6 resultados para international marketing

em Aberystwyth University Repository - Reino Unido


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Alexander, N.; Rhodes, M.; and Myers, H. (2007). International market selection: measuring actions instead of intentions. Journal of Services Marketing. 21(6), pp.424-434 RAE2008

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Hutchison, K.; Alexander, N.; Quinn, B.; and Doherty, A. M. (2007). Internationalization motives and facilitating factors: Qualitative evidence from smaller specialist retailers. Journal of International Marketing. 15(3), pp.96-122 RAE2008

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Doherty, A. M. and Alexander, N. (2004). Relationship development in international retail franchising: Case study evidence from the UK fashion sector. European Journal of Marketing. 38(9-10), pp.1215-1235 RAE2008

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Alexander, N.; Quinn, B.; and Cairns, P. (2005). International retail divestment activity. International Journal of Retail and Distribution Management. 33(1), pp.5-22 RAE2008

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Alexander, Nicholas, Doherty, Anne Marie, 'Power and control in international retail franchising', European Journal of Marketing (2006) 40(11-12) pp.1292-1316 RAE2008

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Roberts, Owen. 'Constructing a myth of purity: the marketing of Welsh water', in: 'A history of Water. Vol. iii: the world of water', (London: I.B. Tauris, 2006), pp.254-268 RAE2008