Rede social de excelência: qualidade na participação institucional: O caso de Moura

O problema da falta de participação cívica é uma das condicionantes para o desenvolvimento local de qualquer território, pelo que devem ser estruturadas medidas e processos que facilitem e incentivem uma participação mais ativa, pautada por critérios de qualidade. É nesse sentido que o presente trabalho de investigação, tendo por base a aplicação de um inquérito por questionário a todos os dirigentes e técnicos envolvidos na Rede Social de Moura e a realização de uma sessão focus group com os membros do Núcleo Executivo, apresenta os processos de participação existentes e a desenvolver no programa e, desta forma, elabora um modelo de participação institucional de qualidade, com base nas orientações da ISO 9001 e respetivos oito princípios (enfoque no cliente, liderança, envolvimento dos colaboradores, abordagem por processos, abordagem sistemática da gestão, melhoria contínua, abordagem factual para a tomada de decisão e relações de mútuo beneficio com fornecedores). ABSTRACT: The problem of the lack of civic participation is one of the setbacks of local development in every territory, thus making it necessary to structure measures and processes to ease and encourage a more active participation, ruled by quality criteria. Taking that into consideration, this work of investigation, based on an inquiry of questions taken to all the directors and technicians involved in the Social Network of Moura, and a Focus Group session held with the members of the Executive Group, shows the existing levels of participation, as well as of those yet to develop, in the programme and therefore creates a model of institutional participation of quality, under the ISO 9001 directives and its eight principles (emphasis on the client, leadership, associate involvement, process approach, systematic approach of management, continuous improvement, factual approach on decision making and mutual benefit relationships with suppliers).

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

In recent years, Facebook and other social media have become key players in branding activities. However, empirical research on consumer–brand interactions on Facebook is still in its infancy. Therefore, the aim of this research is to provide additional insights to brand managers on how to adapt their approaches to increase consumers’ interactions with brands on Facebook. In this study, we apply the uses and gratification theory proposed by Katz to develop a new typology of consumers based on consumer motivations to interact with brands on Facebook, and explore the type and intensity of these interactions. We identify five main motivations that might influence consumers’ interactions with a brand on Facebook: (i) social influence, (ii) search for information, (iii) entertainment, (iv) trust and (v) reward. Building on these five motivations, a classification using clustering techniques reveals four different groups of consumers: (i) ‘brand detached’, (ii) ‘brand profiteers’, (iii) ‘brand companions’ and (iv) ‘brand reliants’. Our results provide valuable and applicable insights for social media marketing activities, which will assist brand managers to develop strategies for effectively reaching and influencing the most desirable groups of consumers.

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

In recent years, Facebook and other social media have become key players in branding activities. However, empirical research on consumer–brand interactions on Facebook is still in its infancy. Therefore, the aim of this research is to provide additional insights to brand managers on how to adapt their approaches to increase consumers’ interactions with brands on Facebook. In this study, we apply the uses and gratification theory proposed by Katz (1959) to develop a new typology of consumers based on consumer motivations to interact with brands on Facebook, and explore the type and intensity of these interactions. We identify five main motivations that might influence consumers’ interactions with a brand on Facebook: (1) social influence, (2) search for information, (3) entertainment, (4) trust and (5) reward. Building on these five motivations, a classification using clustering techniques reveals four different groups of consumers: (1) “brand detached”, (2) “brand profiteers”, (3) “brand companions” and (4) “brand reliants”. Our results provide valuable and applicable insights for social media marketing activities, which will assist brand managers to develop strategies for effectively reaching and influencing the most desirable groups of consumers.

Envolvimento dos estudantes na escola e perceção de suporte social: um estudo com alunos dos 2º e 3º ciclos do ensino básico

