English for tourism : contribution to language use through mobile learning

Tourism is growing and is becoming more competitive. Destinations need to find elements which demonstrate their uniqueness, the singularity which allows them to differentiate themselves from others. This struggle for uniqueness makes economies become more competitive and competition is a central element in the dynamics of Tourism. Technology is also an added value for tourism competitiveness, as it allows destinations to become internationalised and known worldwide. In this scenario, research has increased as a means to study Tourism trends in fields such as sociology and marketing. Nevertheless, there are areas in which there is not much research done and which are fundamental: these are the areas concerned with identities, communication and interpersonal relations. In this regard, Linguistics has a major role for different reasons: firstly, it studies language itself and through it, communication, secondly, language conveys culture and, thirdly, it is by enriching language users that innovation in Tourism and in knowledge, as a whole, is made possible. This innovation, on the other hand, has repercussions in areas such as management, internationalisation and marketing as well. It is, therefore, the objective of this thesis to report on how learning experiences take place in Tourism undergraduate English language classes as well as to give an account of enhanced results in classes where mobile learning was adopted. In this way, an alliance between practice and research was established. This is beneficial for the teaching and learning process because by establishing links between research based insight and practice, the outcome is grounded knowledge which helps make solid educational decisions. This research, therefore, allows to better understand if learners accept working with mobile technologies in their learning process. Before introducing any teaching and learning approach, it was necessary to be informed, as well, of how English for tourism programmes are organised. This thesis also illustrates through the premises of Systemic Functional Linguistics that language use can be enhanced by using mobile technology in Tourism undergraduate language classes.

Framework para comercialização de soluções de smart cities: o caso PT

Com um número cada vez maior de cidadãos a viver em grandes aglomerados urbanos, as cidades necessitam de se adaptar e tornar mais inteligentes por forma a serem sustentáveis. Desta forma, o conceito de smart city implica a integração de várias dimensões da gestão da cidade, mediante uma abordagem integrada e sustentada, criando um novo mercado per si. Mas, para responder a estas necessidades e conquistar este novo mercado, as empresas têm que se organizar por forma a sustentar as suas decisões estratégicas com ferramentas que permitem a análise e avaliação deste novo paradigma. Baseado nos conceitos de smart cities/cidades inteligentes, este trabalho desenvolve um conjunto de ferramentas que permitem a análise e avaliação de novos mercados pela empresa PTInovação, criando um modelo para a implementação de um mapa de calor/heat map que apresenta as cidades com maior potencial de mercado a nível mundial. Com base neste modelo, é então efetuada uma instanciação do modelo que permite analisar 7 casos diferentes de cidades localizadas na América, África, Ásia e Europa. A partir da análise realizada, é efetuado um caso de estudo para a cidade de Cartagena das Índias, na Colômbia. Este caso de estudo efetua a análise do portfólio de oferta da PTInovação, estuda as necessidades específicas dos utilizadores locais e analisa os potenciais competidores no mercado local, permitindo a realização de uma análise SWOT/TOWS que induz a criação de um plano de ação que permite mapear o processo de entrada da empresa neste mercado.