Some thoughts on Juan Antonio Ram��rez��s iconologic-paranoid method for the study of Dali��s works

In 1990, Juan Antonio Ram��rez made known his iconological paranoiac method to the academic world. It is a system devised to study Dal����s work, born of happy matrimony between the catalonian artist��s critical paranoiac method and the first iconographic school of Warburg and Panofsky. What, at first sight, seemed to be an extravagant methodology with little academic credibility, turned out to be, by going forward in time, an effective research method when analyzing Dali��s initial works. It is no wonder that, at the beginning of XXI century, this hybridization between Dal����s and Panofsky���s methods, were regarded as a strange and nonsensical idea. Nevertheless, twenty years after, blatant examples have been noted, which endorse the advantages of this new system for ���iconographic��� study. As usual, this new contribution by Juan Antonio Ramirez to art history methodology is called upon to have a successful future survival, in forthcoming generations. This article, attempts to analyze this method, inquiring into the validity, effectiveness and practical utility.

La Escuela Oficial de Cine como creadora de maestros: Juan Julio Baena, Luis Enrique Tor��n y Luis Cuadrado, los primeros profesionales de la luz realista del cine espa��ol

Este art��culo tiene como objetivo fundamental mostrar c��mo el Instituto de Investigaciones y Experiencias Cinematogr��ficas (IIEC) fue, desde finales de los a��os cuarenta hasta mediados de los a��os sesenta, el creador de una escuela de maestros de la luz y c��mo la ense��anza de estos nuevos m��todos de iluminaci��n traspas�� las fronteras de las aulas y marc�� el inicio del Nuevo Cine Espa��ol. Para ello se han revisado las principales fuentes bibliogr��ficas de los que consideramos fueron los primeros maestros de fotograf��a que dio el IIEC: Juan Julio Baena, Luis Enrique Tor��n y Luis Cuadrado, y se ha realizado un an����lisis f��lmico de la primera obra audiovisual de cada uno en la que se instaura un ambiente de renovaci��n, un cambio est��tico y el uso de unas t��cnicas fotogr��ficas m��s realistas. As�� mismo, hemos observado c��mo la nueva docencia de la fotograf��a fue trasladada a otras personas que tambi��n llegaron a ser maestros y no estudiaron en el IIEC. Por tanto, se trata de una escuela generadora de maestros tanto dentro como fuera de sus aulas.

Juan Antonio Gonz��lez Iglesias: la recepci��n cl��sica en un poeta alejandrino posmoderno

Este art��culo estudia los elementos cl��sicos presentes en la poes��a de Juan Antonio Gonz��lez Iglesias, poeta y latinista salmantino, en sus poemarios publicados hasta el a��o 2007. Se estudiar�� la forma tan peculiar que toma la literatura grecolatina en nuestro poeta, ya que en la posmodernidad la herencia cl��sica se ve abocada a adoptar nuevas formas, estableciendo as�� un di��logo con la Antig��edad, de la que se recrean selectivamente algunos elementos. Adem��s, podremos comprobar c��mo los elementos cl��sicos conviven con otros, antiguos y modernos, que se mencionar��n cuando se unan a los cl��sicos.

The emotional structure of the advertising message in radio

Radio advertising is suffering from a remarkable crisis of creativity as it has yet not found its role in a radio model based on voice locution and information genres. This article suggests the need for implementing a peripheral or heuristic strategy to attract and hold listeners��� attention. Within this framework, the narration and scene representation are proposed as suitable persuasion techniques. The objective is to design a useful conceptual tool for an efficient creative conception of narration at the service of certain commercial strategy. First, the concept of narrative persuasion is grounded according to the possibilities of the sound code. Second, the keys of scene representation and commercial strategy (brand, product, advantage, benefit and target) within the sound message are presented. And third, these keys are articulated in a model. This model is pre-tested by means of analyzing eight different case-radio ads.

