Advertisement and society in graphic magazine: La Esfera (1920-1930)

In the first third of the 20th century, Spain entered into modernity thanks to the positive state of its economic, cultural and social domains after the First World War. The objective of this article is to understand the role of artistic advertisements in the transformation of Spanish society that occurred during the decade of the ‘20s. My study of the illustrated magazine La Esfera has revealed that illustrated advertisements spread fashion, fostered sports and outdoors life, created the habit of smoking among women and had an educational influence that was powerful enough to change hygienic practices among children.

Reality Shows in Chile, origin and road map. Historical-Communication Dialogues

Reality shows are TV programs which represent a format used in television nowadays; however, the observation practices of individual and/or group intimacy dates from thousands years ago. Sometimes this was driven by voyeurism or morbid fascination, some others, by the purpose of guarding, supervising and maintaining status quo. This work offers an alternative answer to the explanation of this type of TV program emergence and relates this appearance to a government procedure bound up with modern State terrorism which began at the end of the eighteenth century and has been recalled by different regimes until present days.

Hybrid philosophy and rational vitalism in Canguilhem and Ortega y Gasset

This paper explores the problem of the synthesis between vitalism and rationalism, in contemporary philosophy. With this aim, we compare the intellectual careers of Georges Canguilhem (1904-1995) and José Ortega y Gasset (1883-1955). We contrast their conceptions of philosophy as “hybrid” knowledge, closely related to science, as well as their points of view on Vitalism, anthropology, the technique and the perspectivism. To avoid that comparison is purely abstract and ahistorical, we use the method of the sociology of philosophy. This forces us to locate both paths in their respective philosophical fields and generational units, also according to his social background and professional career.

The Pico de Navas slump (Burgos, Spain): a large rocky landslide caused by underlying clayey sand fluidification

The Pico de Navas landslide was a large-magnitude rotational movement, affecting 50x106m3 of hard to soft rocks. The objectives of this study were: (1) to characterize the landslide in terms of geology, geomorphological features and geotechnical parameters; and (2) to obtain an adequate geomechanical model to comprehensively explain its rupture, considering topographic, hydro-geological and geomechanical conditions. The rupture surface crossed, from top to bottom: (a) more than 200 m of limestone and clay units of the Upper Cretaceous, affected by faults; and (b) the Albian unit of Utrillas facies composed of silty sand with clay (Kaolinite) of the Lower Cretaceous. This sand played an important role in the basal failure of the slide due to the influence of fine particles (silt and clay), which comprised on average more than 70% of the sand, and the high content presence of kaolinite (>40%) in some beds. Its geotechnical parameters are: unit weight (δ) = 19-23 KN/m3; friction angle (φ) = 13º-38º and cohesion (c) = 10-48 KN/m2. Its microstructure consists of accumulations of kaolinite crystals stuck to terrigenous grains, making clayey peds. We hypothesize that the presence of these aggregates was the internal cause of fluidification of this layer once wet. Besides the faulted structure of the massif, other conditioning factors of the movement were: the large load of the upper limestone layers; high water table levels; high water pore pressure; and the loss of strength due to wet conditions. The 3D simulation of the stability conditions concurs with our hypothesis. The landslide occurred in the Recent or Middle Holocene, certainly before at least 500 BC and possibly during a wet climate period. Today, it appears to be inactive. This study helps to understand the frequent slope instabilities all along the Iberian Range when facies Utrillas is present.

La lengua como canon y como objeto de crítica en la gramática normativa

La selección de las muestras de ejemplos que se emplean en la codificación normativa del español está relacionada con las concepciones teóricas que en cada época histórica sirven de base para acometer la reflexión gramatical. La autoridad sobre el uso ha correspondido tradicionalmente en la preceptiva académica a las fuentes literarias, que se han empleado fundamentalmente para ilustrar la pauta normativa tanto en la labor lexicográfica como en la gramatical. La incorporación de nuevas tipologías textuales en la producción académica está vinculada a un cambio en la concepción teórica en la que una lengua ya no es concebida como un bloque monolítico y homogéneo, sino donde la variación lingüística se constituye en rasgo inherente a su misma condición histórica. De ahí que no resulte extraño que en la nómina de textos sea cada vez más frecuente encontrar un amplio corpus conformado por publicaciones periódicas. Esta incorporación de muestras periodísticas en la reciente producción académica, materializada en el Diccionario panhispánico de dudas (2005) y en la Nueva gramática de la lengua española (2009), viene a suplir en cierta medida también el silencio normativo académico ante las dudas y vacilaciones lingüísticas planteadas por los profesionales de los medios de comunicación. Tras el rastreo histórico de la aparición de muestras periodísticas en la ejemplificación normativa académica, se tratará de establecer si se ha producido un cambio en la funcionalidad de estas citas de manera que no sean ya empleadas exclusivamente con la valoración de ejemplaridad idiomática, tal y como se utilizaban fundamentalmente las muestras extraídas de los textos literarios en la labor de codificación tradicional de la Academia, sino también como variantes incorrectas objeto de una crítica más o menos velada hacia determinados usos circunscritos mayoritariamente al discurso periodístico actual.