4 resultados para Páginas Web

em Portal de Revistas Científicas Complutenses - Espanha


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Internet and the Web have changed the way that companies communicate with their publics, improving relations between them. Also providing substantial benefits for organizations. This has led to small and medium enterprises (SMEs) to develop corporate sites to establish relationships with their audiences. This paper, applying the methodology of content analysis, analyzes the main factors and tools that make the Websites usable and intuitive sites that promote better relations between SMEs and their audiences. Also, it has developed an index to measure the effectiveness of Webs from the perspective of usability. The results indicate that the Websites have, in general, appropriate levels of usability.

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Transparency in nonprofit sector and foundations, as an element to enhance the confidence of stakeholders in the organization, is a fact shown by several studies in recent decades. Transparency can be considered in various fields and through different channels. In our study we focused on the analysis of the organizational and economic transparency of foundations, shown through the voluntary information on their Website. We review the theoretical previous studies published to put to the foundations within the framework of the social economy. This theoretical framework has focused on accountability that make foundations in relation to its social function and its management, especially since the most recent focus of information transparency across the Website.In this theoretical framework was made an index to quantify the voluntary information which is shown on its website. This index has been developed ad hoc for this study and applied to a group of large corporate foundations.With the application of these data are obtained two kind of results, to a descriptive level and to a inferential level.We analyzed the statistical correlation between economic transparency and organizational transparency offered in the Website through quantified variables by a multiple linear regression. This empirical analysis allows us to draw conclusions about the level of transparency offered by these organizations in relation to their organizational and financial information, as well as explain the relation between them.

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El conflicto geopolítico entre Arabia Saudí e Irán es un hecho conocido en la academia y los medios de comunicación. Tiene diferentes focos. Quizás su cara más oculta es el Hajj. Incidentes trágicos durante la peregrinación a la Meca y Medina pueden incrementar las tensiones entre los dos países. En esto intervienen agentes políticos y estatales igual que personas privadas. Nos interesa especialmente cómo el discurso y la acción política se utilizan con fines de legitimación del régimen. Para ello, hacemos uso del análisis del discurso. Este artículo se centra en la posición de la República Islámica de Irán. Por esto, entre nuestras fuentes destacan medios de comunicación iraníes y las páginas web gubernamentales de este país. A partir de ellos, analizamos la cultura política y la identidad étnico-religiosa de este país. También identificamos las reacciones a los incidentes y las demandas de la República Islámica.

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From ecological tourism to ecotourism: lexical analysis of an emerging tourism. This article deals with the lexicon created in connection with a recent form of tourism: the ecological tourism or ecotourism. The rise of this type of tourism encourages the creation of new concepts and products that are named with new words and expressions with different procedures of formation. From the name itself ecotourism, then expressed as the acronym ecotourism, we analyze the formation of other related words, as well as their formal variation and use. For this, we have worked with a specific corpus of electronic tourist texts and different digital sources and databases.