Sports programs of the Spanish radio in the social network Facebook: compared study (2010-2015)

Social networks have increasingly become a showcase where the media can be promoted. Like many other media, radio stations have made use of social networks to promote themselves in a better way and, sometimes, to keep more feedback with their listeners. But not all programs make the same use and not all of them have managed to reach in the same way his followers. This article discusses the consolidation in the social networks of the major radio sports programs in Spain. Through a comparative analysis between 2010 and 2015, throughout the text, the authors have tried to observe the evolution of the programs and, at the same time, to establish comparisons between the followers that these programs have on social networks and the number of listeners as EGM.

La financiaci��n por medio del crowdfunding del audiovisual: el caso del cortometraje "Juan y la nube"

En el art��culo se analizan las posibilidades que tiene el crowfunding (CF) para financiar el audiovisual. Se explica el modelo de financiaci��n del CF y se indican las distintas ventajas que reporta para el promotor este modelo de financiaci��n alternativa. Adem��s se exponen ampliamente las principales caracter��sticas del proceso de CF seguido para financiar el cortometraje Juan y la nube (que se alz�� con el Goya al Mejor corto de animaci��n en el a��o 2015). Se comentan tambi��n los principales motivos que llevan a los mecenas a financiar los proyectos

El hombre metrosexual como Narciso contempor��neo: el papel del discurso publicitario actual en la construcci��n de la masculinidad

Existen diferentes definiciones del concepto de masculinidad. Por un lado est��n las normativas, que la entienden como lo que los hombres deber��an ser y, por otro, los enfoques semi��ticos, que la definen como no-feminidad. Partiendo de este ��ltimo enfoque y teniendo en cuenta que la feminidad ha evolucionado en los ��ltimos a��os junto con la sociedad desdibujando la frontera entre lo que forma parte del rol femenino y lo que no, se puede afirmar que han surgido a partir de los renovados modelos de feminidad, diferentes y nuevas masculinidades entre las que se encuentra la del hombre metrosexual. Es en este tipo de masculinidad en concreto en la que se centra la presente investigaci��n y en c��mo se construye la narraci��n de dicha masculinidad en el discurso publicitario actual recurriendo a la figura m��tica de Narciso. As��, a partir de una revisi��n bibliogr��fica y de un an��lisis de contenido, se pretende analizar la influencia de la publicidad en la aparici��n del hombre metrosexual como nueva masculinidad en respuesta a la transformaci��n de la feminidad, a la par que confirmar la presencia de la figura de Narciso como recurso en la construcci��n de la masculinidad en la publicidad actual.

The landing of Commander Bayo in Majorca through the letters of journalist Gabriel Fuster Mayans ���Gafim���

The well-known Majorcan journalist and town councillor in Palma Gabriel Fuster Mayans, alias Gafim, fought in the ranks of the national side during the Spanish Civil War when he was only 23. Using unpublished letters to his bride, the author has been able to retrace his role during the landing of the ship under the command of captain Bayo in August 1936, an exceptional witness from a man who became one of the most distinguished public figures in the Balearic capital.

The influence of gender in the direction of Spanish cooperative societies on profitability and indebtedness: an empirical analysis

In this paper the claim for the market for a new business management to ensure the presence of women in decision -making to respond to new social needs addressed. Thus, this paper analyzes the influence of gender diversity of the directors on the profitability and the level of debt for a sample of 5,199 Spanish cooperatives. Unlike capitalist societies, these organizations have a number of peculiarities in their government, and that the partners are themselves major time, agents and customers. The study focuses on the Spanish context, where there is an open debate on the importance of women's business management, as in other countries, driven by the proliferation of legislation on gender equality, being, in addition, Spain, the pioneer in having specific legislation on Social Economy. The results show that cooperatives with greater female representation in theirs Boards have higher profitability. On the other hand, those Boards with a higher percentage of women show a lower level of indebtedness.