O envolvimento dos estudantes na escola tem ganho relevância no âmbito da comunidade científica. Apesar de não existir um consenso face à sua definição, todas apontam para o facto do envolvimento se relacionar com a forma como os estudantes se identificam e valorizam os resultados escolares, bem como, a sua participação em atividades escolares curriculares e extracurriculares. O suporte social visto como a perceção que o indivíduo tem de ser valorizado e aceite pelos outros contidos na sua rede social. A investigação tem demonstrado a relação existente entre estes dois conceitos. A existência de suporte social, mais especificamente o estabelecimento de relações positivas com o grupo de pares parece estar relacionada com um maior envolvimento dos estudantes na escola. O objetivo do presente estudo é compreender a relação entre o envolvimento dos estudantes na escola e a perceção de suporte social. O mesmo foi realizado numa escola em Évora, com alunos do 2º e 3º ciclos do ensino básico (335 alunos). Foram utilizados dois questionários: o QEEE – Questionário acerca do Envolvimento dos Estudantes na Escola e o QPSS – Questionário de Percepção de Suporte Social. Os resultados do presente estudo apontam para correlações estatisticamente significativas entre o suporte social e o envolvimento dos estudantes na escola, corroborando assim investigações já realizadas; ABSTRACT: Students engagement with school has won relevance within the scientific community. Although there is no consensus over its definition, all point to the fact that the engagement relate to how the students to identify and value the school results as well as their participation in curricular and extracurricular activities. The social support seen as the perception that the individual must be valued and accepted by others contained in your social network. The research has demonstrated the relationship between these both. The existence of social support, specifically the establishment of good relations with the peer group seems to be related to greater student engagement with school. The aim of this study is to understand the link between student engagement with school and perceived social support. It was conducted in a school in Évora, with students from 2nd and 3th cycles of middle school (335 students). We used two questionnaires: QEEE – Questionnaire about the Student Engagement with School and QPSS – Questionnaire for Perceived Social Support. The results of this study show statistically significant correlations between social support and students engagement with school, thus confirming previous research.

Maus-tratos entre iguais e percepção de suporte social: um estudo com alunos dos 2º e 3º ciclos do ensino básico

O bullying e o suporte social, apesar de conceptualmente distintos, interagem entre si. O bullying é um subgrupo do comportamento agressivo, que ocorre intencional e repetidamente, numa relação assimétrica de poder entre pares. O suporte social envolve o apoio recebido pelas fontes de suporte da rede social. O principal objetivo deste estudo é analisar a relação entre bullying e perceção de suporte social. O mesmo realizou-se numa escola básica de Évora, com 335 alunos dos 2° e 3° ciclos do ensino básico, sendo utilizados o Questionário de Violência Escolar e Isolamento Social e o Questionário de Percepção de Suporte Social. Os resultados obtidos indicam baixos níveis de incidência de comportamentos de bullying. Verificou-se que uma fraca perceção de suporte social associa-se a um maior envolvimento no bullying, o que aponta para a perceção de suporte social como um fator protetor para o envolvimento em situações de vitimação e de agressão; ABSTRACT: Bullying and social support, although conceptually distinct, interact between itself. Bullying is a sub-group of the aggressive behavior that occurs repeatedly and intentionally, in an asymmetrical power relationship between peers. Social Support involves the support received by the sources of social support networks. The aim of this study is to analise the relationship between bullying and perceived social support. The aim was done in a basic school of Évora, with 335 students of 2nd and 3th cycles of basic education. The used questionnaires had been the Questionnaire for School Violence and Social isolation and the Questionnaire for Perceived Social Support. The results indicate low levels of incidence of bullying behavior. lt was found that a low perception of social support is associated with an increased involvement in bullying, which points to the social support as a protective for involvement in situations of victimization and agression.

Comportamentos de agressão e vitimação em contexto escolar e a percepção de suporte social: um estudo com alunos do 3º e 4º anos de escolaridade

O bullying descreve-se como um abuso sistemático de poder entre pares, de carácter intencional e repetitivo. O suporte social descreve comportamentos que funcionam como um reforço na rede social. A existência de suporte social parece ser um factor protector para o envolvimento em situações de vitimação e agressão. O objectivo deste estudo é compreender a relação entre o bullying e a percepção de suporte social. Realizou-se em quatro escolas do Agrupamento de Escolas nº1 de Évora, com alunos do 3º e 4ºanos de escolaridade (262 alunos). Utilizaram-se dois questionários: o QVEIS – Questionário de Violência Escolar e Isolamento Social e o QPSP – Questionário de Percepção de Suporte Social. Os resultados deste estudo não se revelaram conclusivos, sendo reduzida a prevalência de comportamentos de vitimação e agressão. Existem correlações estatisticamente significativas entre as dimensões da vitimação e da agressão e a percepção de existência de suporte social e, a vitimação e a percepção de ausência de suporte social; ABSTRACT: Bullying is described as a systematic abuse of power among peers, intentional and repetitive. Social support describes behaviors that act as reinforcement in a social network. The existence of social support seems to be a protective factor for involvement in situations of victimization and aggression. The aim of this study is to understand the relationship between bullying and perceived social support. It was conducted in four elementary schools, with students from 3rd and 4th grade (262 students). We used two questionnaires: QVEIS – Questionnaire for School Violence and Social Isolation and QPSP - Questionnaire for Perceived Social Support. The results were inconclusive, with a fair prevalence of risk of victimization and aggression. There are statistically significant correlations between the dimensions of victimization and aggression and the perception of the existence of social support and the perception of victimization and lack of social support.

