Travel, back and forth, to the myth. Cinema´s contribution to the formation of the tourist iconography of Mallorca

Mallorca, the largest of the Balearic Islands, is a well-known summer holidays destination; an ideal place to relax and enjoy the sun and the sea. That tourist gaze reflected on postcards results from advertising campaigns, where cinema played an important role with documentaries and fiction films. The origins of that iconography started in the decades of the 1920’s and 1930’s, reflecting the so-called myth of the “island of calm”. On the other hand, the films of the 1950’s and 1960’s created new stereotypes related to the mass tourism boom. Busy beaches and the white bodies of tourists replaced white sandy beaches, mountains and landscapes shown up in the movies of the early decades of the 20th century. Besides, hotels and nightclubs also replaced monuments, rural landscapes and folk exhibitions. These tourist images mirror the social and spatial transformations of Mallorca, under standardization processes like other seaside mass tourist destinations. The identity was rebuilt on the foundations of "modernity". Although "balearization" has not ceased, nowadays filmmaking about Mallorca is advertising again a stereotype close to that one of the 1920s and 1930s, glorifying the myth of the "island of calm". This singular identity makes the island more profitable for capital that searches socio-spatial differentiation in post-fordist times.

The Standard ISO 15489-1 in German and Spanish: an Interlinguistic Comparison

The aim of this paper is to deepen in the terminology of Records Management established by ISO standards, through a concrete example such as an interlinguistic comparison between UNE ISO 15489-1 and DIN ISO 15489-1, that is, between the Spanish and German versions of the ISO 15489-1. For that, the text is divided into two major and complementary parts, which are similar to both analytical perspectives adopted: the semantic one and the pragmatic one. The first one compares the words per se, taking into account the significant or word form as well as the significance or meaning. In the second part, examples of use from both languages are discussed, concerning the three terms considered essential in the text (Record, Records Management System and Records Management). The main conclusion lies in understanding how important the language is as a discrete tool of work for all information scientists, specially concerning to the standards, where the translators must show their best linguistic strategies to go unnoticed.