Motivating film title translation: a cognitive análisis

This proposal is a non-quantitative study based on a corpus of real data which offers a principled account of the translation strategies employed in the translation of English film titles into Spanish in terms of cognitive modeling. More specifically, we draw on Ruiz de Mendoza and Galera’s (2014) work on what they term content (or low-level) cognitive operations, based on either ‘stands for’ or ‘identity’ relations, in order to investigate possible motivating factors for translations which abide by oblique procedures, i.e. for non-literal renderings of source titles. The present proposal is made in consonance with recent findings within the framework of Cognitive Linguistics (Samaniego 2007), which evidence that this linguistic approach can fruitfully address some relevant issues in Translation Studies, the most outstanding for our purposes being the exploration of the cognitive operations which account for the use of translation strategies (Rojo and Ibarretxe-Antuñano 2013: 10), mainly expansion and reduction operations, parameterization, echoing, mitigation and comparison by contrast. This fits in nicely with a descriptive approach to translation and particularly with skopos theory, whose main aim consists in achieving functionally adequate renderings of source texts.

Blogueros latinoamericanos, los creativos culturales de inicios del siglo XXI

El presente artículo tiene como objetivo explorar la producción textual, la identidad blog y las prácticas sociales a partir de la sistematización de relatos escritos por bloggers latinoamericanos desde una perspectiva de la fenomenología tecnológica. Planteamos una discusión sobre la comprensión de prácticas sociotécnicas y significados de las experiencias humanas que bloggers latinoamericanos debaten a partir de sus posicionamientos políticos, económicos, éticos, sociales y culturales. Son “Creativos Culturales” del siglo XXI, debido a que escriben desde sus contextos, reflexionan las experiencias y cotidianidades de sus sociedades desde la red como ejercicio para la comprender el presente de Latinoamericana y su lugar en el mundo global.