Content analysis model to analyze facets of social mission of public library on the Facebook and in the websites

In this paper we present the development and the implementation of a content analysis model for observing aspects relating to the social mission of the public library on Facebook pages and websites. The model is unique and it was developed from the literature. There were designed the four categories for analysis Generate social capital and social cohesion, Consolidate democracy and citizenship, Social and digital inclusion and Fighting illiteracies. The model enabled the collection and the analysis of data applied to a case study consisting of 99 Portuguese public libraries with Facebook page. With this model of content analysis we observed the facets of social mission and we read the actions with social facets on the Facebook page and in the websites of public libraries. At the end we discuss in parallel the results of observation of the Facebook of libraries and the websites. By reading the description of the actions of the social mission, the general conclusion and the most immediate is that 99 public libraries on Facebook and websites rarely publish social character actions, and the results are little satisfying. The Portuguese public libraries highlight substantially the actions in the category Generate social capital and social cohesion.

Redes de cooperação transfronteiriça? Dilemas da rede transfronteiriça da educação/formação como instrumento de inclusão social no Alentejo-Extremadura : Um olhar dos actores das escolas oficiais de idiomas

A presente proposta de investigação, ao abordar os dilemas inerentes à cooperação transfronteiriça, no âmbito da educação/formação, no Alentejo-Extremadura, traduz-se assim, num diagnóstico a nível meso, já que aborda em termos micro, o papel dos professores das Escolas Oficiais de Idiomas da Extremadura enquanto potenciais agentes de regulação da cooperação transfronteiriça, através das suas relações interpessoais, funcionando esta regulação como uma ponte ou forma intermediária de atingir a regulação macro, entendida aqui como a regulação nacional e internacional, no panorama transfronteiriço Portugal/Espanha. A Escola Oficial de Idiomas, ao possuir uma estrutura organizacional geradora de uma dinâmica das relações sociais dos actores, permitiu diagnosticar, no seu dinamismo, a importância das interdependências entre os indivíduos, e destes com o exterior, as quais poderão constituir "redes emergentes'' de cooperação, assentes essencialmente em relações débeis e muitas informais, servindo de eventuais nós na criação de redes de cooperação transfronteiriça mais formais. / Summary: This research proposal, as it tackles the dilemmas inherent in cross-border cooperation concerning education/training in Alentejo-Extremadura, is thus a meso level analysis, since it deals, at the micro levei, with the role of the teachers in the Official Language Schools of Extremadura as potential regulation agents of cross-border cooperation, through their interpersonal relationships. This regulation acts as a bridge or an intermediary way of achieving macro regulation, which refers to the national and international regulation in Portugal/Spain's cross-border context. The Official Language School, possessing an organizational structure that brings dynamics into the actors’ social relations, has made it possible, within its dynamism, to establish the importance of the interdependence between individuals, and between them and the outside, which may create "emerging networks" of cooperation, based mostly in feeble and many informal relationships, operating as possible ties in the creation of more formal networks of cross-border cooperation.

Analyzing consumer-based brand equity on Facebook: the impact of brand gender

In recent years, Facebook and other social media have become key players in branding activities. However, empirical research is still needed about the way in which consumer-based brand equity is created on social media. The purpose of this paper is to study the relationship between masculine and feminine brand personality and brand equity, on Facebook, and to analyze the mediating role of consumer-brand engagement and brand love on this relationship. Data were collected using an online survey with 614 valid responses. The hypotheses were tested using structural equation modeling. Results support 7 of the 11 hypotheses with significant relationship between analyzed constructs. This study confirms the advantages of a clear gender positioning and extends prior research by suggesting that brands with a strong brand gender identity will encourage brand love. Results also highlight that brand love has a mediating role on the relationship between brand gender and overall brand equity.