela elaboração de cenários projetivos de tendências passadas, como através de cenários prospetivos (produção de biomassa para bioenergia, intensificação da agricultura por via do regadio, incremento do turismo rural e desenvolvimento de resorts de golf, e alterações climáticas). Estes cenários territoriais são a peça fundamental do trabalho dissertativo que se apresenta, os quais possibilitam ensaiar acerca das implicações das alterações de uso do solo na erosão do solo, descortinadas pela variação do fator C (fator relativo à cobertura do solo) da equação de estimativa de perda de solo: Revised Universal Soil Loss Equation (RUSLE).

Assessing soil erosion due to land use change at the Alqueva reservoir surrounding area

Tese de doutoramento, Ciências do Mar, da Terra e do Ambiente, Faculdade de Ciências e Tecnologia, Universidade do Algarve, 2015